E-commerce Business
Pursue influencer marketing to drive traffic and increase sales of your online store.
Small Business Owner
Compete in the digital landscape by leveraging influencer marketing, even with limited budgets.
Entrepreneur
Learn how to achieve cost-effective marketing strategies to boost brand visibility and sales.
Startup
Use influencer marketing to establish your brand presence and quickly attract an audience for your start up.
Social Media Strategist
Integrate influencer campaigns into broader social media strategies for a cohesive marketing push.
Brand Manager
 Strategically partner with influencers to reinforce brand values and messaging.
Digital Marketer
Add influencer marketing to your service offerings to expand your skills and clientele.
Non-Profit Organizations
Leverage influencer partnerships to amplify your cause and garner more support.
MAKE BETTER DECISIONS
You’ll acquire comprehensive knowledge to make ROI-informed decisions regarding influencer partnerships and guarantee your influencer partnerships align with your brand’s objectives.
DISCOVER COST-EFFECTIVE STRATEGIES TO WORK WITH INFLUENCERS
You will learn cost-effective strategies to collaborate with influencers. Optimize your marketing budget for maximum reach and engagement.
KEEP THE FTC AWAY FROM YOUR PLANS
You’ll learn FTC guidelines and industry best practices to ensure transparent and lawful influencer campaigns. The course is updated regulalry as FTC rules change — you’ll receive emails for every update to ensure you are always aware of how best to manage your relationships.Â
UNDERSTAND HOW TO CHOOSE THE BEST INFLUENCERS FOR YOUR BRAND
You’ll learn skills to identify and partner with influencers who genuinely resonate with your target audience. This is key to enhancing the effectiveness of your influencer campaigns.Â
BUILD IMPACTFUL ENGAGEMENT
You’ll learn how to foster meaningful relationships with your influencers to ensure your partnership creates authentic engagements with your target customers that resonate and drive tangible results.
CREATE TANGIBLE, MEASURABLE RESULTS FOR MAXIMUM ROI
You’ll be equipped with the tools to measure the impact of your influencer campaigns. This will give you room to make data-driven adjustments to enhance performance.
A COMPREHENSIVE TOOLKIT
You’ll get our Influencer Marketing Toolkit, full of templates, contracts, and guidelines to guarantee successful influencer collaborations and campaign management. In addition to the Influencer Marketing Toolkit, you’ll also receive another 13 week’s worth of additional templates and instruction to ensure you make no mistakes in your execution.
REAL-WORLD INSIGHTS TO GUIDE YOUR UNDERSTANDING
You’ll delve into real-life case studies that provide practical insights, successful strategies and pitfalls to avoid so your valuable marketing dollars aren’t wasted.
ENHANCE YOUR BRAND CREDIBILITY
As this course teaches you how to master influencer marketing, you will build greater trust with your audience. You will learn how to develop influencer campaigns that align seamlessly with your brand values and messaging.
MAXIMIZE YOUR LONG-TERM GROWTH POTENTIAL
Unlock the potential for sustained growth by harnessing influencer marketing as a dynamic and ever-evolving component of your brand strategy. This comprehensive course, along with the 13-week follow up email series will show you how.Â
You will learn how to find and leverage trusted personalities to amplify your brand, engage their audience, and ensure every $1 you put into influencer marketing gives your back $6.50.Â
CLASS ONE
- Why Influencers Matter: Learn the Impact of Influencers
Discover why influencers play a crucial role in modern marketing and how they can influence your target audience effectively. - The Incredible ROI of Influencer Marketing: Understand Influencer Statistics
Explore compelling statistics about the influencer marketing industry, its current value, and the remarkable ROI it offers. - Connect with Your Audience Emotionally
Learn how influencer marketing can provide a deeper emotional connection with your audience compared to traditional advertising. - Reaching an Elusive Audience: Target the Gen Z and Millennial Audience
Uncover the key to reaching the elusive Gen Z and millennial audience through influencer-driven strategies. - Turbo Charge Your Marketing Strategy: Leveraging Influencers for Brand Growth
Gain insights into integrating influencer marketing into your business and how it can elevate your overall marketing efforts.
