• Harnessing the Power of Social Media Influencers to use influencer marketing

Engage. Collaborate. Influence. Convert. Gain.

Use the power of influencers to make more money.

Welcome to “Harnessing the Power of Social Media Influencers,” an in-depth course designed to unlock the full potential of influencer marketing for your brand. Dive into comprehensive, expertly crafted lessons that go beyond the basics, offering you a rich blend of practical strategies, real-world examples, and insider knowledge. Whether you’re a small business owner, a budding entrepreneur, or a marketing professional eager to amplify your brand’s voice, this course is your gateway to mastering the art of influencer collaborations. With a mix of engaging video content, interactive worksheets, and exclusive bonus materials, including a 13-week enriching email series, you’ll be on your way to maximizing your digital marketing reach. Join us, and unleash the full power of influencer marketing.

 

YOU NEED THIS COURSE IF YOU ARE A:

E-commerce Business

Pursue influencer marketing to drive traffic and increase sales of your online store.

Small Business Owner

Compete in the digital landscape by leveraging influencer marketing, even with limited budgets.

Entrepreneur

Learn how to achieve cost-effective marketing strategies to boost brand visibility and sales.

Startup

Use influencer marketing to establish your brand presence and quickly attract an audience for your start up.

Social Media Strategist

Integrate influencer campaigns into broader social media strategies for a cohesive marketing push.

Brand Manager

 Strategically partner with influencers to reinforce brand values and messaging.

Digital Marketer

Add influencer marketing to your service offerings to expand your skills and clientele.

Non-Profit Organizations

Leverage influencer partnerships to amplify your cause and garner more support.

WHAT YOU WILL GAIN FROM TAKING THIS COURSE

INFORMED DECISION MAKING

Acquire comprehensive knowledge to make informed decisions regarding influencer partnerships, ensuring alignment with your brand’s objectives.

EFFICIENT BUDGET ALLOCATION

Learn cost-effective strategies to collaborate with influencers, optimizing your marketing budget for maximum reach and engagement.

LEGAL AND ETHICAL COMPLIANCE

Understand FTC guidelines and industry best practices, ensuring transparent and lawful influencer campaigns.

STRATEGIC INFLUENCER SELECTION

Develop skills to identify and partner with influencers who genuinely resonate with your target audience, enhancing campaign effectiveness.

IMPACTFUL ENGAGEMENT

Learn to foster meaningful relationships with influencers, creating authentic engagements that resonate and drive tangible results.

TANGIBLE, MEASURABLE RESULTS

Equip yourself with the tools to measure the impact of influencer campaigns, allowing for data-driven adjustments to enhance performance.

COMPREHENSIVE RESOURCE TOOLKIT

Gain access to a toolkit comprising templates, contracts, and guidelines, facilitating successful influencer collaborations and campaign management.

REAL-WORLD INSIGHTS

Delve into real-life case studies for practical insights, enabling you to understand successful strategies and pitfalls to avoid.

ENHANCED BRAND CREDIBILITY

Build trust with your audience by crafting influencer campaigns that align seamlessly with your brand values and messaging.

LONG-TERM GROWTH POTENTIAL

Unlock the potential for sustained growth by harnessing influencer marketing as a dynamic and ever-evolving component of your brand strategy.

You will learn how to find and leverage trusted personalities to amplify your brand, engage their audience, and ensure every $1 you put into influencer marketing gives your back $6.50. 

