Image courtesy of Lionsgate Studios
The ring you see being worn in this poster for one of the highest grossing films of all time, Hunger Games: Catching Fire, belongs to jewelry artist Claudio Pino, as did every other ring worn by Stanley Tucci’s character throughout the blockbuster film. With this one coup The PR Advisor achieved for Claudio using product placement, he has since taken this platform we engineered as launchpad to becoming a global sensation. He’s been invited for solo and group exhibitions of his jewelry around the world, with his rings displayed in museums including the Carnegie Art Museum and the Forbes Galleries.Â
It’s been over a decade since Claudio achieved the mother of all publicity — getting his product seen by billions of people — yet he continues to have a backlog of customer demand for his one-of-a-kind creations.
We achieved this life-changing opportunity for him without his paying the studios a dime.Â
How would your business, your life, change if you got one of your products into a blockbuster film seen by billions of people around the world?
Do you want to know how to make this happen for yourself?
Â
We’ll let Claudio tell you how his business changed —
JCK:Â What kind of feedback have you received since your ring appeared on the Tucci poster?
CP:Â The outcomes are amazing! Since the posters of Caesar Flickerman went out, I received more than 100 emails. A few have been asking me for custom rings in the same spirit of the one selected for this character. Hunger Games is certainly a big hit, which implies so many real fans of this spectacular story by Suzanne Collins.
Small Business Owner
Gain exposure for your fashion lifestyle products on a limited budget.
Fashion & Accessories Brand
Showcase your lifestyle products in movies and get your products globally recognized.
Startup or Emerging Brand
Gain global recognition and establish a strong market presence.
E-commerce Business Owner
Leverage the prestige of movie product placement to increase site traffic.
Product Manager
Explore this unconventional marketing strategy to increase your brand visibility and product appeal.
Digital Marketing Specialist
Diversify your expertise by integrating non-traditional marketing channels like product placement into your recommendations.
PR Professional
Advise clients on creative ways to integrate products into the film and television industry to maximize brand exposure.
Brand Strategist
Incorporate product placement tactics into your brand development strategies to align with overall marketing goals.
A Product Placement Strategy that Costs You Nothing to Get Your Products on the Big Screen
You will learn to get your lifestyle products showcased in movies without spending a single penny on product placement fees. With this course, you will discover how to maximize your brand exposure without paying the millions of dollars standard for product integration into blockbuster films.
Become an Industry Insider
Through this course, you will gain access to behind-the-scenes knowledge and tactics to secure prime movie or tv placement, all without paying for the exposure. You’re learning from an expert who has executed this strategy dozens of times. This course will bring you to The PR Advisor’s level of expertise.Â
Learn Proven Techniques for Blockbuster Visibility
You will learn tried-and-tested methods that have propelled our clients to the big screen, allowing you to capture the attention of a massive audience and drive sales, all the while minimizing your financial investment for product placement.
Tailored Guidance to Mistake-Proof Your Strategy
You will discover strategies to ensure your product seamlessly fits into movie and television scripts. The key to getting product placement without payment lies in how well you can make the case to get decision makers to use your items. This course shows you how.Â
Comprehensive Training from an Industry Expert
You will get comprehensive training from The PR Advisor, an industry dynamo, covering everything from approaching decision makers to maximizing your exposure. This course will equip you with the essential skills to succeed in your product placement strategy development. And don’t forget — you’ll have a free session with The PR Advisor once you complete this course to solidify your knowledge of the curriculum.Â
Accelerate Your Brand Growth to Become a Household Name
Imagine it: how quickly will you go from being an unknown to a household name when your product appears in a global blockbuster movie? Fast-track your brand’s growth by tapping into the power of movie and TV product placement. With this course, you will be on your way to boosting awareness, credibility — and your bottom line.
Be Instantly Recognized by a Global Audience
You will learn how to leverage movie placements to reach a worldwide audience. Using our proven techniques, your name will be known on an international scale so you can expand your market reach.
