Small Business Owner
Gain insights to enhance customer loyalty for sustainable growth.
Entrepreneur
Explore customer-centric approaches to cultivate strategies for long-term success.
Startup
Use customer journey mapping for better decision making.
E-commerce Business
Customer journey insights will help optimize the online shopping experience for increased conversion rates.
Retailer
Enhance the in-store customer experience to drive more foot traffic.
Brand Manager
Maintain a consistent image by aligning your customer’s journey with your brand values.
Digital Marketer
Create personalized and engaging digital experiences at each touchpoint of your customer’s journey.
Consultant & Coach
 Use our strategies to guide your clients in understanding and improving customer relationships.
**Learn How to Balance Between Customer Retention vs. Acquisition**
Balancing between retaining existing customers and acquiring new ones will no longer be a constant struggle. You will learn how to effectively nurture relationships with your existing customer base while still expanding to reach new markets.
**Your Customer Behavior Will No Longer Be A Mystery**
You will gain insights on how to predict your customers’ actions and preferences. Understanding the psychology behind their decisions and mapping their journey will give you a strategic advantage in tailoring your products and services accordingly.
**Erase Competitors From Your Customers’ Minds**
Competitors? They don’t matter. Mastering the customer journey will help you craft a unique narrative to differentiate your brand and appeal to your customers’ preferences. You’ll learn how to create a lasting impression in a market flooded with options.Â
**Get Customer Feedback to Improve Your Business**
Gathering meaningful feedback from customers and implementing necessary changes will no longer be a struggle as you learn from this course how to gather the information you need. By the end of this course, you will understand how nuances of the customer journey will help you to gain insights into improving your products and services based on customer experiences.
**Forge Emotional Connections to Earn Customer Loyalty**
With this course, you will discover the power of empathy and emotional appeal in building lasting customer relationships. You will learn how to develop customer personas for your target audience and strategies to forge emotional connections to go beyond the transactional.
**Master How to Achieve Sustainable Business Growth**
You will discover ways to build a loyal, returning customer base through this course. You will learn how to emotionally connect with customers throughout their journey to make them return to your company again and again. You’ll master consistent revenue growth and an enhanced brand reputation.
**Gain Tactics to Address Changing Consumer Trends**
Consumer preferences and trends evolve rapidly. It’s vital to your success to always remain updated with these trends and align your business accordingly. As you master your understanding of your customer’s journey through this course, you will be equipped with knowledge and tools to adapt, thrive and remain relevant in a dynamic market.
**Effective Marketing Strategies Will No Longer Be A Challenge to Create**
Crafting marketing strategies that your customers respond to will no longer be a challenge. As this course helps you to deeply understand your customer’s journey, you will be enabled to develop highly effective marketing campaigns tailored to meet their needs and desires.
**Enhance and Manage Your Online Reputation**
From harnessing satisfied customers for positive reviews to promptly addressing concerns and utilizing social media to showcase the best aspects of your business, you will become equipped to build and maintain a favorable online image that resonates with existing and potential customers.
**Win Over The Press to Solidify Your Company’s Reputation**
You will learn the art of crafting impactful messages that make journalists want to speak with you. Secure press coverage that boosts your brand’s reputation as you learn the ropes of getting ready to interact with the press and leveraging press opportunities to amplify your brand’s visibility.Â
You will learn how to address your business challenges head on for sustainable business growth as you journey with your customer. By the end of this course, you will be making better decisions to create and nurture lasting and highly profitable customer relationships.
CLASS ONE
- The Customer Journey Defined
The customer journey isn’t just a buzzword—it’s a vital aspect of your business strategy. It encompasses the sum of experiences that customers go through when interacting with your brand. We’ll explore the phases before, during, and after a purchase, helping you understand and document this journey to shape the overall customer experience. - Visualize Your Customer’s Journey
To truly grasp the customer journey, think about your own experiences with a favorite brand. We’ll guide you in analyzing how your customers discover your business and help you gain insights into how to communicate effectively at every touchpoint. By visualizing this journey, you’ll align your approach to where and how your audience is most receptive. - Anastasia’s Journey with Cartier
We introduce you to our fictional avatar, Anastasia! Anastasia’s journey to becoming a Cartier customer is more than just a tale—it’s a valuable lesson. We’ll delve into her story, exploring the touchpoints that influenced her perception of Cartier. Understanding the impact of each interaction on her decision-making process will shed light on how to strategically guide your customers towards conversion. - The Power of Controlled Touchpoints
Cartier’s success isn’t accidental—it’s meticulously designed. We’ll dissect how Cartier strategically managed each touchpoint in Anastasia’s journey, revealing the categories of marketing and PR that you can control. Learn the art of creating memorable impressions and enhancing customer perception to build a brand that resonates long after the first encounter. - Conclusion: Empower Your Business with Customer Journey Insights
Understanding and controlling the customer journey isn’t just an advantage—it’s a necessity for business growth. Reflect on the significance of these insights and how they can transform your marketing strategies. Armed with this understanding, you’re ready to take the next step towards a business that attracts, retains and delights customers.
