For nearly two decades, Lilian M Raji has been a driving force in the world of luxury brand strategy and public relations.

A Global Luxury Expert and Brand Architect

For nearly two decades, The PR Advisor Lilian M Raji has been a driving force in the world of luxury brand strategy and public relations. As the founder and visionary behind The Lilian Raji Agency, she has provided unparalleled counsel to some of the industry’s most prestigious names, delivering outstanding results and securing coveted press coverage for her clients. With a wealth of experience and a deep understanding of the luxury market, Lilian offers a range of consulting services that will guide you into make your aspirations a reality.

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When we decided to make an entrance into the US market, The Lilian Raji Agency was recommended to us first by the French Trade Commission.  Lilian and her team were invaluable in helping us understand the US customer while advising us on the best tactics to make our presence known.  With Lilian’s help, we were named a finalist in National Jeweler’s Colored Stones Award while also being a contender for Best New Jewelry during the Couture Show.  We’ve been featured in publications  from Robb Report to  The New York Times, and have  valued our relationship with The Lilian Raji Agency.


Experience and Achievements

With an impressive track record, The PR Advisor has a proven ability to guide luxury brands to success. From re-introducing S.T. Dupont to the U.S. market to handling the press launch of WatchBox after securing $100 million in funding, her strategic counsel has consistently garnered widespread media attention for her clients. Her expertise extends to diverse industries, including luxury watches, fine jewelry, high-end fashion, luxury hotels, and more.

Insights from Luxury Retail

Drawing on her early career experience at Tourneau, the largest luxury watch retailer globally, The PR Advisor’s insights into consumer behavior and marketing strategies are invaluable. As a top sales producer for renowned brands like Dubey & Schaldenbrand, she witnessed firsthand the power of effective marketing campaigns in driving consumer preferences.

International Influence

The PR Advisor’s influence extends beyond the U.S. borders, having advised esteemed French luxury manufacturers and played a key role in introducing Quebec’s jewelry artists to the U.S. market. Her work with the Foundation for Gender Equality and UN Women demonstrates her commitment to social causes, further enriching her professional repertoire.

A Global Clientele

From small luxury businesses to global luxury brands, The PR Advisor has earned the trust of clients worldwide. Her agency’s client roster includes fine jewelry designers, luxury watch brands, high-end fashion houses, and luxury hotels, among other premium consumer goods and services providers.

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Lilian’s expertise and extensive knowledge of PR and marketing was invaluable in helping us determine how to proceed when Tournaire first entered the U.S.  She openly shares her vast network of relationships to help us advance our business, connecting us with the right people at the right time. She’s very passionate, results-driven, and unafraid to tell you if she feels there’s a better, more cost effective way to do things. Her strict attention to detail and determination to get things done right the first time are strong assets that  helped us see a substantial return on investment in our work together. Having worked with her several times over the years, Lilian and her team have consistently done an exceptional job with us and the other companies we’ve referred to her. 


Emphasis on Personalization

The PR Advisor’s approach revolves around understanding each brand’s unique essence and target audience, ensuring that her consulting services align seamlessly with their identity and goals. This personalized strategy helps clients forge a deeper connection with their customers, inspiring loyalty and brand advocacy.

Embrace Your Brand’s Potential

Tap into The PR Advisor’s vast experience, industry insights, and global network to unlock your brand’s full potential. Whether you’re an emerging luxury business or an established global brand, Lilian’s guidance will help you stand out in a competitive market and captivate discerning luxury consumers.

The Lilian Raji Agency has proven to be a great asset in our US marketing strategy.  Within a very short timeline, The Lilian Raji Agency pulled together a media dinner during New York City Fashion Week attended by editors of Esquire, Worth, GQ, Forbes, International Herald Tribune, Elite Traveler, Robb Report and several others. The Agency was then able to coordinate a reciprocal event the same week in Los Angeles that culminated in our presence at the Emmy Awards.  Lilian proved to be entirely vested in our success, and her team worked as if ST Dupont was their own company.

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