Image courtesy of Lionsgate Studios
The ring you see being worn in this poster for one of the highest grossing films of all time, Hunger Games: Catching Fire, belongs to jewelry artist Claudio Pino, as did every other ring worn by Stanley Tucci’s character throughout the blockbuster film. With this one strategic placement I engineered for Claudio, he transformed from an unknown artist into a global sensation with a permanent backlog of demand for his creations.
The results? Museum exhibitions at Carnegie Art Museum and Forbes Galleries. International recognition. A business that changed overnight.
Here’s what makes this even more remarkable: We achieved this billion-viewer exposure without Claudio paying the studios a single penny.
While major brands pay $1-5 million for blockbuster movie product placements, I’m about to teach you the insider strategy that gets your products featured for free using the exact method I’ve used dozens of times to secure high-profile placements for my clients.
“Product Placement Mastery” reveals the behind-the-scenes secrets that Hollywood insiders don’t want you to know. You’ll learn to identify decision makers, craft irresistible proposals, and secure placements that generate more brand awareness than any advertising campaign could ever deliver.
The question isn’t whether this works – it’s whether you’re ready to see your products worn by major characters in front of billions of viewers worldwide.
We’ll let Claudio tell you how his business changed —
JCK: What kind of feedback have you received since your ring appeared on the Tucci poster?
CP: The outcomes are amazing! Since the posters of Caesar Flickerman went out, I received more than 100 emails. A few have been asking me for custom rings in the same spirit of the one selected for this character. Hunger Games is certainly a big hit, which implies so many real fans of this spectacular story by Suzanne Collins.
The Bonuses You Get When You Register:
🎯 Bonus 1: Personal Strategy Session with Lilian Raji Get 20 minutes of 1:1 time with the strategist who secured the Hunger Games placement and dozens of other Hollywood successes. Get personalized guidance on your product placement strategy and specific placement opportunities. ($300 value)
📧 Bonus 2: 11-Week Hollywood Insider Email Series Receive weekly insider intelligence, advanced placement strategies, and exclusive industry updates delivered straight to your inbox. Includes professional templates, decision maker contact protocols, and real-world case studies from successful placements. ($550 value)
📋 Bonus 3: Professional Loan Agreement Templates Access the same legal documentation I use to protect products during filming. These professionally crafted agreements ensure your products are returned safely while maintaining industry-standard professional relationships. ($250 value)
🏆 Bonus 4: Private Society Membership Join The PR Advisor Inner Circle, an exclusive community of ambitious entrepreneurs mastering luxury brand strategies. Includes access to monthly Advisory Salon livestreams where you can get real-time guidance from Lilian and connect with other growth-focused business owners. ($200/month value – yours free)
Total Value: $1,300+ | Your Investment: $0
Small Business Owner
Gain exposure for your fashion lifestyle products on a limited budget.
Fashion & Accessories Brand
Showcase your lifestyle products in movies and get your products globally recognized.
Startup or Emerging Brand
Gain global recognition and establish a strong market presence.
E-commerce Business Owner
Leverage the prestige of movie product placement to increase site traffic.
Product Manager
Explore this unconventional marketing strategy to increase your brand visibility and product appeal.
Digital Marketing Specialist
Diversify your expertise by integrating non-traditional marketing channels like product placement into your recommendations.
PR Professional
Advise clients on creative ways to integrate products into the film and television industry to maximize brand exposure.
Brand Strategist
Incorporate product placement tactics into your brand development strategies to align with overall marketing goals.
ARE YOU’RE READY TO:
Stop Paying for Expensive Advertising That Gets Ignored
Learn the insider strategy that gets your products billion-viewer exposure without spending a penny on placement fees.
Transform Your Fashion/Lifestyle Brand Overnight
Master the same techniques that turned unknown designers into globally recognized names through strategic movie placements.
Compete with Major Brands on Hollywood’s Biggest Stage
Access the decision makers and insider knowledge that levels the playing field against brands with million-dollar marketing budgets.
Turn Your Products into Cultural Icons
Get your fashion and lifestyle products featured in blockbuster films that create lasting cultural impact and recognition.
Build Global Brand Recognition Without Global Marketing Budgets
Learn to secure international exposure through strategic entertainment industry partnerships that cost nothing but deliver everything.
Access Hollywood’s Hidden Network of Decision Makers
Discover who really controls product placement decisions and how to reach them before your competitors even know they exist.
