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Musings from The PR Advisor

Industry Insight & Analysis

monday musings on marketing luxury

The Psychology of Luxury: Navigating Emotions and Experiences in High-End Marketing

Explore the intricate relationship between psychology and marketing luxury in this insightful article. Uncover how emotional connections, experiences, and the art of storytelling shape consumer perceptions and drive desires for luxury brands. Discover the strategic nuances behind captivating high-end consumers and redefining luxury beyond mere price tags. A must-read for marketers and psychology enthusiasts alike.

Strategy Development

types of influencers

Types of Influencers: Choosing the Right Fit From the Big 3

Learn the distinctions between different types of influencers, their unique advantages, engagement levels, and how brands can decide which type is best for their marketing goals. Gain insights into budget considerations and the potential ROI from each category, pulling from our course, Harnessing the Power of Social Media Influencers, to present detailed breakdown of influencer types.

Just the FAQs

National Jeweler | Dear Lilian: The PR Advisor

Company Profiles

Globally Published Articles By Lilian M Raji

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    Harnessing The Power of Social Media Influencers

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    Product Placement Mastery: Are You Ready for Your Close Up? Getting Your Brand Into the Public Eye

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    The Customer Journey: Using Public Relations to Help Customers Find You

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