The Customer Journey: Using Public Relations to Help Customers Find You

Unlock the power of PR to guide customers right to your doorstep with our comprehensive Customer Journey course. In this dynamic five-class series, you’ll embark on a transformative journey to discover how to boost customer engagement as you connect with your target audience, craft compelling narratives, and secure top-tier press coverage. By delving into the intricacies of customer personas, understanding your company’s unique voice, and mastering the art of press relations, you’ll be equipped with the tools needed to make your brand stand out in a crowded marketplace.

Led by industry expert Lilian Raji, President of The Lilian Raji Agency and Founder of The PR Advisor, you’ll gain insights that will help you connect with your customers on a profound level through real-world case studies and practical exercises to ensure you complete the course with a clear roadmap on harnessing the power of PR to boost customer engagement with your company. Whether you’re a seasoned entrepreneur or just starting your journey, this course teaches you how to capture your audience, drive engagement, and achieve the success your business deserves.

WHAT YOU’LL GET

• – A comprehensive training program to help you define your messaging in a way that draws the attention of press while increasing customer engagement with your brand
• – A 20-minute one-on-one with The PR Advisor herself to ask any and everything about your marketing strategy (a $250 value)
• – The Customer Journey Templates, a highly effective template set that will help you make the right decisions for the future of your company
• – To build further on your lessons, a 10-week newsletter email series that reinforces what you’ve learned through the course with bonus templates (a $99 value)
• – A personal invitation to join The Private Society, our exclusive network of business leaders focused on their company growth
• – Invitations to the monthly Advisory Salon live broadcast, where you’ll be able to interact directly with the PR Advisor and ask questions
• – Lifetime access to the course and any additional updates we make
• – Preferential pricing for all future courses and products from The PR Advisor

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