• Home Banner
Lilian M Raji, The PR Advisor

Ready to think and execute like a luxury brand strategist?

Choose your area of focus below and begin your transformation today.

Megaphone Megaphone

Questions about which resource is right for your business?

Every free in-depth course includes a complimentary 20-minute strategy session with me personally. Plus, when you register for any course, you’ll automatically join The PR Advisor Private Society – an exclusive community of growth-focused entrepreneurs with monthly guidance sessions and ongoing strategic support.

Start your luxury brand education today – completely free.

Megaphone Megaphone

Learn for Free: Luxury Brand Strategies Made Accessible

The same high level marketing strategies I’ve used to generate serious client ROI is now available to emerging brands at no cost.

For over two decades, I’ve developed sophisticated marketing and communications strategies for the world’s leading luxury brands. From securing billion-viewer product placements to generating millions in investment rounds, these proven methodologies have transformed businesses across industries.

Now, I’m making this expertise freely available to ambitious entrepreneurs and emerging brands ready to compete at the highest level.

Whether you’re looking to master influencer marketing, secure media coverage, or build authentic luxury brand positioning, you’ll find comprehensive training and professional-grade resources designed to accelerate your growth. Each course, template, and guide represents years of real-world testing with my global clients: not theoretical advice; battle-tested strategies delivering measurable results.

What makes this education unique: While most free content offers surface-level tactics, you’re getting the sophisticated backend processes, industry insider knowledge, and strategic frameworks that separate amateur efforts from professional campaigns. This is the same caliber of training that agencies have paid me $50,000+ to develop and execute. 

Your investment:

Zero.

My commitment to you:

Nothing held back.

I believe exceptional entrepreneurs deserve access to exceptional strategies, regardless of budget. These resources represent my investment in the next generation of luxury brand leaders who will reshape their industries through strategic excellence.

Megaphone Megaphone

Explore The Advisory Salon for even deeper strategic insights, including industry analysis, campaign measurement frameworks, marketing trend breakdowns, and the complete archive of my “Dear Lilian: The PR Advisor” column from National Jeweler Magazine, along with my latest  guest writing for leading industry publications.

Megaphone Megaphone

JUMP TO FREE COURSES

Megaphone Megaphone

Unlock the Secrets to Succesfully Building Relationshis with Journalists

Luxury Website Design golden pillars

The Golden Pillars of Luxury Website Design: A Workbook

In luxury sales, every detail matters.

And in luxury website design for ecommerce, your site must become an immersive experience embodying your brand’s very essence, going beyond being only a digital storefront. Save that for companies whose customers aren’t looking for the very best.

Learn for free using this workbook what it takes to create a website that will seduce open pocketbooks. 

Megaphone Megaphone GET THE WORKBOOK FREE
Learn for Free the 4 Faces of Luxury

THE FOUR FACES OF THE LUXURY CUSTOMER

To attract high paying clients, you must first understand the luxury customer. The luxury customer is a fickle person. She wants what she wants and she will always find the money to pay for it. Her fickleness, however, is a consequence of her multiple personalities.

Knowing these four personalities of the luxury customer is essential in developing a luxury brand, as selling to each one requires a different strategy. Learn for free exactly how to attract every face. 

Megaphone Megaphone GET THE GUIDE FREE
Instagram Decoded - Instagram Growth Strategy

Instagram Decoded: Your Essential Audit and Strategy Guide

Stop guessing what works on Instagram. Start getting real results. Your Instagram account has potential you’re not tapping into. Whether you’re struggling with engagement, confused about content strategy, or simply not seeing the growth you want, this comprehensive audit guide will show you exactly what to fix.

Megaphone Megaphone GET THE FREE GUIDE
Spotting Fake Influencers

Influencer Marketing Fraud: Weeding Out the Fakers, Liars and the Delusional

My comprehensive ebook reveals the same 13-point vetting system I use to protect Fortune 500 clients from costly influencer scams. While your competitors throw money at fraudsters with fake followers and bought engagement, you’ll master the professional-grade detection techniques that separate legitimate campaigns from expensive disasters.

Megaphone Megaphone GET THE BOOK FREE
Megaphone Megaphone

Continuously Growing Resource Library

What’s constantly being added: I regularly contribute new workbooks, exclusive video content from webinars I present to industry organizations, behind-the-scenes case studies, and advanced strategy guides. This page will never be a static collection. My goal is to make it a living library that grows more valuable over time as I continue sharing the latest insights from my work with luxury brands worldwide. Your free access today becomes more valuable every month as the resource library expands and your strategic knowledge compounds.

Megaphone Megaphone

Value in Signing Up for Updates

When you sign up, you’ll automatically receive notifications about new additions to the library, plus exclusive invitations to my live Advisory Salon sessions, where you can ask questions, get real-time guidance, and connect with other ambitious entrepreneurs implementing these strategies.

Megaphone Megaphone

Working With Journalists Cover

Unlock the Secrets to Succesfully Building Relationships with Journalists

Are you ready to secure impactful media coverage and build lasting relationships with journalists? In this free webinar, PR expert Lilian Raji breaks down Public Relations: 10 Commandments for Getting Press —your ultimate guide to mastering DIY PR strategies. Whether you’re a small business owner, consultant, or entrepreneur, this video is packed with actionable tips to elevate your PR game.

What You’ll Learn For Free:

✅ How to craft compelling pitches journalists won’t ignore

✅ The secret to turning breaking news into opportunities for your brand (newsjacking)

✅ Strategies to build relationships with journalists that open doors to top-tier publications like The Wall Street Journal and Forbes

✅ How to position yourself as a trusted expert in your field

✅ Techniques to stay persistent and maximize your chances of success.

LEARN FOR FREE
The Customer Journey

Connect. Convert. Cash In.

Learn for free how to master the art of customer connection. Transform every interaction into a lasting relationship.

Here’s the reality: customers are bombarded with countless options. They don’t care about your product; they care about solutions to their problems. Are you struggling to connect with your audience effectively? Do you find it challenging to understand your customers’ needs and preferences? Are your marketing efforts falling flat? It’s time to address these issues head-on.

If customers seem elusive, and engagement feels like a distant dream, then “The Customer Journey: Using Public Relations to Help Customers Find You” course is your solution.

LEARN FOR FREE
Product Placement for television shows and movies

Transform Scenes into Sales: Master the Art of Product Placement

Imagine your product capturing the spotlight in a hit movie or TV show, where millions see and remember it. And imagine not having to pay a dime to the Hollywood studios to make this reel dream into a real success!

“Are You Ready for Your Close Up? Getting Your Brand Into the Public Eye” is your blueprint to learn for free how to turn this vision into reality.  Leveraging years of industry experience and success stories like Claudio Pino’s journey in “The Hunger Games: Catching Fire,” you will learn how to make product placement work for you – without paying for the opportunity.

LEARN FOR FREE
Harnessing the Power of Social Media Influencers to use influencer marketing

Influence with Impact.
Influence More. Grow Faster. 

Can you imagine a world where your brand isn’t just another name in the crowd but a topic of conversation?

If you’d like to go beyond imagining to actually experiencing this reality, then taking this course to learn for free, “Harnessing the Power of Social Media Influencers,” will begin your journey.  You will learn budget-friendly compensation techniques, navigating legal and ethical compliance, and safeguarding your budget by learning how to avoid influence fraud.

Join the ranks of millions of brands who have successfully amplified their reach and transformed their digital presence using effective influencer marketing.

LEARN FOR FREE