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Stop Guessing. Start Growing.

For 20+ years, Lilian Raji has transformed struggling luxury brands into customer magnets, securing coverage in The New York Times, Wall Street Journal, Bloomberg, CNBC, and Reuters while generating millions in new revenue for her clients. Now, through her exclusive Strategy Mentorship Program, she brings the same proven methodologies that built global brands to ambitious entrepreneurs ready to break through their growth ceiling.

The difference? You’ll get her undivided attention, personalized strategies, and the exact playbook that’s generated $100M+ in client results.

Lilian M Raji, fractional CMO

Why Most Marketing “Advice” Fails (And What Actually Works)

After two decades of taking brands from obscurity to household names, I’ve discovered the uncomfortable truth: Most businesses fail not because they lack good products, but because they’re invisible to the customers willing to pay premium prices for what they offer.

My One-on-One Strategy Mentorship isn’t about generic marketing tips you can find on Google or ChatGPT’s suggestions. It’s about strategic recalibration – identifying the 2-3 critical changes that will transform your business from “another option” to “the obvious choice” for your ideal customers.

Together, we’ll modernize your vision to meet today’s market demands while building a step-by-step roadmap generating consistent, profitable growth without destroying your budget.

Fair warning: This isn’t a quick-fix program. It requires commitment, brutal honesty about what’s not working, and willingness to implement strategies that will feel uncomfortable at first. But businesses committing to this process see transformational results within 90 days.

The Real Questions That Determine Your Success

Forget generic marketing advice. Here are the challenges we’ll solve together:

Market Positioning & Differentiation:

  • Why do customers choose competitors over you, and how do we reverse this?
  • What’s your unique market position that commands premium pricing?
  • How do we communicate your value so clearly that price becomes irrelevant?

Customer Acquisition & Retention:

  • Who are your most profitable customers, and where do we find more of them?
  • What’s the fastest path from prospect to paying customer in your industry?
  • How do we turn one-time buyers into lifetime advocates?

Revenue Optimization:

  • Which marketing channels actually generate ROI for businesses like yours?
  • How do we automate your sales process without losing the personal touch?
  • What’s holding back your revenue, and how do we remove those barriers?

Brand Authority & Influence:

  • How do we position you as the go-to expert in your field?
  • What PR strategies will get you featured in publications your customers read?
  • How do we build a reputation that generates referrals automatically?

These aren’t theoretical discussions – every strategy comes with implementation plans and measurable outcomes.

I had a session with Lilian and that one session delivered more than my last 6 months of researching marketing strategy for my luxury brand. She has a skill of listening and understanding who you are and where you want to go! The most amazing thing was she shows you what you already know but didn’t realise you did while also disavowing you of any misconceptions you may have. This woman is pure magic!

Her greatest strengths are hands-on experience, insight, appreciation of human nature and clarity of delivery – she holds your hand and opens your eyes at the same time. For me it was a very fulfilling session – she has a third eye – she can see what others miss. Thank you Lilian – your recommended changes to the Frique London website would be made immediately.

I help premium brands attract customers who don’t mind paying more.

For over two decades, I’ve generated millions in revenue and secured global media coverage for premium to luxury brands through strategic communications capturing hearts, minds, and wallets.

My track record speaks for itself: I led the press strategy that transformed Govberg Jewelers into global platform WatchBox, catalyzing a $100 million investment. I secured a pivotal product placement for Quebecois artist Claudio Pino in “Hunger Games: Catching Fire” in a coup that continues to impact his business. I’ve gotten clients featured in The New York Times, Wall Street Journal, Bloomberg, and beyond.

As President of The Lilian Raji Agency, I guide premium brands from emerging startups to global enterprises, specializing in companies that serve discerning customers who value quality over price.

My insights are further sharpened through my role as a Forbes contributor, where I interview CMOs and brand leaders of the world’s most successful companies for my column “The Pursuit of Luxury.” Combined with my decade-long advice column for National Jeweler Magazine, these platforms give me unprecedented access to strategies driving today’s most successful luxury brands – wisdom I bring directly to my client work.

Lilian’s expertise and extensive knowledge of PR and marketing was invaluable in helping us determine how to proceed when Tournaire first entered the U.S.  She openly shares her vast network of relationships to help us advance our business, connecting us with the right people at the right time. She’s very passionate, results-driven, and unafraid to tell you if she feels there’s a better, more cost effective way to do things. Her strict attention to detail and determination to get things done right the first time are strong assets that  helped us see a substantial return on investment in our work together. Having worked with her several times over the years, Lilian and her team have consistently done an exceptional job with us and the other companies we’ve referred to her. 