CLASS ONE

  • Why Influencers Matter: Learn the Impact of Influencers
    Discover why influencers play a crucial role in modern marketing and how they can influence your target audience effectively.
  • The Incredible ROI of Influencer Marketing: Understand Influencer Statistics
    Explore compelling statistics about the influencer marketing industry, its current value, and the remarkable ROI it offers.
  • Connect with Your Audience Emotionally
    Learn how influencer marketing can provide a deeper emotional connection with your audience compared to traditional advertising.
  • Reaching an Elusive Audience: Target the Gen Z and  Millennial Audience
    Uncover the key to reaching the elusive Gen Z and millennial audience through influencer-driven strategies.
  • Elevate Your Marketing Strategy: Leveraging Influencers for Brand Growth
    Gain insights into integrating influencer marketing into your business and how it can elevate your overall marketing efforts.
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CLASS TWO

  • Minimalist Approach to Influencer Marketing
    Learn how to efficiently manage influencer marketing without sacrificing too much time or financial investment.
  • Unveiling the Power of Social Media Platforms
    Discover the social media engines that rank highest for sales and understand which platforms can make it rain for your brand.
  • Finding the Right Influencers
    Explore different methods for identifying suitable influencers and understand why searching hashtags on Instagram may not be the most effective strategy.
  • Starting In Your Backyard
    Learn the importance of starting with your existing audience and customers and discover valuable resources for spotting potential influencers.
  • The Vetting Process
    Understand the essential questions to ask during the influencer vetting process and the significance of selecting the right influencers for your brand’s reputation.
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CLASS THREE

  • Tackling Influencer Fraud
    Learn how to detect fake followers and deceptive practices that some influencers use to deceive brands.
  • Vetting Process In-Depth
    Discover essential methods for analyzing influencer profiles on Instagram and Facebook to ensure genuine engagement from followers.
  • Tools for Authenticity
    Access free services to help you efficiently uncover fraudulent accounts during the vetting process.
  • Real-Life Case Studies
    Explore real-life examples of influencer fraud and manipulative tactics, empowering you to make informed decisions when choosing the right influencers for your brand.
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CLASS FOUR

  • Understanding Influencer Tiers
    Learn the distinction between macro and micro influencers and their significance in influencer marketing strategies.
  • Weighing the Cost
    Explore the factors influencing the choice between macro and micro influencers, including budget considerations.
  • Micro Influencers’ Advantages
    Discover the benefits of collaborating with micro influencers, including building meaningful relationships and meaningful engagement with followers.
  • Engagement Matters
    Understand the importance of genuine engagement and its impact on influencer success.
  • Toolkit for Influencer Selection
    Access valuable resources, including checklists, templates, and guidelines, to help you identify ideal influencer candidates and streamline the outreach process.
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CLASS FIVE

  • Compensation Methods
    Learn about various ways to compensate influencers, including product trade and affiliate programs, minimizing cash payments.
  • FTC Guidelines
    Understand the FTC’s role in regulating endorsements and the consequences for both influencers and companies for non-compliance.
  • Compliance in Influencer Campaigns
    Discover the necessary rules and guidelines for FTC-compliant influencer endorsements, including the use of specific hashtags.
  • Addressing Gray Areas
    Navigate gray areas in influencer compensation and gain insights into the best practices for proper disclosure.
  • Toolkit for Collaboration
    Access valuable resources, including a sample contract for influencer partnerships, to ensure a legal framework for successful influencer campaigns.
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BONUS

The Ultimate Influencer Marketing Toolkit

Streamline your process with our expertly crafted templates, including creative briefs, email guide, influencer profiling, and sample contracts.  With these ready-to-go templates, you’ll be able to immediately create strategic long-term partnerships with influencers who truly resonate with your brand.  Save time with this toolkit while ensuring your campaign’s ROI and staying compliant with industry standards.

Get the marketing toolkit that will supercharge your influencer marketing efforts

YOUR DEDICATED & HIGHLY ACCOMPLISHED EXPERT INSTRUCTOR

Lilian M Raji

Industry expert Lilian M Raji, The PR Advisor, is here to guide you every step of the way. This course will teach you everything she’s learned securing product placement success for dozens of clients while saving you from the trials and tribulations she’s encountered. 

Experience and Achievements

With an impressive track record, The PR Advisor has a proven ability to guide luxury brands to success. From re-introducing S.T. Dupont to the U.S. market to handling the press launch of WatchBox after securing $100 million in funding, her strategic counsel has consistently garnered widespread media attention for her clients. Her expertise extends to diverse industries, including luxury watches, fine jewelry, high-end fashion, luxury hotels, and more.