CLASS TWO
- Understanding the Customer Journey Map
In this class, we’ll define what the customer journey map entails and dive into identifying touchpoints and ‘pings’—those moments crucial for customer connection. With examples from industry leaders, we’ll show how these principles can be customized to your own business. - Tailoring Your Customer Journey
In this section, we’ll analyze touchpoints for different customer personas, exploring avenues you can control, such as your website, social media, newsletters and more. - Actions in the Customer Journey
Actions speak volumes in your customer’s journey with your company. We’ll break down potential actions at each stage, illuminating how website tracking software can provide valuable insights. Leveraging this data, we’ll guide you in developing a unique outreach and implementing website improvements based on your customers’ behavior to guarantee a seamlessly engaging journey. - Motivations and Emotions
Customer emotions are a powerful force that can drive or deter. Recognizing these emotions throughout the journey, we’ll show you how to encourage curiosity, desire, and positive feelings. We’ll also address frustrations and obstacles that may hinder your customers’ progress, enabling you to navigate these challenges with finesse. - Addressing Customer Questions
Answering customer questions effectively is pivotal for a successful customer journey. We’ll look into identifying common customer questions and uncertainties, providing proactive approaches to address them. By enhancing the customer experience and promptly resolving queries, you’ll find a direct boost in your customer satisfaction. - Overcoming Obstacles
Obstacles are inevitable, but surmounting them is at the heart of success. You’ll learn to identify potential obstacles and challenges your customers may face before they use it as reason to abandon their journey with you. - The Role of Customer Journey in PR
The customer journey and public relations are interconnected in today’s business landscape. We’ll illustrate this connection, emphasizing how a well-designed customer journey can catch the eye of journalists. Creating passionate customer experiences and reinforcing your brand’s appeal at every point will set the stage for successful PR outcomes. - The Optimized Customer Journey
In this concluding section, we’ll recap critical lessons from the course. Armed with insights into designing a customer journey map, you’ll be empowered to build long-lasting customer relationships. As you take the next step, remember a well-crafted customer journey isn’t just a strategy—it’s a commitment to your customers and your future business success.
CLASS THREE
- Your Company Story and Foundations
Understanding where your company began and the story that defines it is paramount. This section highlights the significance of your company’s origins and its unique narrative. By identifying the emotional elements that customers can relate to, we delve into how these emotional connections lead to profound customer investment in your brand. - The Pursuit of Luxury: A Lesson in Emotion
Luxury isn’t just about products; it’s about emotions. In this section, we take a deep dive into the passion that fuels the pursuit of luxury and how emotions are fundamental to luxury brands’ success. You’ll learn how to connect your company’s story in a way that evokes powerful emotional responses in your customers utilizing the same skills luxury brands use to seduce their customers. - Customer Insight: Emotional Connections
Customers don’t just buy products; they invest in experiences and emotions. This section is dedicated to discovering the vital role emotional connections play in your customer journey. By understanding the emotions behind why customers buy from you, using their feedback, insightful reviews, and survey techniques, you’ll gather valuable data to inform your plans. - Crafting Your Company’s Passion and Identity
Every successful company has a beating heart – its passion and purpose. Reflecting on your company’s passion, understanding why your team perseveres, and identifying what makes your company unique and pride-worthy will help you shape an identity your customers will love and support. - Embracing Emotional Bonds with Customers
Creating emotional bonds with your customers is a cornerstone of long-term success. We explore methods to forge these bonds, positioning your brand to attract and retain a dedicated customer base. By engaging in soul-searching exercises, you’ll craft marketing and PR strategies that will help you foster lasting customer relationships. - Conclusion: Building Lasting Connections with Your Customer Journey
In this concluding section, we revisit the powerful wisdom gained throughout the course. Armed with this knowledge, you’re ready to take the next step in crafting an unforgettable customer journey to leave a lasting imprint on every customer you touch.
