Effective Product Placement Strategy: 10 More FAQs

Introduction to product placement in movies

Effective product placement strategy is a powerful way to amplify your brand’s reach, but very few know how to make this happen without paying a substantial fee to Hollywood studips.  Our detailed course, Product Placement Mastery: Are You Ready For Your Close-Up?, shows you how to secure the mother of all global branding coups for free. Find details about the course below. 

Navigating the world of effective product placement can be a complex yet rewarding endeavor for brands looking to enhance their visibility and engage with their audience in a meaningful way.  This FAQ article is designed to guide you through some of the most essential aspects of effective product placement, from identifying the perfect timing for your pitch to protecting your products during the loan period and leveraging social media for maximum impact.

In this FAQ guide, we address ten critical questions every business owner or marketer should consider when planning an effective product placement strategy. These include the best time to pitch your product, steps to take after sending your product, differences in product placement strategies between network shows and streaming platforms, and how to use social media to boost the effectiveness of your placement. Additionally, we cover how to professionally handle situations where your product is not used on-screen and how to avoid common mistakes.

Each question is answered to provide you with the knowledge and tools necessary for securing effective product placements to align with your brand goals. Now, let’s get started on this journey to unlock the full potential of effective product placement in your marketing strategy.


  1. When is the right time to pitch my product for effective product placement in a production?

The ideal timing is during the pre-production phase for movies or when a TV show is on hiatus, as this is when costume designers and producers are making decisions about wardrobe and props.

 

  1. How do I protect my products when loaning them to ensure effective product placement?

Draft a purchase order and, if dealing with high-value items like fine jewelry, obtain a credit card number to keep on file. This guarantees your items against loss or damage during the loan period.

  1. What should I do if I don’t see my product being used on-screen?

Be patient and avoid harassment. If your product doesn’t appear, remember that the decision is up to the creative team. Maintain a good relationship for future opportunities.

  1. What steps should I take after sending my product?

Follow up politely, track the shipment, and prepare for any additional requests. Use our Pitch Follow-up Tracker (available in our course on how to secure effective product placement) to record all communication and responses.

  1. What are the differences between effective product placement on network shows versus streaming platforms?

Network shows often film episodes while the season airs, offering ongoing effective product placement opportunities. Streaming platforms usually film all episodes at once, so timing your pitch is crucial.

  1. Can I promote my product’s placement before the film or show’s release? 

Typically, you cannot due to confidentiality agreements. Wait until the release or until you have visual proof, like a promotional still or a screenshot from the released media. This is important for effective product placement, as the last thing you want to do is upset the legal team of the movie.

  1. How can I use social media to enhance the impact of my effective product placement strategy?

Use our Social Media Strategy for Effective Product Placement Worksheet to plan posts that align with the release schedule of the show or movie, and engage with fans and viewers who mention the product. The worksheet comes free with our course

  1. What should I do if my products are returned without using them?

Accept it professionally and maintain the relationship for future opportunities to secure effective product placement. Not all products will be used, and it’s essential to respect the creative process.

  1. How can industry publications help me with product placement?

Industry publications can provide insider insights into the right people to contact, production timelines, and upcoming projects that are a good match for your brand.

  1. What common mistakes should I avoid to ensure an effective product placement strategy?

Avoid being too pushy with decision makers, not researching the production thoroughly, and failing to follow up professionally.


Our course, Product Placement Mastery: Are You Ready For Your Close-up? Getting Your Brand Into the Public Eye, walks you through everything you need to know to create a powerful product placement strategy.

Developed by The PR Advisor, who has a track record for successfully placing clients in blockbuster movies and popular television shows without paying Hollywood studios a dime, this course gives you industry expert knowledge over the course of the video lessons, an 11-week email series that ensures you know precisely what to do, and six months of product placement opportunities delivered straight into your inbox to ensure you take advantage of your investment in this course.

Best of all, you’ll get a free consulting session with The PR Advisor so the two of you can customize your strategy together.


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Grab the Attention of Billions When They See Your Product in a Blockbuster Movie

Image courtesy of Lionsgate Studios

The ring you see being worn in this poster for one of the highest grossing films of all time, Hunger Games: Catching Fire, belongs to jewelry artist Claudio Pino, as did every other ring worn by Stanley Tucci’s character throughout the blockbuster film. With this one coup The PR Advisor achieved for Claudio using product placement, he has since taken this platform we engineered as launchpad to becoming a global sensation. He’s been invited for solo and group exhibitions of his jewelry around the world, with his rings displayed in museums including the Carnegie Art Museum and the Forbes Galleries. 

