customer satisfaction

The Customer Journey: Using Public Relations to Help Customers Find You

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Welcome to
“The Customer Journey: Using Public Relations to Help Customers Find You.”

In today’s fast-paced and digitally connected world, mastering the art of engaging with your customers through the customer journey is essential for the success of your business. This comprehensive video course is your roadmap to creating unforgettable customer experiences, forging emotional connections, and leveraging the power of public relations to attract and retain customers.


Class I: Unlock the Power of the Customer Journey: Boost Your Business with Expert Insights

Understanding the unique value proposition within the customer journey

In this foundational class, you’ll delve into what the customer journey truly means. You’ll explore the stages of the buying process, discover why documenting the entire customer experience is crucial, and learn how your customers first discover your brand. By the end, you’ll see the value of understanding and controlling this journey to transform your marketing strategies.


Class II: Mapping Out Your Customers’ Journey

The role of the brand experience within the customer journey

Building on your understanding of the customer journey, you’ll learn how to tailor it to different customer personas. Analyzing touchpoints, controlling avenues like your website and social media, and ensuring positive interactions will be your focus. This class also touches on understanding customer actions and emotions throughout the journey and addressing their questions and concerns.


Class III: Crafting a Compelling Brand Story

Creating the customer journey map

Uncover the importance of emotional connections as we dive into your company’s story and foundations. You’ll learn to connect your brand narrative to evoke emotional responses in customers, using customer feedback and surveys to gather invaluable data. Discover what makes your company unique and how to attract and retain customers through emotional bonds.


Class IV: Creating Powerful Customer Personas

Giving a voice to your company as part of the customer journey experience

Your company’s voice plays a significant role in customer engagement. Learn to create a consistent brand voice that resonates with your audience and reflects your company’s values. Dive into the world of customer personas, exploring their impact on your business. Understand why focusing on multiple customer types is crucial and how to define these personas based on their values and preferences.


Class V: Putting It All Together: A Case Study on Mastering Press Coverage

Using press as part of the customer journey strategy

In our final class, we’ll uncover the art of working with mainstream media outlets. Explore how customer personas can be leveraged in media pitches and how to use surveys and internet searches to your advantage. Building relationships with journalists is key — you’ll discover how to engage with them effectively to secure press coverage for your brand.


By the end of this course, you’ll have a deep understanding of the customer journey as well as tools and strategies to build meaningful relationships with your customers.

Ready to get started? Enroll now to begin your exploration of “The Customer Journey.”


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This course comes with the complete The Customer Journey Template, a $19 value.



Template 1: Mapping the Customer Journey

  • Uncover the full spectrum of your customers’ experiences with your brand.
  • Nurture customer satisfaction and loyalty by understanding their journey holistically.
  • Optimize each touchpoint for seamless interactions and delightful experiences.

Template 2: Understanding Your Customer’s Experience

  • Dive into the minds of your customers and uncover their desires and emotions.
  • Craft personalized messages that resonate with their aspirations.
  • Create a lasting impact by addressing their pain points and building genuine connections.

Template 3: Your Company’s Origins In The Customer Journey

  • Share the captivating story behind your brand’s inception and purpose.
  • Forge emotional connections with customers through a compelling origin narrative.
  • Showcase the values that define your brand, fostering loyalty and advocacy.

Template 4: The Customer Persona

  • Meet the diverse personalities of your ideal customers.
  • Craft tailored marketing strategies to connect with each persona.
  • Strengthen customer relationships through personalized and engaging experiences.

BONUS Template 5: Preparing for Media Relations

  • Elevate your brand’s visibility with strategic media outreach.
  • Craft persuasive media pitches that capture journalists’ attention.
  • Build valuable relationships with press and bloggers to amplify your brand’s voice.