CLASS FOUR
- Give Your Company a Lovely Voice
Your brand’s voice is its unique fingerprint in the market. It’s not just about what you say, but how you say it. In this section, we emphasize the importance of a consistent brand voice that aligns with your audience and mirrors your company’s values. Creating a voice that emotionally connects with your customers can be transformative, enabling a deeper level of engagement and resonance. - The Power of Customer Personas
This section explores the concept of customer personas and their immense impact on shaping your business strategies. We delve into why focusing on multiple customer types is important for a comprehensive understanding, and how defining these personas based on values and preferences leads to successful marketing efforts. - Crafting Your Customer Personas
Customer personas are the embodiment of your audience segments. Here, we guide you through the process of creating detailed personas, enabling you to vividly picture your customers’ personality, interests, and beliefs. We emphasize using customer journey maps to precisely pinpoint the moments when they discover your brand, enhancing your ability to tailor experiences for maximum impact. - Understanding Your Customer
To cater to your customers, you must know them intimately. This section illuminates how to gather essential information about your customers, encompassing demographics, lifestyles, interests, and self-identifiers. Leveraging surveys and internet research, you’ll gain valuable insights to refine your understanding of your audience. - Building Emotional Bonds
Emotional bonds are the glue to cement lasting relationships between your brand and customers. We explain how to tailor your messages and visuals to align with your customers’ values and preferences. By connecting on an emotional level through shared values and interests, you’re poised to create a memorable brand image that lingers with your customers long after every interaction. - Conclusion: Creating Lasting Emotional Connections
In this concluding section, we revisit the powerful journey of creating impactful customer personas. These personas are your compass for strengthening brand-customer relationships. Armed with this knowledge, you’ll be able to advance your marketing strategies to an entirely new level, creating customer loyalty extending far beyond the transactional.
CLASS FIVE
- Unveiling the Case Study – WatchBox’s Media Triumph
Follow us in a case study on WatchBox’s remarkable media success, illustrating how The PR Advisor used the Customer Journey principles covered in this course to achieve for WatchBox a series of press features in mainstream media, such as The New York Times, Bloomberg, Wall Street Journal and more. You’ll learn how a compelling story deeply entwined with your brand’s essence inspires journalists, and how crafting narratives around customer personas is pivotal in creating a winning media strategy. - Working with Mainstream Media Outlets
You’ll learn tips into navigating the intricate realm of mainstream media and all its rules and challenges. Securing repeated coverage in the same publication within a short time frame is a formidable task, but we’ll show you how to do it. Learn skills for identifying journalists covering your niche, their distinct preferences and areas of focus. - Leveraging Customer Personas for Media Success
Here, you’ll discover how leveraging customer personas is a powerful tool in your media outreach efforts. These personas infuse originality into your story angles, aligning with what press seek. We’ll teach you how to customize your narrative to match specific interests and preferences of journalists, making your pitch irresistible in a competitive media landscape. - Utilizing Surveys and Internet Search to Your Advantage
In this section, you’ll be introduced to the indispensable role surveys and internet searches play in shaping a successful media outreach strategy. Explore how these tools can provide valuable insights about your company, customers, and online reputation. We’ll cover the art of leveraging survey results to craft stories that grab the attention of journalists an create compelling narratives around your brand. - Building Relationships with Journalists
We’ll go over the importance of understanding your target journalists intimately. Learn to cultivate meaningful relationships by following journalists on social media. By the end of this class, you’ll have gained a strategic mindset to effectively engage journalists, align your brand stories with their interests, and maximize the chances of getting press coverage. - Conclusion: Empower Your Press Strategy for Lasting Success
In this final section, we’ll review the steps highlighted throughout the course and how it plays a valuable role in securing impressive press coverage. Armed with this knowledge, you will be able to step forward into the realm of media with confidence.
Industry expert Lilian M Raji, The PR Advisor, is here to guide you every step of the way. This course follows her exact framework for working with clients, running you through the exercises she does with all of her global clients. This sets the stage for showing her clients how to make more money with their existing customers while having new customers find them.Â
Experience and Achievements
With an impressive track record, The PR Advisor has a proven ability to guide luxury brands to success. From re-introducing S.T. Dupont to the U.S. market to handling the press launch of WatchBox after securing $100 million in funding, her strategic counsel has consistently garnered widespread media attention for her clients. Her expertise extends to diverse industries, including luxury watches, fine jewelry, high-end fashion, luxury hotels, and more.
