I help premium brands attract customers who don’t mind paying more.
For over two decades, I’ve generated millions in revenue and secured global media coverage for premium to luxury brands through strategic communications capturing hearts, minds, and wallets.
My track record speaks for itself: I led the press strategy that transformed Govberg Jewelers into global platform WatchBox, catalyzing a $100 million investment. I secured a pivotal product placement for Quebecois artist Claudio Pino in “Hunger Games: Catching Fire” in a coup that continues to impact his business. I’ve gotten clients featured in The New York Times, Wall Street Journal, Bloomberg, and beyond.
As President of The Lilian Raji Agency, I guide premium brands from emerging startups to global enterprises, specializing in companies that serve discerning customers who value quality over price.
My insights are further sharpened through my role as a Forbes contributor, where I interview CMOs and brand leaders of the world’s most successful companies for my column “The Pursuit of Luxury.” Combined with my decade-long advice column for National Jeweler Magazine, these platforms give me unprecedented access to strategies driving today’s most successful luxury brands – wisdom I bring directly to my client work.