Insights from Luxury Retail

Drawing on her early career experience at Tourneau, the largest luxury watch retailer globally, The PR Advisor’s insights into consumer behavior and marketing strategies are invaluable. As a top sales producer for renowned brands like Dubey & Schaldenbrand, she witnessed firsthand the power of effective marketing campaigns in driving consumer preferences.

International Influence

The PR Advisor’s influence extends beyond the U.S. borders, having advised esteemed French luxury manufacturers and played a key role in introducing Quebec’s jewelry artists to the U.S. market. Her work with the Foundation for Gender Equality and UN Women demonstrates her commitment to social causes, further enriching her professional repertoire.

A Global Clientele

From small luxury businesses to global luxury brands, The PR Advisor has earned the trust of clients worldwide. Her agency’s client roster includes fine jewelry designers, luxury watch brands, high-end fashion houses, and luxury hotels, among other premium consumer goods and services providers.

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BONUSES!

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Bonus 1

One-On-One with The PR Advisor

We want you to get the most out of your investment in this course! That’s why we’re giving you a 20-minute call with Lilian Raji, The PR Advisor herself, for her to answer any questions that come up for you as you take this course. A $250 value, all yours complimentary to ensure you’re not left hanging once you’ve finished your training.

Bonus 2

Beyond the Video Lessons

Beyond the rich knowledge you’ll gain from this course, you’ll also be enrolled in a 13-week email series designed to enrich your comprehension and implementation of the course’s lessons. Every email brings a treasure trove of practical wisdom, advanced tactics, and actionable insights. Delivered straight to your inbox, these emails come attached with indispensable resources, including bespoke templates, detailed guides, checklists, and more. Get ready to turn your newfound expertise into action, week by week, as we guide you through every step of mastering influencer marketing.

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Bonus 3

The Ultimate Influencer Marketing Toolkit

The Influencer Marketing Toolkit provides a series of ready-to-use templates to save you valuable time and effort in setting up influencer campaigns. The toolkit guides you through defining clear goals and target audience profiles, ensuring your campaigns are laser-focused to resonate with your desired audience. From crafting engaging creative briefs to securing solid legal agreements, our toolkit will lead you to achieve maximum ROI while staying compliant with industry best practices. You will be able to launch campaigns quickly and efficiently.

Bonus 4

An Invitation to Join
The Private Society & Advisory Salon

Once you make your investment into this training, we’re with you for the long term.  That’s why your enrollment makes you eligible to join The PR Advisor Private Society, a community of entrepreneurs and business professionals like yourself determined to excel in their field. Through the Private Society, you will have access to the Advisory Salon, an exclusive monthly livestream gathering led by The PR Advisor herself, Lilian Raji, designed to foster a direct and personal connection between you and the community. You’ll be able to seek advice, gain insights, and discuss relevant topics in a structured and intimate setting.  And as a member of the society, you will receive early access to updates, new courses and any additional content we add. 

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Bonus 5

Lifetime Access

Our promise is simple yet powerful: lifetime access to an ever-evolving wealth of knowledge. We  frequently update the course with fresh, relevant content, ensuring you stay at the forefront of your field. This means your investment in knowledge doesn’t stop here—it keeps growing. Stay ahead of the curve by accessing cutting-edge insights, the latest techniques, and expert advice, all conveniently delivered to your fingertips on a regular basis.

Stay ahead, stay informed, and thrive. Join us and invest in a lifetime of learning and success. Your journey to continuous growth begins today.

Bonus 6

Preferential Pricing for Future Engagements

Your first purchase with The PR Advisor is the last for which you pay full price. All future purchases will now come with a 10% discount. Ready to get all three trainings now? You’ll receive an immediate 25% discount for this and the other two courses — AND – your 20 minute call with The PR Advisor will be upgraded to 90 minutes! That’s a $1,000 value! Complete the form to be emailed immediately your discount code. 

special promotions

We understand the value of flexibility when it comes to investing in your company’s future.

