Small Business Owner
Gain insights to enhance customer loyalty for sustainable growth.
Entrepreneur
Explore customer-centric approaches to cultivate strategies for long-term success.
Startup
Use customer journey mapping for better decision making.
E-commerce Business
Customer journey insights will help optimize the online shopping experience for increased conversion rates.
Retailer
Enhance the in-store customer experience to drive more foot traffic.
Brand Manager
Maintain a consistent image by aligning your customer’s journey with your brand values.
Digital Marketer
Create personalized and engaging digital experiences at each touchpoint of your customer’s journey.
Consultant & Coach
 Use our strategies to guide your clients in understanding and improving customer relationships.
**Learn How to Balance Between Customer Retention vs. Acquisition**
Balancing between retaining existing customers and acquiring new ones will no longer be a constant struggle. You will learn how to effectively nurture relationships with your existing customer base while still expanding to reach new markets.
**Your Customer Behavior Will No Longer Be A Mystery**
You will gain insights on how to predict your customers’ actions and preferences. Understanding the psychology behind their decisions and mapping their journey will give you a strategic advantage in tailoring your products and services accordingly.
**Erase Competitors From Your Customers’ Minds**
Competitors? They don’t matter. Mastering the customer journey will help you craft a unique narrative to differentiate your brand and appeal to your customers’ preferences. You’ll learn how to create a lasting impression in a market flooded with options.Â
**Get Customer Feedback to Improve Your Business**
Gathering meaningful feedback from customers and implementing necessary changes will no longer be a struggle as you learn from this course how to gather the information you need. By the end of this course, you will understand how nuances of the customer journey will help you to gain insights into improving your products and services based on customer experiences.
**Forge Emotional Connections to Earn Customer Loyalty**
With this course, you will discover the power of empathy and emotional appeal in building lasting customer relationships. You will learn how to develop customer personas for your target audience and strategies to forge emotional connections to go beyond the transactional.
**Master How to Achieve Sustainable Business Growth**
You will discover ways to build a loyal, returning customer base through this course. You will learn how to emotionally connect with customers throughout their journey to make them return to your company again and again. You’ll master consistent revenue growth and an enhanced brand reputation.
**Gain Tactics to Address Changing Consumer Trends**
Consumer preferences and trends evolve rapidly. It’s vital to your success to always remain updated with these trends and align your business accordingly. As you master your understanding of your customer’s journey through this course, you will be equipped with knowledge and tools to adapt, thrive and remain relevant in a dynamic market.
**Effective Marketing Strategies Will No Longer Be A Challenge to Create**
Crafting marketing strategies that your customers respond to will no longer be a challenge. As this course helps you to deeply understand your customer’s journey, you will be enabled to develop highly effective marketing campaigns tailored to meet their needs and desires.
**Enhance and Manage Your Online Reputation**
From harnessing satisfied customers for positive reviews to promptly addressing concerns and utilizing social media to showcase the best aspects of your business, you will become equipped to build and maintain a favorable online image that resonates with existing and potential customers.
**Win Over The Press to Solidify Your Company’s Reputation**
You will learn the art of crafting impactful messages that make journalists want to speak with you. Secure press coverage that boosts your brand’s reputation as you learn the ropes of getting ready to interact with the press and leveraging press opportunities to amplify your brand’s visibility.Â
The constant challenge of attracting new customers while keeping existing ones loyal can feel overwhelming. This course will teach you how to balance both so you can make more money.
CLASS ONE
- The Customer Journey Defined
The customer journey is essential for your business. We’ll break down each phase before, during, and after a purchase to help you shape the overall customer experience.
- Visualize Your Customer’s Journey
Think about your own favorite brand experiences. We’ll help you understand how your customers find and interact with your business, ensuring effective communication at every stage.
- Anastasia’s Journey with Cartier
Meet our fictional avatar, Anastasia! Her journey with Cartier will show you the importance of each interaction and teach you how to guide your customers to conversion.
- The Power of Controlled Touchpoints
Cartier’s success is strategic. We’ll reveal how they manage each customer interaction and teach you how to create lasting impressions and enhance customer perception.
- Conclusion: Empower Your Business with Customer Journey Insights
Understanding the customer journey is vital for growth. Reflect on these insights to transform your marketing strategies and build a business that attracts and retains delighted customers.
CLASS TWO
- Understanding the Customer Journey Map
Learn what a customer journey map is and identify key touchpoints. We’ll show examples from top brands to help you apply these principles to your business.
