Product Placement Strategy: 10 Questions, Answered

Introduction to product placement in movies

Product placement strategy is a powerful way to amplify your brand’s reach, but very few know how to make this happen without paying a substantial fee to Hollywood studips.  Our detailed course, Product Placement Mastery: Are You Ready For Your Close-Up?, shows you how to secure the mother of all global branding coups for free. Find details about the course below. 

Product placement strategy is an increasingly popular and effective marketing strategy that involves integrating products into movies and TV shows. This strategy can significantly boost brand visibility and consumer engagement. However, successfully implementing a product placement strategy requires a nuanced understanding of the entertainment industry, the nature of your product, and strategic timing. Below, we address some of the most common questions related to product placement strategy.

These FAQs are designed to help business owners and marketers navigate the intricacies of product placement strategy development, from identifying suitable products and leveraging placement for long-term brand success, to understanding the best timing for pitches and protecting your products during the process. Whether you’re a seasoned marketer or new to the concept of product placement strategy, these insights will provide a clearer path to effectively incorporating your products into popular media and delivering your brand into the public eye.


1. What kind of products are suitable for product placement strategy?

Products that can naturally fit into the story or setting of a show or movie, such as fashion items, jewelry, electronics, vehicles, and more, are suitable for product placement.

2. How can I leverage product placement strategy into long-term brand success?

Promote your product’s appearance in media through press releases, social media, and by highlighting the placement on your company’s platforms to extend the exposure and capitalize on the placement long after the show airs.

3. Why is it important to target shows in pre-production or on hiatus for developing a  product placement strategy?

Targeting shows in pre-production or on hiatus is crucial because this is when costume designers are actively selecting fashion and accessories for characters, giving you the best chance to pitch your product before decisions are made.

4. In planning my product placement strategy, how do I know when a show is on hiatus or in pre-production?

Staying informed through industry newsletters like The Hollywood Reporter and Deadline can help you track the production status of shows and movies, indicating the ideal timing for your product placement pitches.

5. Can I still attempt my product placement strategy if a movie is in production?

Yes, you can still reach out during production as certain scenes may yet to be filmed, and there could be opportunities if the costume designer is still sourcing accessories.

6. Is there any chance of being successful in my product placement strategy during post-production?

No, post-production means filming is done, and there is no opportunity for product placement at this stage.

7. How do I contact a decision mamer for my product placement strategy?

Create a tailored pitch highlighting how your product fits the show’s characters or themes and reach out via email or through industry networking events.

8. What should I do if my product isn’t immediately selected for on-screen placement?

Patience is key. Even if your product is with a decision maker, it’s not guaranteed to be used on screen. Stay in touch with your contact without being pushy and be ready for future opportunities.

9. How can I protect my products when sending them out for potential placement?

Always draft a purchase order and consider getting a credit card number to keep on file in case of any issues, such as not receiving your items back. This is the best way to ensure your product placement strategy doesn’t turn into misfortune. 

10. Can a product placement strategy guarantee my product will be featured if I send it for placement?

No, there is no guarantee that your product will be featured, but you can increase your chances with strategic alignment with the show’s themes and characters.


Our course, Product Placement Mastery: Are You Ready For Your Close-up? Getting Your Brand Into the Public Eye, walks you through everything you need to know to create a powerful product placement strategy.

Developed by The PR Advisor, who has a track record for successfully placing clients in blockbuster movies and popular television shows without paying Hollywood studios a dime, this course gives you industry expert knowledge over the course of the video lessons, an 11-week email series that ensures you know precisely what to do, and six months of product placement opportunities delivered straight into your inbox to ensure you take advantage of your investment in this course. Best of all, you’ll get a free consulting session with The PR Advisor so the two of you can customize your strategy together.

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Grab the Attention of Billions When They See Your Product in a Blockbuster Movie

Image courtesy of Lionsgate Studios

The ring you see being worn in this poster for one of the highest grossing films of all time, Hunger Games: Catching Fire, belongs to jewelry artist Claudio Pino, as did every other ring worn by Stanley Tucci’s character throughout the blockbuster film. With this one coup The PR Advisor achieved for Claudio using product placement, he has since taken this platform we engineered as launchpad to becoming a global sensation. He’s been invited for solo and group exhibitions of his jewelry around the world, with his rings displayed in museums including the Carnegie Art Museum and the Forbes Galleries. 

It’s been over a decade since Claudio achieved the mother of all publicity — getting his product seen by billions of people — yet he continues to have a backlog of customer demand for his one-of-a-kind creations.