Ongoing Support and Networking
We’re not done with you when the course ends! You will enjoy continuous support, networking opportunities, and access to The PR Advisor’s community of like-minded entrepreneurs and experts so you can foster collaborations and establish long-term success.
If you’ve ever dreamed of seeing your creations worn by characters in movies or TV shows, this course will show you how to make that dream a reality.
THE BEGINNING: Unlocking Product Placement Secrets
- The Impactful Art of Product Placement
Explore how a single product placement venture propelled Claudio Pino to international fame, flooding him with commissions and recognition. You’ll learn the concept and profound influence of product placement, and its transformative power for your success.
- Decoding Product Placement
Delve into the definition of product placement, an untraditional yet highly impactful strategy to get your fashion products seen by the largest audience possible. - Collaborating with Decision Makers: The X-Factor
Unveil the magical strategy of successful product placement sans a financial investment, revolving around collaboration with the right decision maker.
- Nurturing Successful Partnerships with Decision Makers
Learn how to present your brand’s products to decision makers, emphasizing their seamless alignment with specific characters.
THE MIDDLE: Identifying Perfect Placement Opportunities
- Analyzing Existing TV Shows and Movies
Learn how to draw parallels between the styles of characters in popular shows and films and your own collection so you can immediately spot potential synergies.
- Identifying Decision Makers Through Research
Discover how to locate decision maker’s names and contact information for any TV show or movie.
- Reaching Out to Decision Makers
Learn the art of reaching out to decision makers to explore product placement opportunities. Understand the importance of timing and the nuances of identifying active team members currently working on a production.
- Crafting Effective Contact Emails
Master the craft of creating persuasive and professional email messages tailored to decision makers. Gain insights into the process of reaching out to agents or direct contacts, complete with real-life examples to guide you.
THE FINALE:Â Navigating Pre-Production and Post-Placement
- Harnessing the Industry Pulse
Learn how to uncover insights from industry publications and master the skill of spotting product placement openings through movie greenlights and casting revelations. Recognize how to target TV shows on hiatus or movies in pre-production for prime opportunities to engage decision makers before final choices have been made.
- Safeguarding Your Collection
Learn what guarantees you can request to ensure your products are returned and in good condition. You’ll receive sample purchase orders you can use to tailor to your specific needs.
- Collaborative Synergy with Decision Makers
Discover how to cultivate a collaborative alliance with decision makers, heeding their directives and preferences while sidestepping common pitfalls to foster a mutually beneficial professional relationship.
- Celebrating Post-Placement Success
Wrap up with insider tips on building professional relationships with press who can amplify your product placement success so the world knows it was your collection featured on the characters.
Industry expert Lilian M Raji, The PR Advisor, is here to guide you every step of the way. This course will teach you everything she’s learned securing product placement success for dozens of clients while saving you from the trials and tribulations she’s encountered.Â
Experience and Achievements
With an impressive track record, The PR Advisor has a proven ability to guide luxury brands to success. From re-introducing S.T. Dupont to the U.S. market to handling the press launch of WatchBox after securing $100 million in funding, her strategic counsel has consistently garnered widespread media attention for her clients. Her expertise extends to diverse industries, including luxury watches, fine jewelry, high-end fashion, luxury hotels, and more.
Insights from Luxury Retail
Drawing on her early career experience at Tourneau, the largest luxury watch retailer globally, The PR Advisor’s insights into consumer behavior and marketing strategies are invaluable. As a top sales producer for renowned brands like Dubey & Schaldenbrand, she witnessed firsthand the power of effective marketing campaigns in driving consumer preferences.
International Influence
The PR Advisor’s influence extends beyond the U.S. borders, having advised esteemed French luxury manufacturers and played a key role in introducing Quebec’s jewelry artists to the U.S. market. Her work with the Foundation for Gender Equality and UN Women demonstrates her commitment to social causes, further enriching her professional repertoire.