- Tailoring Your Customer Journey
Analyze different customer touchpoints like your website, social media, and newsletters to see how you can effectively control and improve them.
- Actions in the Customer Journey
Discover how to track customer actions and use data insights to improve website interactions and create a unique outreach strategy for a smoother customer journey.
- Motivations and Emotions
Understand the emotions driving your customers. Learn to foster curiosity and desire while addressing frustrations to keep customers engaged and happy.
- Addressing Customer Questions
Identify common customer questions and uncertainties. Learn proactive approaches to address them, boosting customer satisfaction and trust.
- Overcoming Obstacles
Identify and tackle potential obstacles in the customer journey to prevent customers from abandoning their journey with you.
- The Role of Customer Journey in PR
See how a well-designed customer journey can enhance your PR efforts, attracting media attention and reinforcing your brand’s appeal.
- The Optimized Customer Journey
Recap key lessons and understand how to create a lasting customer journey. Build strong relationships and commit to your customers for long-term success.
CLASS THREE
- Your Company Story and Foundations
Discover the importance of your company’s origins and unique narrative. Learn how to create emotional connections that make customers deeply invest in your brand.
- The Pursuit of Luxury: A Lesson in Emotion
Luxury is about emotions, not just products. Learn how to evoke powerful emotional responses using techniques luxury brands use to captivate their customers.
- Customer Insight: Emotional Connections
Understand why customers buy from you. Use feedback, reviews, and surveys to gather insights and create plans based on these emotional connections.
- Crafting Your Company’s Passion and Identity
Identify your company’s passion and purpose. Shape a unique identity that resonates with your customers and makes them proud to support your brand.
- Embracing Emotional Bonds with Customers
Learn methods to create strong emotional bonds with your customers. Develop marketing and PR strategies that foster lasting relationships.
- Conclusion: Building Lasting Connections with Your Customer Journey
Recap the key lessons and apply them to craft an unforgettable customer journey. Leave a lasting impression on every customer you touch.
CLASS FOUR
- Give Your Company a Lovely Voice
Learn to create a consistent brand voice that aligns with your audience and mirrors your values. A unique and emotionally engaging voice can transform customer engagement and resonance.
- The Power of Customer Personas
Understand the importance of customer personas and their impact on your business strategies. Learn why focusing on multiple customer types leads to successful marketing efforts.
- Crafting Your Customer Personas
Create detailed customer personas to vividly picture your audience. Use customer journey maps to identify key moments when they discover your brand, enhancing tailored experiences.
- Understanding Your Customer
Gather essential information about your customers, including demographics, lifestyles, and interests. Use surveys and internet research to refine your understanding and cater to your audience.
- Building Emotional Bonds
Learn to tailor messages and visuals to align with your customers’ values and preferences. Connect on an emotional level to create a memorable brand image and lasting relationships.
- Conclusion: Creating Lasting Emotional Connections
Recap the importance of impactful customer personas. Use these insights to strengthen brand-customer relationships and advance your marketing strategies, building loyalty beyond transactions.
CLASS FIVE
- Unveiling the Case Study – WatchBox’s Media Triumph
Learn how The PR Advisor used Customer Journey principles to achieve major media success for WatchBox. Discover how a compelling story tied to your brand’s essence can inspire journalists and create a winning media strategy.
- Working with Mainstream Media Outlets
Navigate the complexities of mainstream media. Learn how to secure repeated coverage, identify the right journalists, and understand their preferences and focus areas.
- Leveraging Customer Personas for Media Success
Use customer personas to enhance your media outreach. Customize your narrative to align with journalists’ interests, making your pitch irresistible in a competitive media landscape.
- Utilizing Surveys and Internet Search to Your Advantage
Explore the role of surveys and internet searches in shaping a successful media strategy. Learn to use these tools to gather insights and craft compelling stories that grab journalists’ attention.
- Building Relationships with Journalists
Understand the importance of building relationships with journalists. Learn to engage effectively on social media and align your brand stories with their interests to maximize press coverage.
- Conclusion: Empower Your Press Strategy for Lasting Success
Recap the course steps and their role in securing impressive press coverage. Step into the media realm with confidence, armed with the knowledge to achieve lasting success.