CLASS TWO
- Minimalist Approach to Influencer Marketing
Learn how to efficiently manage influencer marketing without sacrificing too much time or financial investment. - Unveiling the Power of Social Media Platforms
Discover the social media engines that rank highest for sales and understand which platforms can make it rain for your brand. - Finding the Right Influencers
Explore different methods for identifying suitable influencers and understand why searching hashtags on Instagram may not be the most effective strategy. - Starting In Your Backyard
Learn the importance of starting with your existing audience and customers and discover valuable resources for spotting potential influencers. - The Vetting Process
Understand the essential questions to ask during the influencer vetting process and the significance of selecting the right influencers for your brand’s reputation.
CLASS THREE
- Tackling Influencer Fraud
Learn how to detect fake followers and deceptive practices that some influencers use to deceive brands. - Vetting Process In-Depth
Discover essential methods for analyzing influencer profiles on Instagram and Facebook to ensure genuine engagement from followers. - Tools for Authenticity
Access free services to help you efficiently uncover fraudulent accounts during the vetting process. - Real-Life Case Studies
Explore real-life examples of influencer fraud and manipulative tactics, empowering you to make informed decisions when choosing the right influencers for your brand.
CLASS FOUR
- Understanding Influencer Tiers
Learn the distinction between macro and micro influencers and their significance in influencer marketing strategies. - Weighing the Cost
Explore the factors influencing the choice between macro and micro influencers, including budget considerations. - Micro Influencers’ Advantages
Discover the benefits of collaborating with micro influencers, including building meaningful relationships and meaningful engagement with followers. - Engagement Matters
Understand the importance of genuine engagement and its impact on influencer success. - Toolkit for Influencer Selection
Access valuable resources, including checklists, templates, and guidelines, to help you identify ideal influencer candidates and streamline the outreach process.
CLASS FIVE
- Compensation Methods
Learn about various ways to compensate influencers, including product trade and affiliate programs, minimizing cash payments. - FTC Guidelines
Understand the FTC’s role in regulating endorsements and the consequences for both influencers and companies for non-compliance. - Compliance in Influencer Campaigns
Discover the necessary rules and guidelines for FTC-compliant influencer endorsements, including the use of specific hashtags. - Addressing Gray Areas
Navigate gray areas in influencer compensation and gain insights into the best practices for proper disclosure. - Toolkit for Collaboration
Access valuable resources, including a sample contract for influencer partnerships, to ensure a legal framework for successful influencer campaigns.
BONUS
The Ultimate Influencer Marketing Toolkit
Streamline your process with our expertly crafted templates, including creative briefs, email guide, influencer profiling, and sample contracts. With these ready-to-go templates, you’ll be able to immediately create strategic long-term partnerships with influencers who truly resonate with your brand. Save time with this toolkit while ensuring your campaign’s ROI and staying compliant with industry standards.
— AND —
The Bullet-Proof 13 Week Email Series
In addition to all of the valuable tools, advice, research and personal consultation you’ll receive with The PR Advisor (what, you didn’t think we were going to leave you alone to figure out how to apply your lessons to your business when the course was done, did you? Scroll down to learn more about the Personal Consultation), you’ll also receive 13 weekly emails jam packed with additional information and more templates to bullet-proof your strategy and planning!
Industry expert Lilian M Raji, The PR Advisor, is here to guide you every step of the way. This course will teach you everything she’s learned securing product placement success for dozens of clients while saving you from the trials and tribulations she’s encountered.Â
Experience and Achievements
With an impressive track record, The PR Advisor has a proven ability to guide luxury brands to success. From re-introducing S.T. Dupont to the U.S. market to handling the press launch of WatchBox after securing $100 million in funding, her strategic counsel has consistently garnered widespread media attention for her clients. Her expertise extends to diverse industries, including luxury watches, fine jewelry, high-end fashion, luxury hotels, and more.
Insights from Luxury Retail
Drawing on her early career experience at Tourneau, the largest luxury watch retailer globally, The PR Advisor’s insights into consumer behavior and marketing strategies are invaluable. As a top sales producer for renowned brands like Dubey & Schaldenbrand, she witnessed firsthand the power of effective marketing campaigns in driving consumer preferences.