A Global Clientele
From small luxury businesses to global luxury brands, The PR Advisor has earned the trust of clients worldwide. Her agency’s client roster includes fine jewelry designers, luxury watch brands, high-end fashion houses, and luxury hotels, among other premium consumer goods and services providers.
Bonus 1
One-On-One with The PR Advisor
We want you to get the most out of your investment in this course! That’s why we’re giving you a 20-minute call with Lilian Raji, The PR Advisor herself, for her to answer any questions that come up for you as you take this course. A $250 value, all yours complimentary to ensure you’re not left hanging once you’ve finished your training.
Bonus 2
The Deep Dive Beyond the Course
Completing the video course is only the beginning. In addition to the knowledge this course will empower within you, you will also receive weekly emails for 11 weeks designed to deepen your understanding and application of everything you’ll learn from this course. Each email is meticulously crafted to offer you practical insights, advanced strategies, and additional insider tips — delivered directly into your inbox and accompanied by invaluable templates, guides, checklists and more — to help you get ready for your close up.
Bonus 3
Sample Loan Agreement
Safeguard your products when you secure that lucrative product placement opportunity with our Sample Loan Agreement. This legal document spells out terms for which you’re providing products for the movie or television show to ensure your only investment in your new relationship is the time for which your products will be away from you during filming. This comes free with your training!
Bonus 4
Product Placement Opportunities Alert
This training course will show you exactly how The PR Advisor finds opportunities for her clients, including how to identify the decision makers. But we’re not going to leave you high and dry after you finish your training! For six months after you complete the course, you will be added to an exclusive email list that will alert you monthly of new movie and television show opportunities coming up, along with the name and details of the decision maker you should contact. This newsletter represents hours of work that we will save you, a value of $1,600 every month — yours as part of completing the training!
Bonus 5
An Invitation to Join
The Private Society & Advisory Salon
Once you make your investment into this training, we’re with you for the long term. That’s why your enrollment makes you eligible to join The PR Advisor Private Society, a community of entrepreneurs and business professionals like yourself determined to excel in their field.
Through the Private Society, you will have access to the Advisory Salon, an exclusive monthly livestream gathering led by The PR Advisor herself, Lilian Raji, designed to foster a direct and personal connection between you and the community. You’ll be able to seek advice, gain insights, and discuss relevant topics in a structured and intimate setting. And as a member of the society, you will receive early access to updates, new courses and any additional content we add.Â
Bonus 6
Lifetime Access
Our promise is simple yet powerful: lifetime access to an ever-evolving wealth of knowledge. We frequently update the course with fresh, relevant content, ensuring you stay at the forefront of your field. This means your investment in knowledge doesn’t stop here—it keeps growing. Stay ahead of the curve by accessing cutting-edge insights, the latest techniques, and expert advice, all conveniently delivered to your fingertips on a regular basis.
Stay ahead, stay informed, and thrive. Join us and invest in a lifetime of learning and success. Your journey to continuous growth begins today.
Bonus 7
Preferential Pricing for Future Engagements
Your first purchase with The PR Advisor is the last for which you pay full price. All future purchases will now come with a 10% discount. Ready to get all three trainings now? You’ll receive an immediate 25% discount for this and the other two courses — AND – your 20 minute call with The PR Advisor will be upgraded to 90 minutes! That’s a $1,000 value! Complete the form to be emailed immediately your discount code.Â
We understand the value of flexibility when it comes to investing in your company’s future.
That’s why we’ve gone the extra mile to provide you with an array of payment options, ensuring that your journey towards product placement success is as convenient as possible.
In addition to widely accepted credit cards like Visa, MasterCard, American Express, Discover and more, we offer you the opportunity to tailor your investment with payment options provided by PayPal Pay Later, Affirm and Afterpay.
Your company’s journey towards success is also our own. Let’s walk it together. Enroll in this course with us today.
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