February 25, 2024

Luxury PR Missteps: A Case Study on What Not to Do or Why Calling Your Luxury Customer a ‘Jackass’ Is a Bad Idea

February 18, 2024

The Psychology of Luxury: Navigating Emotions and Experiences in High-End Marketing

February 5, 2024

3 Underrated Open Secrets to Gaining Customer Loyalty

Luxury items are bought because of emotions

January 22, 2024

The Misunderstood Nature of Luxury Items: It’s Not All About the Price

December 13, 2023

The Four Faces of the Luxury Customer

December 13, 2023

Defining Elegance: How to Build a Luxury Brand

March 11, 2024

Build a Brand After the Applause

To build a brand after receiving a prestigious honor requires you to retrace your steps and reconnect with everyone that made the honor possible. The PR Advisor answers an emerging designers confrontation with imposter syndrome.

February 25, 2024

Luxury PR Missteps: A Case Study on What Not to Do or Why Calling Your Luxury Customer a ‘Jackass’ Is a Bad Idea

February 18, 2024

Green Glamour: Hermès’ Sylvania and the Rise of Mushroom Leather Luxury

February 18, 2024

The Psychology of Luxury: Navigating Emotions and Experiences in High-End Marketing

February 12, 2024

The Hermès Family vs LVMH: Clash of The Luxury Titans

February 11, 2024

The Hermès Birkin Bag: A Tale of Serendipity, Craftsmanship, and Rarity

February 18, 2024

The Psychology of Luxury: Navigating Emotions and Experiences in High-End Marketing

Explore the intricate relationship between psychology and marketing luxury in this insightful article. Uncover how emotional connections, experiences, and the art of storytelling shape consumer perceptions and drive desires for luxury brands. Discover the strategic nuances behind captivating high-end consumers and redefining luxury beyond mere price tags. A must-read for marketers and psychology enthusiasts alike.

February 4, 2024

Hermès Innovation: Creative Luxury, Honoring Craftsmanship, and Curating Distribution

Hermes craftsmanship in luxury leather goods

January 31, 2024

The Art and Strategy of Hermès Craftsmanship: Standing Tall in the Luxury Market

December 24, 2023

2024 Consumer Confidence and the Economic Landscape

fashion industry survey for the pr advisor

December 17, 2023

Fashion Industry Survey 2024: Navigating Through Uncertainty and Innovation

Lilian Raji LLC

December 17, 2023

2024 Fashion Forecast: Insights and Strategies for the Luxury Industry

the customer journey stages with the pr advisor

December 17, 2023

Customer Journey Stages to Optimize Business Strategy – 10 FAQs

Explore the essential customer journey stages in our FAQ, from awareness to post-purchase. Learn how these stages impact business strategy and customer engagement.

personalizing the customer journey in e-commerce with the pr advisor

December 17, 2023

Personalizing Customer Journey in E-commerce: 10 Questions and Answers

customer touchpoints for the customer journey the pr advisor

December 17, 2023

Understanding Customer Journey Touchpoints: 10 Q&As

December 16, 2023

Influencer Collaborations: 12 Answers to Maximize Your Investment

December 16, 2023

Working with Influencers: 10 Quintessential Q&As

December 16, 2023

Influencer Campaigns: 10 Priority FAQs

December 13, 2023

TRADE SHOW PR GUIDE: BUILDING BUZZ IN SIN CITY

Prepare to shine in Las Vegas with our guide to jewelry trade show PR. Learn how to build relationships with editors, create a winning PR strategy, and get insights.

working with retailers and retail buyers

August 2, 2023

HOW TO ATTRACT RETAILERS FOR YOUR PRODUCTS

ways to celebrate your business anniversary

August 2, 2023

HOW TO CELEBRATE YOUR BUSINESS ANNIVERSARY

August 2, 2023

HOW TO PROMOTE A LUXURY BRAND

August 2, 2023

HOW TO LEGALLY PROTECT YOUR LUXURY BRAND

August 2, 2023

ARE BLOGGERS HERE TO STAY?

February 18, 2024

Green Glamour: Hermès’ Sylvania and the Rise of Mushroom Leather Luxury

: Hermès Sylvania, a sustainable mushroom leather developed in partnership with MycoWorks. Explore the eco-friendly luxury of Hermès’s newest collection, where timeless craftsmanship meets environmental consciousness. Learn how this groundbreaking material is setting new standards in the luxury fashion industry, offering durability, customization, and a commitment to sustainability.

February 12, 2024