International Influence
The PR Advisor’s influence extends beyond the U.S. borders, having advised esteemed French luxury manufacturers and played a key role in introducing Quebec’s jewelry artists to the U.S. market. Her work with the Foundation for Gender Equality and UN Women demonstrates her commitment to social causes, further enriching her professional repertoire.
A Global Clientele
From small luxury businesses to global luxury brands, The PR Advisor has earned the trust of clients worldwide. Her agency’s client roster includes fine jewelry designers, luxury watch brands, high-end fashion houses, and luxury hotels, among other premium consumer goods and services providers.
Bonus 1
One-On-One with The PR Advisor
We want you to get the most out of your investment in this course! That’s why we’re giving you a 20-minute call with Lilian Raji, The PR Advisor herself, for her to answer any questions that come up for you as you take this course. A $250 value, all yours complimentary to ensure you’re not left hanging once you’ve finished your training.
Bonus 2
Beyond the Video Lessons: The Bullet-Proof Email Series
Beyond the rich knowledge you’ll gain from this course, you’ll also be enrolled in a 13-week email series designed to enrich your comprehension and implementation of the course’s lessons. Every email brings a treasure trove of practical wisdom, advanced tactics, and actionable insights. Delivered straight to your inbox, these emails come attached with indispensable resources, including bespoke templates, detailed guides, checklists, and more. Get ready to turn your newfound expertise into action, week by week, as we guide you through every step of mastering influencer marketing.
Bonus 3
The Ultimate Influencer Marketing Toolkit
The Influencer Marketing Toolkit provides a series of ready-to-use templates to save you valuable time and effort in setting up influencer campaigns. The toolkit guides you through defining clear goals and target audience profiles, ensuring your campaigns are laser-focused to resonate with your desired audience. From crafting engaging creative briefs to securing solid legal agreements, our toolkit will lead you to achieve maximum ROI while staying compliant with industry best practices. You will be able to launch campaigns quickly and efficiently.
Bonus 4
An Invitation to Join
The Private Society & Advisory Salon
Once you make your investment into this training, we’re with you for the long term. That’s why your enrollment makes you eligible to join The PR Advisor Private Society, a community of entrepreneurs and business professionals like yourself determined to excel in their field.
Through the Private Society, you will have access to the Advisory Salon, an exclusive monthly livestream gathering led by The PR Advisor herself, Lilian Raji, designed to foster a direct and personal connection between you and the community. You’ll be able to seek advice, gain insights, and discuss relevant topics in a structured and intimate setting. And as a member of the society, you will receive early access to updates, new courses and any additional content we add.Â
Bonus 5
Lifetime Access
Our promise is simple yet powerful: lifetime access to an ever-evolving wealth of knowledge. We frequently update the course with fresh, relevant content, ensuring you stay at the forefront of your field. This means your investment in knowledge doesn’t stop here—it keeps growing. Stay ahead of the curve by accessing cutting-edge insights, the latest techniques, and expert advice, all conveniently delivered to your fingertips on a regular basis.
Stay ahead, stay informed, and thrive. Join us and invest in a lifetime of learning and success. Your journey to continuous growth begins today.
Bonus 6
Preferential Pricing for Future Engagements
Your first purchase with The PR Advisor is the last for which you pay full price. All future purchases will now come with a 10% discount. Ready to get all three trainings now? You’ll receive an immediate 25% discount for this and the other two courses — AND – your 20 minute call with The PR Advisor will be upgraded to 90 minutes! That’s a $1,000 value! Complete the form to be emailed immediately your discount code.Â
We understand the value of flexibility when it comes to investing in your company’s future.
That’s why we’ve gone the extra mile to provide you with an array of payment options, ensuring that your journey towards success is as convenient as possible.
In addition to widely accepted credit cards like Visa, MasterCard, American Express, Discover and more, we offer you the opportunity to tailor your investment with payment options provided by PayPal Pay Later, Affirm and Afterpay.
Your company’s journey towards success is also our own. Let’s walk it together. Enroll in this course with us today.
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Products
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LilianRajiLLC The Customer Journey Template
$19.00
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Influencer Marketing Fraud: Weeding Out the Fakers, Liars and the Delusional
Original price was: $49.00.$24.99Current price is: $24.99.
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LilianRajiLLC Influencer Marketing Templates
$39.00
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