Explore the changing landscape of influencer marketing in the fashion industry as The PR Advisor Lilian Raji continues her analysis of the McKinsey State of Fashion 2024 report. Dive into the rise of unconventional fashion influencers and learn how fashion brands are embracing this new era.

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Musings from The PR Advisor

Industry Insight & Analysis

Fashion Influencer 2.0: Creative Collaborations & Authenticity

Climate Crisis & The Fashion Industry: Urgent Action Required

2024 Consumer Confidence and the Economic Landscape

2024 Global Travel Trends: A New Era of Wanderlust

PE Firms in Fashion 2024 Exit Strategy Dilemmas

Fashion Industry Survey 2024: Navigating Through Uncertainty and Innovation

Strategy Development

Steps to Map the Customer Journey

Just the FAQs

National Jeweler | Dear Lilian: The PR Advisor

Company Profiles

Globally Published Articles By Lilian M Raji

On-Demand Courses

Product Placement Mastery: Are You Ready for Your Close Up? Getting Your Brand Into the Public Eye

The Customer Journey: Using Public Relations to Help Customers Find You

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