The PR Advisor’s Lilian Raji continues her analysis of the McKinsey’s State of Fashion 2024 report. Explore the evolution of fashion marketing in 2024 as the industry shifts from performance to brand marketing strategies.

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Musings from The PR Advisor

Industry Insight & Analysis

The Future of Luxury Fashion Marketing 2024: The Changing Landscape

Outdoor Fashion Reinvented: Luxury Brands Embrace the Outdoors

Fashion Influencer 2.0: Creative Collaborations & Authenticity

Climate Crisis & The Fashion Industry: Urgent Action Required

2024 Global Travel Trends: A New Era of Wanderlust

2024 Consumer Confidence and the Economic Landscape

Strategy Development

How to Create a Luxury Website

Steps to Map the Customer Journey

Just the FAQs

National Jeweler | Dear Lilian: The PR Advisor

Company Profiles

Globally Published Articles By Lilian M Raji

On-Demand Courses

Product Placement Mastery: Are You Ready for Your Close Up? Getting Your Brand Into the Public Eye

The Customer Journey: Using Public Relations to Help Customers Find You

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