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Musings from The PR Advisor

shopify vs custom sites

Why Shopify Is the Future of Luxury E-commerce

If you want your ecommerce business to be consistently successful, your site must be agile and adapt quickly to new trends in both consumer and search engine behavior. Shopify makes this incredibly easy. With Cartier, Rolex and Tiffany’s now using Shopify, there’s no reason you shouldn’t either — particularly since Shopify began as a platform for small businesses.

Industry Insight & Analysis

shopify vs custom sites

Why Shopify Is the Future of Luxury E-commerce

If you want your ecommerce business to be consistently successful, your site must be agile and adapt quickly to new trends in both consumer and search engine behavior. Shopify makes this incredibly easy. With Cartier, Rolex and Tiffany’s now using Shopify, there’s no reason you shouldn’t either — particularly since Shopify began as a platform for small businesses.

Strategy Development

Just the FAQs

National Jeweler | Dear Lilian: The PR Advisor

selling fine jewelry

The Fine Art of Selling Fine Jewelry

Struggling with clients who fail to follow through on their commitments? Discover expert tactics for selling fine jewelry, closing jewelry deals and turning interest into sales in our latest guide. Learn how to engage clients, evoke their desires, and ensure they value your time, all while mastering the art of selling without the stress.

Company Profiles

Hermès Sylvania

Green Glamour: Hermès’ Sylvania and the Rise of Mushroom Leather Luxury

: Hermès Sylvania, a sustainable mushroom leather developed in partnership with MycoWorks. Explore the eco-friendly luxury of Hermès’s newest collection, where timeless craftsmanship meets environmental consciousness. Learn how this groundbreaking material is setting new standards in the luxury fashion industry, offering durability, customization, and a commitment to sustainability.

Globally Published Articles By Lilian M Raji

On-Demand Courses

  • Harnessing the Power of Social Media Influencers to use influencer marketingLilianRajiLLC

    Harnessing The Power of Social Media Influencers

    $497.00
  • Product Placement for television shows and moviesLilianRajiLLC

    Product Placement Mastery: Are You Ready for Your Close Up? Getting Your Brand Into the Public Eye

    $497.00
  • The Customer Journey

    The Customer Journey: Using Public Relations to Help Customers Find You

    $497.00
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