For nearly two decades, Lilian M Raji has been a driving force in the world of luxury brand strategy and public relations.

A Global Luxury Expert and Brand Architect

For over two decades, I’ve served as strategic communications advisor to some of the world’s leading luxury brands as President of  The Lilian Raji Agency, a strategic communications firm with a global team of senior level talent able to help clients navigate various markets.

My work includes a celebrated partnership with the Quebec Government Delegation, advancing Quebecois fine jewelry artists in the American market and securing a pivotal opportunity for Quebecois artist Claudio Pino with the blockbuster film “Hunger Games: Catching Fire.”
I led the press strategy for Govberg Jewelers rebrand into global pre-owned luxury watch platform WatchBox, which catalyzed a $100 million investment into the venture.

And I’ve helmed campaigns for S.T. Dupont, the French Trade Commission, InterContinental Hotels Group, Mathon Paris, the Italian Trade Commission, Prestige Promenade, Aaron Faber Gallery and many, many more, cementing my reputation for getting brand stories heard by the widest, most qualified audience possible with highly strategic stakeholder and customer acquisition strategy.

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I am renowned for my hands-on execution, expertise and personal touch in transforming brand narratives into market leadership. Whether leading a multinational campaign, leveraging celebrity endorsements, or initiating high-profile media events, my expertise is in navigating the intricate nuances of high-end markets to deliver customer acquisition strategies for companies catering to consumers who don’t mind paying a little bit more for a premium product.

“Dear Lilian: The PR Advisor,” my advice column for National Jeweler Magazine, and the catalyst for this platform, now enters its tenth year. I am also a Forbes contributor to The CMO Network with my column, “The Pursuit of Luxury,” where I explore marketing and communications strategies of luxury brands in meeting the luxury consumers passionate pursuit of luxury.

This column has taken me behind the scenes of some of the most successful companies in the world as I interview CMOs and brand leaders and get their insights for my articles. As I learn from them through these interviews, I’m also able to refine my own expertise in guiding your business forward.

When we decided to make an entrance into the US market, The Lilian Raji Agency was recommended to us first by the French Trade Commission.  Lilian and her team were invaluable in helping us understand the US customer while advising us on the best tactics to make our presence known.  With Lilian’s help, we were named a finalist in National Jeweler’s Colored Stones Award while also being a contender for Best New Jewelry during the Couture Show.  We’ve been featured in publications  from Robb Report to  The New York Times, and have  valued our relationship with The Lilian Raji Agency.


Experience and Achievements

With an impressive two decade track record, Lilian Raji, The PR Advisor, guides luxury brands to success. From re-introducing S.T. Dupont to the U.S. market to handling the press launch of WatchBox after securing $100 million in funding, her strategic counsel has consistently gained widespread media attention for her clients, whether they were in luxury watches, fine jewelry, high-end fashion, luxury hotels, or more.

Insights from Luxury Retail

Drawing on her early career experience at Tourneau, now known as Bucherer, the largest luxury watch retailer globally, The PR Advisor’s insights into consumer behavior and marketing strategies are based on hands on experience working with luxury consumers. Her agency was founded after being a top sales producer at the legendary retailer, taking with her the knowledge she gained witnessing firsthand the power of effective marketing campaigns in driving consumer preferences.

International Influence

The PR Advisor’s influence extends beyond the U.S. borders, advising esteemed French luxury manufacturers and  introducing Quebec’s jewelry artists to the U.S. market. Her work with the Venture Mentoring Team, the Foundation for Gender Equality and UN Women is how she gives back to social causes.

A Global Clientele

From small luxury businesses to global luxury brands, The PR Advisor has earned the trust of clients worldwide. Her agency’s client roster includes fine jewelry designers, luxury watch brands, high-end fashion houses, and luxury hotels, among other premium consumer goods and services providers.

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Lilian’s expertise and extensive knowledge of PR and marketing was invaluable in helping us determine how to proceed when Tournaire first entered the U.S.  She openly shares her vast network of relationships to help us advance our business, connecting us with the right people at the right time. She’s very passionate, results-driven, and unafraid to tell you if she feels there’s a better, more cost effective way to do things. Her strict attention to detail and determination to get things done right the first time are strong assets that  helped us see a substantial return on investment in our work together. Having worked with her several times over the years, Lilian and her team have consistently done an exceptional job with us and the other companies we’ve referred to her. 


Emphasis on Personalization

My approach revolves around understanding your unique essence and target audience, ensuring my consulting advice aligns seamlessly with your identity and goals. This personalized strategy helps you forge a deeper connection with your customers, as I show you how to inspire loyalty and push your customers to tell their friends about you.

Embrace Your Brand’s Potential

Tap into my vast experience, industry insights, and global network to unlock your brand’s full potential. Whether you’re an emerging luxury business or an established global brand, my guidance will help you meet the expectations you have of yourself for your company.

The Lilian Raji Agency has proven to be a great asset in our US marketing strategy.  Within a very short timeline, The Lilian Raji Agency pulled together a media dinner during New York City Fashion Week attended by editors of Esquire, Worth, GQ, Forbes, International Herald Tribune, Elite Traveler, Robb Report and several others. The Agency was then able to coordinate a reciprocal event the same week in Los Angeles that culminated in our presence at the Emmy Awards.  Lilian proved to be entirely vested in our success, and her team worked as if ST Dupont was their own company.

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