• THE PR ADVISOR

    For nearly two decades, Lilian M Raji has been a driving force in the world of luxury brand strategy and public relations.

Global Luxury Communications Advisor & Strategic Brand Architect

I turn invisible brands into household names.

For over two decades, I’ve generated millions in revenue and secured global media coverage for premium brands through strategic communications that capture hearts, minds, and wallets.

My track record speaks for itself: I led the press strategy that transformed Govberg Jewelers into global platform WatchBox, catalyzing a $100 million investment. I secured a pivotal product placement for Quebecois artist Claudio Pino in “Hunger Games: Catching Fire” in a coup that continues to impact his business. I’ve gotten clients featured in The New York Times, Wall Street Journal, Bloomberg, and beyond.

As President of The Lilian Raji Agency, I guide premium brands from emerging startups to global enterprises, specializing in companies that serve discerning customers who value quality over price.

My strategic insights are further sharpened through my role as a Forbes contributor, where I interview CMOs and brand leaders of the world’s most successful companies for my column “The Pursuit of Luxury.” Combined with my decade-long advice column for National Jeweler Magazine, these platforms give me unprecedented access to the strategies driving today’s most successful premium brands – insights I bring directly to my client work.

When we decided to make an entrance into the US market, The Lilian Raji Agency was recommended to us first by the French Trade Commission.  Lilian and her team were invaluable in helping us understand the US customer while advising us on the best tactics to make our presence known.  With Lilian’s help, we were named a finalist in National Jeweler’s Colored Stones Award while also being a contender for Best New Jewelry during the Couture Show.  We’ve been featured in publications  from Robb Report to  The New York Times, and have  valued our relationship with The Lilian Raji Agency.

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Lilian M Raji, President

Strategic Communications That Generate Results

My expertise spans every aspect of premium brand communications – from market entry strategies to global campaign management. Whether introducing French manufacturer S.T. Dupont to the U.S. market or advancing Quebec’s jewelry artists through government partnerships, I create customer acquisition strategies delivering measurable growth.

Insights Rooted in Real-World Experience

My approach is grounded in frontline retail experience at Tourneau (now Bucherer), the world’s largest premium watch retailer, where I became a top sales producer. This foundation taught me what actually drives purchase decisions among affluent consumers – insights I now apply to help brands capture this coveted market segment.

International Influence with Local Impact

My work extends across continents, advising esteemed manufacturers from Japan to Quebec while building American market presence. Beyond client work, I contribute to social impact through the Venture Mentoring Team, Foundation for Gender Equality, and UN Women initiatives.

Proven Track Record Across Premium Sectors

From boutique jewelry designers to international hotel groups, my client portfolio spans the entire premium marketplace. Whether you’re a startup seeking market entry or an established brand pursuing growth, I deliver strategies that resonate with your most valuable customers.

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Lilian’s expertise and extensive knowledge of PR and marketing was invaluable in helping us determine how to proceed when Tournaire first entered the U.S.  She openly shares her vast network of relationships to help us advance our business, connecting us with the right people at the right time. She’s very passionate, results-driven, and unafraid to tell you if she feels there’s a better, more cost effective way to do things. Her strict attention to detail and determination to get things done right the first time are strong assets that  helped us see a substantial return on investment in our work together. Having worked with her several times over the years, Lilian and her team have consistently done an exceptional job with us and the other companies we’ve referred to her. 

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Strategic Personalization To Drive Loyalty

Every brand has a unique story worth telling. My approach begins with understanding your distinct value proposition and target audience, then crafting communications strategies to forge emotional connections with your ideal customers. The result? Advocates who not only buy from you repeatedly but actively recommend you to others.

Your Brand’s Untapped Potential

Whether you’re an emerging business building your foundation or an established company ready to scale, my two decades of industry insights, proven methodologies, and global network can unlock growth you didn’t know was possible.

The question isn’t whether your brand has potential – it’s whether you’re ready to realize it.

Published Insights on Premium Brand Strategy

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My strategic insights reach industry leaders through:

  • “The Pursuit of Luxury” – Forbes column exploring premium brand marketing strategies
  • “Dear Lilian: The PR Advisor” – National Jeweler Magazine’s longest-running advice column (10+ years)
  • Featured analysis in Glossy, Luxury Society, Luxury Daily and other industry publications

These platforms allow me to study the world’s most successful premium brands, insights I bring directly to my client work and strategic consulting.

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Ready to discuss your brand’s growth strategy?

The Lilian Raji Agency has proven to be a great asset in our US marketing strategy.  Within a very short timeline, The Lilian Raji Agency pulled together a media dinner during New York City Fashion Week attended by editors of Esquire, Worth, GQ, Forbes, International Herald Tribune, Elite Traveler, Robb Report and several others. The Agency was then able to coordinate a reciprocal event the same week in Los Angeles that culminated in our presence at the Emmy Awards.  Lilian proved to be entirely vested in our success, and her team worked as if ST Dupont was their own company.

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