We achieved this life-changing opportunity for him without his paying the studios a dime. 

How would your business, your life, change if you got one of your products into a blockbuster film seen by billions of people around the world?

Do you want to know how to make this happen for yourself?

 

We’ll let Claudio tell you how his business changed —

JCK: What kind of feedback have you received since your ring appeared on the Tucci poster?

CP: The outcomes are amazing! Since the posters of Caesar Flickerman went out, I received more than 100 emails. A few have been asking me for custom rings in the same spirit of the one selected for this character. Hunger Games is certainly a big hit, which implies so many real fans of this spectacular story by Suzanne Collins.

Read the rest of the interview with JCK Magazine. 

take this course

YOU NEED THIS COURSE IF YOU ARE A:

Small Business Owner

Gain exposure for your fashion lifestyle products on a limited budget.

Fashion & Accessories Brand

Showcase your lifestyle products in movies and get your products  globally recognized.

Startup or Emerging Brand

Gain global recognition and establish a strong market presence.

E-commerce Business Owner

Leverage the prestige of movie product placement to increase site traffic.

Product Manager

Explore this unconventional marketing strategy to increase your brand visibility and product appeal.

Digital Marketing Specialist

Diversify your expertise by integrating non-traditional marketing channels like product placement into your recommendations.

PR Professional

Advise clients on creative ways to integrate products into the film and television industry to maximize brand exposure.

Brand Strategist

Incorporate product placement tactics into your brand development strategies to align with overall marketing goals.

If you’ve ever dreamed of seeing your creations worn by characters in movies or TV shows, this course will show you how to make that dream a reality.

THE CURRICULUM

THE BEGINNING: Unlocking Product Placement Secrets

  • The Impactful Art of Product Placement
    Explore how a single product placement venture propelled Claudio Pino to international fame, flooding him with commissions and recognition. You’ll learn the concept and profound influence of product placement, and its transformative power for your success.
  • Decoding Product Placement
    Delve into the definition of product placement, an untraditional yet highly impactful strategy to get your fashion products seen by the largest audience possible.

  • Collaborating with Decision Makers: The X-Factor
    Unveil the magical strategy of successful product placement sans a financial investment, revolving around collaboration with the right decision maker.
  • Nurturing Successful Partnerships with Decision Makers
    Learn how to present your brand’s products to decision makers, emphasizing their seamless alignment with specific characters.
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THE MIDDLE: Identifying Perfect Placement Opportunities

  • Analyzing Existing TV Shows and Movies
    Learn how to draw parallels between the styles of characters in popular shows and films and your own collection so you can immediately spot potential synergies.
  • Identifying Decision Makers Through Research
    Discover how to locate decision maker’s names and contact information for any TV show or movie.
  • Reaching Out to Decision Makers
    Learn the art of reaching out to decision makers to explore product placement opportunities. Understand the importance of timing and the nuances of identifying active team members currently working on a production.
  • Crafting Effective Contact Emails
    Master the craft of creating persuasive and professional email messages tailored to decision makers. Gain insights into the process of reaching out to agents or direct contacts, complete with real-life examples to guide you.
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THE FINALE:  Navigating Pre-Production and Post-Placement

  • Harnessing the Industry Pulse
    Learn how to uncover insights from industry publications and master the skill of spotting product placement openings through movie greenlights and casting revelations. Recognize how to target TV shows on hiatus or movies in pre-production for prime opportunities to engage decision makers before final choices have been made.
  • Safeguarding Your Collection
    Learn what guarantees you can request to ensure your products are returned and in good condition.  You’ll receive sample purchase orders you can use to tailor to your specific needs.
  • Collaborative Synergy with Decision Makers
    Discover how to cultivate a collaborative alliance with decision makers, heeding their directives and preferences while sidestepping common pitfalls to foster a mutually beneficial professional relationship.
  • Celebrating Post-Placement Success
    Wrap up with insider tips on building professional relationships with press who can amplify your product placement success so the world knows it was your collection featured on the characters.
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We understand the value of flexibility when it comes to investing in your company’s future.

That’s why we’ve gone the extra mile to provide you with an array of payment options, ensuring that your journey towards product placement success is as convenient as possible.

In addition to widely accepted credit cards like Visa, MasterCard, American Express, Discover and more, we offer you the opportunity to tailor your investment with payment options provided by PayPal Pay Later, Affirm and Afterpay.

Your company’s journey towards success is also our own. Let’s walk it together. Enroll in this course with us today.

 
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