Create Demand That Lasts for Years
Build the kind of cultural placement that generates ongoing customer interest and media attention long after the film’s release.
Execute Like a Hollywood Insider
Learn the professional protocols, industry language, and relationship-building strategies that separate successful placements from amateur attempts.
STOP DREAMING ABOUT HOLLYWOOD EXPOSURE – GET FREE ACCESS
Stop paying millions for advertising that gets skipped. Master the insider strategy that gets your products billion-viewer exposure in blockbuster films – for free.
THE BEGINNING: Unlocking Product Placement Secrets
- The Impactful Art of Product Placement
Explore how a single product placement venture propelled Claudio Pino to international fame, flooding him with commissions and recognition. You’ll learn the concept and profound influence of product placement, and its transformative power for your success.
- Decoding Product Placement
Delve into the definition of product placement, an untraditional yet highly impactful strategy to get your fashion products seen by the largest audience possible. - Collaborating with Decision Makers: The X-Factor
Unveil the magical strategy of successful product placement sans a financial investment, revolving around collaboration with the right decision maker.
- Nurturing Successful Partnerships with Decision Makers
Learn how to present your brand’s products to decision makers, emphasizing their seamless alignment with specific characters.
THE MIDDLE: Identifying Perfect Placement Opportunities
- Analyzing Existing TV Shows and Movies
Learn how to draw parallels between the styles of characters in popular shows and films and your own collection so you can immediately spot potential synergies.
- Identifying Decision Makers Through Research
Discover how to locate decision maker’s names and contact information for any TV show or movie.
- Reaching Out to Decision Makers
Learn the art of reaching out to decision makers to explore product placement opportunities. Understand the importance of timing and the nuances of identifying active team members currently working on a production.
- Crafting Effective Contact Emails
Master the craft of creating persuasive and professional email messages tailored to decision makers. Gain insights into the process of reaching out to agents or direct contacts, complete with real-life examples to guide you.
THE FINALE: Navigating Pre-Production and Post-Placement
- Harnessing the Industry Pulse
Learn how to uncover insights from industry publications and master the skill of spotting product placement openings through movie greenlights and casting revelations. Recognize how to target TV shows on hiatus or movies in pre-production for prime opportunities to engage decision makers before final choices have been made.
- Safeguarding Your Collection
Learn what guarantees you can request to ensure your products are returned and in good condition. You’ll receive sample purchase orders you can use to tailor to your specific needs.
- Collaborative Synergy with Decision Makers
Discover how to cultivate a collaborative alliance with decision makers, heeding their directives and preferences while sidestepping common pitfalls to foster a mutually beneficial professional relationship.
- Celebrating Post-Placement Success
Wrap up with insider tips on building professional relationships with press who can amplify your product placement success so the world knows it was your collection featured on the characters.
Your All-Access Pass to
The PR Advisor Ecosystem
Because learning is just the beginning – implementation is where transformation happens
When you enroll in this free course, you’re not just getting education – you’re gaining entry into an exclusive community of ambitious entrepreneurs who understand that customer relationships are the foundation of sustainable business growth.
Bonus 1
🎯 BONUS 1: Private Strategy Session with Lilian Raji
20 minutes of personalized guidance from a luxury brand strategist
Skip the guesswork and get direct answers to your biggest customer journey challenges. Whether you’re struggling with a specific touchpoint, need help defining your customer personas, or want guidance on implementing what you’ve learned – this is your opportunity to tap into 20+ years of luxury brand expertise.
Comparable 1:1 consultation value: $300
Bonus 2
Bonus 2 📧 BONUS 2: The 11-Week Hollywood Insider Series
Advanced placement intelligence delivered weekly to your inbox
Your Hollywood education accelerates after the course. You’ll receive strategic emails featuring:
- Advanced decision maker research techniques used by professional placement agencies
- Real-world case studies from successful placements across major studios
- Exclusive industry timing strategies and pre-production intelligence
- Behind-the-scenes insights from my decades of entertainment industry relationships
- Week-by-week action plans that turn placement opportunities into confirmed deals
- Industry publication updates and casting intelligence
- Crisis management strategies for protecting your brand during production changes
Premium insider series value: $550
Bonus 3
Bonus 3 📋 BONUS 3: Professional Loan Agreement Templates
Industry-standard legal protection for your products
Get the same sophisticated documentation that protects products during major film productions:
- Comprehensive Product Loan Agreement Templates
- Insurance and Liability Protection Clauses
- Return Condition Specifications
- Timeline and Production Schedule Agreements
- Industry-Standard Terms and Conditions
- Professional Communication Templates
- Emergency Contact and Recovery Protocols
No more amateur agreements – these battle-tested documents ensure your products are protected with Hollywood professional standards.