Insights from Luxury Retail
Drawing on her early career experience at Tourneau, the largest luxury watch retailer globally, The PR Advisor’s insights into consumer behavior and marketing strategies are invaluable. As a top sales producer for renowned brands like Dubey & Schaldenbrand, she witnessed firsthand the power of effective marketing campaigns in driving consumer preferences.
International Influence
The PR Advisor’s influence extends beyond the U.S. borders, having advised esteemed French luxury manufacturers and played a key role in introducing Quebec’s jewelry artists to the U.S. market. Her work with the Foundation for Gender Equality and UN Women demonstrates her commitment to social causes, further enriching her professional repertoire.
A Global Clientele
From small luxury businesses to global luxury brands, The PR Advisor has earned the trust of clients worldwide. Her agency’s client roster includes fine jewelry designers, luxury watch brands, high-end fashion houses, and luxury hotels, among other premium consumer goods and services providers.
Bonus 1
One-On-One with The PR Advisor
We want you to get the most out of your investment in this course! That’s why we’re giving you a 20-minute call with Lilian Raji, The PR Advisor herself, for her to answer any questions that come up for you as you take this course. A $250 value, all yours complimentary to ensure you’re not left hanging once you’ve finished your training.
Bonus 2
Take Your Journey Further: Customer Journey to the Bank Email Series
Beyond the course content, you’ll receive a series of weekly emails over the next 10 weeks, carefully curated to enhance your comprehension and real-world application of the course material. These weekly emails are thoughtfully designed to provide you with actionable insights, advanced tactics, and exclusive tips arriving directly into your inbox. Alongside these insights, you’ll also receive a treasure trove of resources, including additional planning templates, comprehensive guides, handy checklists, and so much more – all aimed at preparing you for your journey towards making your customers fall in love with your brand.Â
Bonus 3
The Customer Journey Templates
Our impactful Customer Journey Templates are included free in this course! These ready-to-use templates and worksheets will help you with creating customer personas, customer journey mapping, strategy implementation and more, saving you countless hours and effort in having to start from scratch.
Bonus 4
An Invitation to Join
The Private Society & Advisory Salon
Once you make your investment into this training, we’re with you for the long term. That’s why your enrollment makes you eligible to join The PR Advisor Private Society, a community of entrepreneurs and business professionals like yourself determined to excel in their field.
Through the Private Society, you will have access to the Advisory Salon, an exclusive monthly livestream gathering led by The PR Advisor herself, Lilian Raji, designed to foster a direct and personal connection between you and the community. You’ll be able to seek advice, gain insights, and discuss relevant topics in a structured and intimate setting. And as a member of the society, you will receive early access to updates, new courses and any additional content we add.Â
Bonus 5
Lifetime Access
Our promise is simple yet powerful: lifetime access to an ever-evolving wealth of knowledge. We frequently update the course with fresh, relevant content, ensuring you stay at the forefront of your field. This means your investment in knowledge doesn’t stop here—it keeps growing. Stay ahead of the curve by accessing cutting-edge insights, the latest techniques, and expert advice, all conveniently delivered to your fingertips on a regular basis.
Stay ahead, stay informed, and thrive. Join us and invest in a lifetime of learning and success. Your journey to continuous growth begins today.
Bonus 6
Preferential Pricing for Future Engagements
Your first purchase with The PR Advisor is the last for which you pay full price. All future purchases will now come with a 10% discount. Ready to get all three trainings now? You’ll receive an immediate 25% discount for this and the other two courses — AND – your 20 minute call with The PR Advisor will be upgraded to 90 minutes! That’s a $1,000 value! Complete the form to be emailed immediately your discount code.Â
We understand the value of flexibility when it comes to investing in your company’s future.
That’s why we’ve gone the extra mile to provide you with an array of payment options, ensuring that your journey towards success is as convenient as possible.
In addition to widely accepted credit cards like Visa, MasterCard, American Express, Discover and more, we offer you the opportunity to tailor your investment with payment options provided by PayPal Pay Later, Affirm and Afterpay.
Your company’s journey towards success is also our own. Let’s walk it together. Enroll in this course with us today.
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