It’s been over a decade since Claudio achieved the mother of all publicity — getting his product seen by billions of people — yet he continues to have a backlog of customer demand for his one-of-a-kind creations.

We achieved this life-changing opportunity for him without his paying the studios a dime. 

How would your business, your life, change if you got one of your products into a blockbuster film seen by billions of people around the world?

Do you want to know how to make this happen for yourself?

 

We’ll let Claudio tell you how his business changed —

JCK: What kind of feedback have you received since your ring appeared on the Tucci poster?

CP: The outcomes are amazing! Since the posters of Caesar Flickerman went out, I received more than 100 emails. A few have been asking me for custom rings in the same spirit of the one selected for this character. Hunger Games is certainly a big hit, which implies so many real fans of this spectacular story by Suzanne Collins.

Read the rest of the interview with JCK Magazine. 

take this course

YOU NEED THIS COURSE IF YOU ARE A:

Small Business Owner

Gain exposure for your fashion lifestyle products on a limited budget.

Fashion & Accessories Brand

Showcase your lifestyle products in movies and get your products  globally recognized.

Startup or Emerging Brand

Gain global recognition and establish a strong market presence.

E-commerce Business Owner

Leverage the prestige of movie product placement to increase site traffic.

Product Manager

Explore this unconventional marketing strategy to increase your brand visibility and product appeal.

Digital Marketing Specialist

Diversify your expertise by integrating non-traditional marketing channels like product placement into your recommendations.

PR Professional

Advise clients on creative ways to integrate products into the film and television industry to maximize brand exposure.

Brand Strategist

Incorporate product placement tactics into your brand development strategies to align with overall marketing goals.

If you’ve ever dreamed of seeing your creations worn by characters in movies or TV shows, this course will show you how to make that dream a reality.

THE CURRICULUM

THE BEGINNING: Unlocking Product Placement Secrets

  • The Impactful Art of Product Placement
    Explore how a single product placement venture propelled Claudio Pino to international fame, flooding him with commissions and recognition. You’ll learn the concept and profound influence of product placement, and its transformative power for your success.
  • Decoding Product Placement
    Delve into the definition of product placement, an untraditional yet highly impactful strategy to get your fashion products seen by the largest audience possible.

  • Collaborating with Decision Makers: The X-Factor
    Unveil the magical strategy of successful product placement sans a financial investment, revolving around collaboration with the right decision maker.
  • Nurturing Successful Partnerships with Decision Makers
    Learn how to present your brand’s products to decision makers, emphasizing their seamless alignment with specific characters.
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THE MIDDLE: Identifying Perfect Placement Opportunities

  • Analyzing Existing TV Shows and Movies
    Learn how to draw parallels between the styles of characters in popular shows and films and your own collection so you can immediately spot potential synergies.
  • Identifying Decision Makers Through Research
    Discover how to locate decision maker’s names and contact information for any TV show or movie.
  • Reaching Out to Decision Makers
    Learn the art of reaching out to decision makers to explore product placement opportunities. Understand the importance of timing and the nuances of identifying active team members currently working on a production.
  • Crafting Effective Contact Emails
    Master the craft of creating persuasive and professional email messages tailored to decision makers. Gain insights into the process of reaching out to agents or direct contacts, complete with real-life examples to guide you.
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THE FINALE:  Navigating Pre-Production and Post-Placement

  • Harnessing the Industry Pulse
    Learn how to uncover insights from industry publications and master the skill of spotting product placement openings through movie greenlights and casting revelations. Recognize how to target TV shows on hiatus or movies in pre-production for prime opportunities to engage decision makers before final choices have been made.
  • Safeguarding Your Collection
    Learn what guarantees you can request to ensure your products are returned and in good condition.  You’ll receive sample purchase orders you can use to tailor to your specific needs.
  • Collaborative Synergy with Decision Makers
    Discover how to cultivate a collaborative alliance with decision makers, heeding their directives and preferences while sidestepping common pitfalls to foster a mutually beneficial professional relationship.
  • Celebrating Post-Placement Success
    Wrap up with insider tips on building professional relationships with press who can amplify your product placement success so the world knows it was your collection featured on the characters.
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We understand the value of flexibility when it comes to investing in your company’s future.

That’s why we’ve gone the extra mile to provide you with an array of payment options, ensuring that your journey towards product placement success is as convenient as possible.

In addition to widely accepted credit cards like Visa, MasterCard, American Express, Discover and more, we offer you the opportunity to tailor your investment with payment options provided by PayPal Pay Later, Affirm and Afterpay.

Your company’s journey towards success is also our own. Let’s walk it together. Enroll in this course with us today.

 
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