Industry expert Lilian M Raji, The PR Advisor, is here to guide you every step of the way. This course follows her exact framework for working with clients, running you through the exercises she does with all of her global clients. This sets the stage for showing her clients how to make more money with their existing customers while having new customers find them.Â
Experience and Achievements
With an impressive track record, The PR Advisor has a proven ability to guide luxury brands to success. From re-introducing S.T. Dupont to the U.S. market to handling the press launch of WatchBox after securing $100 million in funding, her strategic counsel has consistently garnered widespread media attention for her clients. Her expertise extends to diverse industries, including luxury watches, fine jewelry, high-end fashion, luxury hotels, and more.
Insights from Luxury Retail
Drawing on her early career experience at Tourneau, the largest luxury watch retailer globally, The PR Advisor’s insights into consumer behavior and marketing strategies are invaluable. As a top sales producer for renowned brands like Dubey & Schaldenbrand, she witnessed firsthand the power of effective marketing campaigns in driving consumer preferences.
International Influence
The PR Advisor’s influence extends beyond the U.S. borders, having advised esteemed French luxury manufacturers and played a key role in introducing Quebec’s jewelry artists to the U.S. market. Her work with the Foundation for Gender Equality and UN Women demonstrates her commitment to social causes, further enriching her professional repertoire.
A Global Clientele
From small luxury businesses to global luxury brands, The PR Advisor has earned the trust of clients worldwide. Her agency’s client roster includes fine jewelry designers, luxury watch brands, high-end fashion houses, and luxury hotels, among other premium consumer goods and services providers.
Bonus 1
One-On-One with The PR Advisor
We want you to get the most out of your investment in this course! That’s why we’re giving you a 20-minute call with Lilian Raji, The PR Advisor herself, for her to answer any questions that come up for you as you take this course. A $250 value, all yours complimentary to ensure you’re not left hanging once you’ve finished your training.
Bonus 2
Take Your Journey Further: Customer Journey to the Bank Email Series
Beyond the course content, you’ll receive a series of weekly emails over the next 10 weeks, carefully curated to enhance your comprehension and real-world application of the course material. These weekly emails are thoughtfully designed to provide you with actionable insights, advanced tactics, and exclusive tips arriving directly into your inbox. Alongside these insights, you’ll also receive a treasure trove of resources, including additional planning templates, comprehensive guides, handy checklists, and so much more – all aimed at preparing you for your journey towards making your customers fall in love with your brand.Â
Bonus 3
The Customer Journey Templates
Our impactful Customer Journey Templates are included free in this course! These ready-to-use templates and worksheets will help you with creating customer personas, customer journey mapping, strategy implementation and more, saving you countless hours and effort in having to start from scratch.
Bonus 4
An Invitation to Join
The Private Society & Advisory Salon
Once you make your investment into this training, we’re with you for the long term. That’s why your enrollment makes you eligible to join The PR Advisor Private Society, a community of entrepreneurs and business professionals like yourself determined to excel in their field.
Through the Private Society, you will have access to the Advisory Salon, an exclusive monthly livestream gathering led by The PR Advisor herself, Lilian Raji, designed to foster a direct and personal connection between you and the community. You’ll be able to seek advice, gain insights, and discuss relevant topics in a structured and intimate setting. And as a member of the society, you will receive early access to updates, new courses and any additional content we add.Â
Bonus 5
Lifetime Access
Our promise is simple yet powerful: lifetime access to an ever-evolving wealth of knowledge. We frequently update the course with fresh, relevant content, ensuring you stay at the forefront of your field. This means your investment in knowledge doesn’t stop here—it keeps growing. Stay ahead of the curve by accessing cutting-edge insights, the latest techniques, and expert advice, all conveniently delivered to your fingertips on a regular basis.
Stay ahead, stay informed, and thrive. Join us and invest in a lifetime of learning and success. Your journey to continuous growth begins today.
Bonus 6
Preferential Pricing for Future Engagements
Your first purchase with The PR Advisor is the last for which you pay full price. All future purchases will now come with a 10% discount. Ready to get all three trainings now? You’ll receive an immediate 25% discount for this and the other two courses — AND – your 20 minute call with The PR Advisor will be upgraded to 90 minutes! That’s a $1,000 value! Complete the form to be emailed immediately your discount code.Â
We understand the value of flexibility when it comes to investing in your company’s future.
That’s why we’ve gone the extra mile to provide you with an array of payment options, ensuring that your journey towards success is as convenient as possible.
In addition to widely accepted credit cards like Visa, MasterCard, American Express, Discover and more, we offer you the opportunity to tailor your investment with payment options provided by PayPal Pay Later, Affirm and Afterpay.
Your company’s journey towards success is also our own. Let’s walk it together. Enroll in this course with us today.
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