That’s why we’ve gone the extra mile to provide you with an array of payment options, ensuring that your journey towards success is as convenient as possible.

In addition to widely accepted credit cards like Visa, MasterCard, American Express, Discover and more, we offer you the opportunity to tailor your investment with payment options provided by PayPal Pay Later, Affirm and Afterpay.

Your company’s journey towards success is also our own. Let’s walk it together. Enroll in this course with us today.

 
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YOU‘VE GOT QUESTIONS? WE’VE GOT ANSWERS!

Influencer marketing is a powerful strategy that leverages individuals with a significant online following (influencers) to promote your brand or products. It’s essential for your business because it can help you reach a highly engaged and targeted audience, build trust, and drive sales.

Yes, this course is suitable for beginners with no prior knowledge of influencer marketing. It covers the basics, provides practical insights, and offers step-by-step guidance to help beginners understand and effectively utilize influencer marketing strategies.

Absolutely not! The PR Advisor knew what you knew now when she started, but years of experience and much trial and error has given her the expertise she now shares with you in this course.  She did all of the hard work so you don’t have to! We guide you step by step through the process working with influencers, then go deeper into learning how to properly vet them, identify possible influence fraudsters, compensation methos, staying legally compliant and more.  The thoroughness of our approach, combined with our accompanying Ultimate Influencer Marketing Toolkit will make you feel like an expert at the end of this course. 

This course stands out by providing practical strategies for influencer marketing, covering both micro and macro influencers while emphasizing ethical practices and fraud detection. It offers insights into compensation beyond monetary payments, making it accessible to various budgets. The instructor’s real-world expertise, comprehensive toolkit, and focus on authentic relationship-building further distinguish this course in the realm of influencer marketing education.

Industry data indicates influencer marketing can yield an impressive 11 times higher ROI than traditional advertising.  This course will teach you how to take advantage of this as collaborating with relevant influencers can lead to a notable 30-50% boost in how many people know your company name. Research firm Annalect Group confirms influencer-driven efforts enhance conversion rates by approximately 20-30%, while Nielsen notes 92% of consumers place trust in influencer recommendations. This can substantially elevate your brand credibility as you precisely target your intended audience — ensuring your message reaches those most likely to buy from you.

By leveraging influencers strategically, you’ll learn to foster genuine connections with your customers. Influencers have a unique ability to establish trust and rapport; this course provides insights on how to capitalize on this, ensuring customers feel a genuine connection to your brand. A feeling of connection is vital for nurturing loyalty. The strategies and best practices we share enable you to create compelling and personalized experiences for your customers. Influencer-generated content, when aligned with your brand’s message, resonates profoundly  with the influencer’s devoted audience. This resonance can drive immediate traffic to your website while laying the foundation for long-term relationships.  This is how you increase lifetime customer value.

You’re doing something wrong as a business owner if you have a lot of free time! We understand your time constraints — that’s why this course is structured in a digestible format, allowing you to pace yourself and apply learnings gradually at your convenience. Unlike other courses who fill their classes with fluff so they can claim hours and hours of content, this course is concise and to the point while being comprehensive in everything you need to know to develop your influencer marketing strategy and reap the rewards of customer loyalty and revenue growth.

We want you to! The course comes with a 20 minute call with The PR Advisor herself to answer your most pressing questions. We will also be launching monthly office hours in early 2024 where you can continue connecting with The PR Advisor and sharing your journey with her.

You receive lifetime access to this course to take over and over again — including access to any updates or additions we make as we tweak the material to better meet feedback. If,  however, within the first 30 days of taking this course and applying all the techniques you’ve been taught, you find that the course doesn’t meet your expectations, simply contact our support team, and we’ll process your refund in full, in accordance with our refund policy. Your satisfaction is our priority.

Still have questions? Send us an email!

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