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Musings from The PR Advisor

build a luxury brand

Defining Elegance: How to Build a Luxury Brand

Explore the art of how to build a luxury brand and learn the very first strategy for crafting a successful high-end brand that values quality, customer service, and market understanding.

Industry Insight & Analysis

the Hermès family

The Hermès Family vs LVMH: Clash of The Luxury Titans

Dive into the epic showdown between luxury powerhouses the Hermès family and LVMH, where heritage meets ambition. Explore how Hermès, symbolized by the ‘Cashmere Wolf,’ Bernard Arnault, stood firm against LVMH’s hostile takeover attempts, defending its legacy with strategic finesse. Uncover the battle of titans in the luxury arena, where the art of craftsmanship and the spirit of unity shaped Hermès’ resilient stand.

Strategy Development

Just the FAQs

effective product placement strategy

Effective Product Placement Strategy: 10 More FAQs

Discover essential tips for effective product placement in our comprehensive FAQ guide. Learn the best timing for pitches, protection strategies for loaned products, and how to leverage social media. Ideal for marketers seeking success in media integration

National Jeweler | Dear Lilian: The PR Advisor

working with bloggers

ARE BLOGGERS HERE TO STAY?

The PR Advisor addresses a question about whether bloggers will be around for the long run. Her answer focuses on the bloggers ability to create engagement.

Company Profiles

Hermès International

The Art of Luxury: A Closer Look at Hermès International

Explore the timeless elegance and unparalleled craftsmanship of Hermès International. Discover why Hermès stands out in the world of luxury brands. Dive deep into its history, legacy, and unique approach to luxury in this comprehensive article.

Globally Published Articles By Lilian M Raji

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