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Musings from The PR Advisor

red carpet strategy

The Afterglow Strategy: What to Do When Your Jewelry Hits the Red Carpet

Discover effective strategies for jewelry designers to leverage celebrity endorsements and appearances on the red carpet to boost brand visibility and growth. Learn how to maximize the impact of celebrity placements and plan for sustained success in the competitive jewelry industry.

Industry Insight & Analysis

what is churn rate

Churn Rate: What It Means, Examples, and Calculations

Minimizing churn is essential for maintaining a strong customer base. A lower churn rate not only reveals your customers are happy but also helps in building a loyal community that supports and promotes your brand.

Strategy Development

what is churn rate

Churn Rate: What It Means, Examples, and Calculations

Minimizing churn is essential for maintaining a strong customer base. A lower churn rate not only reveals your customers are happy but also helps in building a loyal community that supports and promotes your brand.

Just the FAQs

effective product placement strategy

Effective Product Placement Strategy: 10 More FAQs

Discover essential tips for effective product placement in our comprehensive FAQ guide. Learn the best timing for pitches, protection strategies for loaned products, and how to leverage social media. Ideal for marketers seeking success in media integration

National Jeweler | Dear Lilian: The PR Advisor

working with bloggers

ARE BLOGGERS HERE TO STAY?

The PR Advisor addresses a question about whether bloggers will be around for the long run. Her answer focuses on the bloggers ability to create engagement.

Company Profiles

Hermès International

The Art of Luxury: A Closer Look at Hermès International

Explore the timeless elegance and unparalleled craftsmanship of Hermès International. Discover why Hermès stands out in the world of luxury brands. Dive deep into its history, legacy, and unique approach to luxury in this comprehensive article.

Globally Published Articles By Lilian M Raji

A captivating online story presented by a luxury brand, designed to engage and enchant high net worth customers through digital storytelling.

GLOSSY: Luxury Brands E-Commerce Strategies

Explore how luxury brands like Cartier and Louis Vuitton are revolutionizing the online shopping experience by infusing emotion and exclusivity into e-commerce.

On-Demand Courses

  • Harnessing the Power of Social Media Influencers to use influencer marketingLilianRajiLLC

    Harnessing The Power of Social Media Influencers

    $129.00
  • Product Placement for television shows and moviesLilianRajiLLC

    Product Placement Mastery: Are You Ready for Your Close Up? Getting Your Brand Into the Public Eye

    $129.00
  • The Customer Journey

    The Customer Journey: Using Public Relations to Help Customers Find You

    $129.00
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