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Musings from The PR Advisor

Industry Insight & Analysis

Luxury PR Missteps: A Case Study on What Not to Do or Why Calling Your Luxury Customer a ‘Jackass’ Is a Bad Idea

Green Glamour: Hermès’ Sylvania and the Rise of Mushroom Leather Luxury

The Psychology of Luxury: Navigating Emotions and Experiences in High-End Marketing

The Hermès Family vs LVMH: Clash of The Luxury Titans

The Hermès Birkin Bag: A Tale of Serendipity, Craftsmanship, and Rarity

3 Underrated Open Secrets to Gaining Customer Loyalty

Strategy Development

Mastering Customer Personas: A 5 Step Guide

Influencer Deals Beyond Cash: Creative Compensation Strategies for Influencer Campaigns

Types of Influencers: Choosing the Right Fit From the Big 3

Product Placement Opportunities: 5 Tips for Leveraging Industry Publications

Product Placement in Movies: The Journey from Showroom to Big Screen

8 Predictions for The Future of Digital Marketing: Leveraging Influencer Partnerships

Just the FAQs

National Jeweler | Dear Lilian: The PR Advisor

Company Profiles

Globally Published Articles By Lilian M Raji

On-Demand Courses

Product Placement Mastery: Are You Ready for Your Close Up? Getting Your Brand Into the Public Eye

The Customer Journey: Using Public Relations to Help Customers Find You

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