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Musings from The PR Advisor

red carpet strategy

The Afterglow Strategy: What to Do When Your Jewelry Hits the Red Carpet

Discover effective strategies for jewelry designers to leverage celebrity endorsements and appearances on the red carpet to boost brand visibility and growth. Learn how to maximize the impact of celebrity placements and plan for sustained success in the competitive jewelry industry.

Industry Insight & Analysis

shopify vs custom sites

Why Shopify Is the Future of Luxury E-commerce

If you want your ecommerce business to be consistently successful, your site must be agile and adapt quickly to new trends in both consumer and search engine behavior. Shopify makes this incredibly easy. With Cartier, Rolex and Tiffany’s now using Shopify, there’s no reason you shouldn’t either — particularly since Shopify began as a platform for small businesses.

Strategy Development

Just the FAQs

effective product placement strategy

Effective Product Placement Strategy: 10 More FAQs

Discover essential tips for effective product placement in our comprehensive FAQ guide. Learn the best timing for pitches, protection strategies for loaned products, and how to leverage social media. Ideal for marketers seeking success in media integration

National Jeweler | Dear Lilian: The PR Advisor

working with bloggers

ARE BLOGGERS HERE TO STAY?

The PR Advisor addresses a question about whether bloggers will be around for the long run. Her answer focuses on the bloggers ability to create engagement.

Company Profiles

Hermès International

The Art of Luxury: A Closer Look at Hermès International

Explore the timeless elegance and unparalleled craftsmanship of Hermès International. Discover why Hermès stands out in the world of luxury brands. Dive deep into its history, legacy, and unique approach to luxury in this comprehensive article.

Globally Published Articles By Lilian M Raji

On-Demand Courses

  • Harnessing the Power of Social Media Influencers to use influencer marketingLilianRajiLLC

    Harnessing The Power of Social Media Influencers

    $497.00
  • Product Placement for television shows and moviesLilianRajiLLC

    Product Placement Mastery: Are You Ready for Your Close Up? Getting Your Brand Into the Public Eye

    $497.00
  • The Customer Journey

    The Customer Journey: Using Public Relations to Help Customers Find You

    $497.00
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