STRATEGY DEVELOPMENT CATALOG

Find the complete collection of articles written precisely to help develop strategy for your own campaign. In addition to articles written exclusively for strategy development, this collection encompasses key strategy articles from The Advisory Salon, National Jeweler, Musings and Globally Published articles.

The Psychology of Luxury: Navigating Emotions and Experiences in High-End Marketing

February 18, 2024/by Lilian Raji

Hermès Innovation: Creative Luxury, Honoring Craftsmanship, and Curating Distribution

February 4, 2024/by Lilian Raji

The Art and Strategy of Hermès Craftsmanship: Standing Tall in the Luxury Market

January 31, 2024/by Lilian Raji

2024 Consumer Confidence and the Economic Landscape

December 24, 2023/by Lilian Raji

Fashion Industry Survey 2024: Navigating Through Uncertainty and Innovation

December 17, 2023/by Lilian Raji

2024 Fashion Forecast: Insights and Strategies for the Luxury Industry

December 17, 2023/by Lilian Raji

Effective Digital PR Strategies for Small Businesses: 7 Quick Tips from a PR Expert

December 16, 2023/by Lilian Raji

Mastering Customer Personas: A 5 Step Guide

December 16, 2023/by Lilian Raji

Influencer Deals Beyond Cash: Creative Compensation Strategies for Influencer Campaigns

December 16, 2023/by Lilian Raji

Types of Influencers: Choosing the Right Fit From the Big 3

December 15, 2023/by Lilian Raji

Product Placement Opportunities: 5 Tips for Leveraging Industry Publications

December 15, 2023/by Lilian Raji

Product Placement in Movies: The Journey from Showroom to Big Screen

December 15, 2023/by Lilian Raji

8 Predictions for The Future of Digital Marketing: Leveraging Influencer Partnerships

December 13, 2023/by Lilian Raji

Influencer Partnerships: 5 Strategies to Double Your Brand’s Reach

December 13, 2023/by Lilian Raji

HALSTEAD: The Jewelry Designer’s Journey ~ On Finding Inspiration

December 13, 2023/by Lilian Raji

Weaving Elegance with Words: The Art of Narrative Marketing in the Luxury Realm

December 12, 2023/by Lilian Raji

Embracing Peach Fuzz: 5 Innovative Narrative Marketing Tactics for Pantone’s 2024 Color

December 12, 2023/by Lilian Raji

GLOSSY: Luxury Brands E-Commerce Strategies

December 4, 2023/by Lilian Raji

Why Developing a Content Marketing Strategy Is So Important

December 4, 2023/by Lilian Raji

HOW TO LEGALLY PROTECT YOUR LUXURY BRAND

August 2, 2023/by Lilian M Raji

HOW TO GET A LICENSING AGREEMENT

August 2, 2023/by Lilian M Raji

How to Create a Luxury Website

August 2, 2023/by Lilian M Raji

Steps to Map the Customer Journey

July 30, 2023/by Lilian M Raji

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