Professional legal template value: $250
Bonus 4
🏆 BONUS 4: The PR Advisor Private Society Membership
Your invitation to an exclusive entrepreneurial community
Join a curated group of growth-minded business owners who are serious about building customer-centric brands:
- Monthly Advisory Salon Livestreams – Get real-time guidance from Lilian and submit your specific questions
- Peer Learning Network – Connect with like-minded entrepreneurs facing similar challenges
- Exclusive Resource Library – Access additional training materials and industry insights
- Community Success Stories – Learn from other members’ wins and lessons learned
- Priority Access – First notification of new courses, programs, and opportunities
Ongoing community membership value: $200/month – yours permanently
Your Complete Investment Breakdown:
Product Placement Master Course: Comprehensive 3-class insider training
Personal Strategy Session: 20 minutes with Lilian Raji
11-Week Hollywood Insider Series: Advanced weekly strategies and industry intelligence
Professional Legal Templates: Industry-standard product protection agreements
Private Society Access: Ongoing community and monthly guidance
Total Value: $1,300+ | Your Investment: $0
The only thing we ask in return? Apply what you learn and share your success story with the community.
Is this really free or are you going to try to upsell me to other paid courses?
Yes, completely free and absolutely no catch or upsells! I was paid already to create this course for an organization. One of the best marketing strategies in this age of social media is repurposing content. My ulterior motive is that I want to build a community of business owners who can both learn from me and share their insights with the PR Advisor community. The only “cost” is your commitment to implementing what you learn.
What is product placement, and why should I care about it?
Product placement is when your products are featured naturally within movies or TV shows as part of the storyline. Here’s why it’s powerful: while consumers skip ads and ignore commercials, they can’t avoid seeing your product when it’s worn by their favorite character in a blockbuster film. It’s the ultimate endorsement that reaches billions of viewers worldwide.
How can I get product placements without paying the millions that major brands spend?
This is exactly what this course teaches – the insider strategy that bypasses the expensive studio system. While major brands pay $1-5 million for guaranteed placements, I show you how to connect directly with decision makers who need your products to do their jobs. When you become their solution, they welcome your products for free.
Is this course suitable for businesses of all sizes and industries?
This course is specifically designed for fashion and lifestyle brands – clothing, accessories, jewelry, watches, handbags, shoes, and similar products that can be worn by characters. If your products can’t be worn or carried by actors, this particular strategy won’t work for your business.
Do I need entertainment industry connections to succeed with this?
Not at all – I’m teaching you how to build those connections from scratch. This course reveals the exact research methods, contact strategies, and relationship-building techniques that turn complete outsiders into trusted industry partners. You’re getting the same insider access that took me years to develop.
How long does it typically take to complete the course and see results for my brand?
The course is a concise 40 minutes. But don’t let this timeline fool you. You’re going to finish the course feeling confident in what steps you should take first, second and third! As for when your products may appear in a movie or TV show, that is entirely up to how well you follow the detailed instructions shared within this course and what opportunities you are able to find and successfully pursue. Once you’re in, however, movies can take upwards of a year between post production and release date. The course will give you more detail on this, as well as the complicated ways television shows work.
How quickly can I expect to see my products in a major production?
Timeline varies based on your implementation and available opportunities, but here’s the reality: movies typically take 12-18 months from production to release, while TV shows can move faster. The key is getting positioned early in the production process when decision makers are still making choices about character styling.
Will this teach me to approach big studios directly?
Absolutely not – that’s the expensive route that requires millions in fees. This course teaches you to identify and approach the specific decision makers who control character styling choices. These are the people who need your products to do their jobs effectively, which is why they’re willing to work with you for free.
Can I get personalized guidance for my specific products and goals?
Yes! Every registration includes a 20-minute strategy session with me personally, plus ongoing access to The PR Advisor Inner Circle community. This isn’t just education – it’s strategic support as you build your entertainment industry relationships.
What if I apply these strategies and don’t get placements?
Here’s the truth: these are the same strategies that secured the Hunger Games placement and dozens of other successful campaigns. If you follow the system consistently, you will create opportunities. Plus, you get lifetime access to all materials and future updates, ensuring you have ongoing support as the industry evolves.