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CHOOSE

YOUR

TRANSFORMATION TIMELINE

The Breakthrough Intensive

For businesses ready to scale fast

  • $8,000 (Payment plans available)
  • 3-month transformation program
  • Weekly 60-minute strategy sessions (12 total sessions)
  • Unlimited email access for urgent questions
  • Complete marketing audit with implementation roadmap

The Strategic Builder

For steady, sustainable growth

  • $6,000 (Payment plans available)
  • 4-month development program
  • Bi-weekly 90-minute sessions (8 total sessions)
  • Email support between sessions
  • Focused marketing audit with priority recommendations

Expert On-Demand

For specific challenges and ongoing guidance

  • $450 per 90-minute session
  • Schedule as needed
  • Bulk packages available with savings:
    • 5 sessions = $2,000 (Save $250)
    • 10 sessions = $3,750 (Save $750)
    • 15 sessions = $5,250 (Save $1,500)
    • 20 sessions = $6,500 (Save $2,500)

What’s Included in Every Program:

Strategic Foundation

  • Comprehensive audit of your current marketing, website, and social media presence
  • Competitive analysis revealing what’s working in your industry
  • Customer journey mapping to eliminate conversion barriers
  • Customized growth strategy with 90-day implementation timeline

Implementation Support

  • Access to our vetted network of copywriters, designers, and specialists
  • Custom media database with journalist contact strategies
  • Editorial calendar development for consistent content creation
  • Pitch templates and story angles for securing press coverage
  • Media training to maximize every interview opportunity

Ongoing Advantage

  • Access to our premium subscription tools and databases
  • Direct introductions to industry contacts who can accelerate your growth
  • Priority access to new courses and resources
  • Quarterly check-ins to ensure continued momentum (Breakthrough & Strategic programs)

The investment pays for itself within the 90 days through improved conversion rates, new customer acquisition, and new opportunities to grow your presence.

Insights Rooted in Real-World Experience

My approach is grounded in frontline retail experience at Tourneau (now Bucherer), the world’s largest premium watch retailer, where I became a top sales producer. This foundation taught me what actually drives purchase decisions among affluent consumers – insights I now apply to help brands capture this coveted market segment.

Strategic Communications To Generate Results

My expertise spans every aspect of premium brand communications – from market entry strategies to global campaign management. Whether introducing French manufacturer S.T. Dupont to the U.S. market or advancing Quebec’s jewelry artists through government partnerships, I create customer acquisition strategies delivering measurable growth.

International Influence with Local Impact

My work extends across continents, advising esteemed manufacturers from Japan to Quebec while building American market presence. Beyond client work, I contribute to social impact through the Venture Mentoring Team, Foundation for Gender Equality, and UN Women initiatives.

Proven Track Record Across Premium Sectors

From boutique jewelry designers to international hotel groups, my client portfolio spans the entire premium marketplace. Whether you’re a startup seeking market entry or an established brand pursuing growth, I deliver strategies that resonate with your most valuable customers.

When we decided to make an entrance into the US market, The Lilian Raji Agency was recommended to us first by the French Trade Commission.  Lilian and her team were invaluable in helping us understand the US customer while advising us on the best tactics to make our presence known.  With Lilian’s help, we were named a finalist in National Jeweler’s Colored Stones Award while also being a contender for Best New Jewelry during the Couture Show.  We’ve been featured in publications  from Robb Report to  The New York Times, and have  valued our relationship with The Lilian Raji Agency.

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Strategic Personalization To Drive Loyalty

Every brand has a unique story worth telling. My approach begins with understanding your distinct value proposition and target audience, then crafting communications strategies to forge emotional connections with your ideal customers.

The result?

Advocates who not only buy from you repeatedly but actively recommend you to others.

Your Brand’s Untapped Potential

Whether you’re an emerging business building your foundation or an established company ready to scale, my two decades of industry insights, proven methodologies, and global network can unlock growth you didn’t know was possible.

The question isn’t whether your brand has potential – it’s whether you’re ready to realize it.

Ready for More? Let’s Talk.

Recommendation Letter Lilian Raji

We understand the value of flexibility when it comes to investing in your company’s future.

We recognize strategic investments require financial flexibility. Whether you prefer to invest upfront for maximum impact or spread payments to align with your cash flow, we’ve designed options that work for serious business owners.

Payment Options Available:

  • Full payment (with 10% discount)
  • Monthly payment plans
  • Major credit cards accepted (Visa, MasterCard, American Express, Discover)
  • Flexible financing through PayPal Pay Later, Affirm, and Afterpay

Your transformation shouldn’t wait for perfect timing. Let’s create the payment structure that accelerates your growth starting today.

 
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The Lilian Raji Agency has proven to be a great asset in our US marketing strategy.  Within a very short timeline, The Lilian Raji Agency pulled together a media dinner during New York City Fashion Week attended by editors of Esquire, Worth, GQ, Forbes, International Herald Tribune, Elite Traveler, Robb Report and several others. The Agency was then able to coordinate a reciprocal event the same week in Los Angeles that culminated in our presence at the Emmy Awards.  Lilian proved to be entirely vested in our success, and her team worked as if ST Dupont was their own company.

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