NATIONAL JEWELER: Profiling Alexis Bittar ~ Street Merchant Turned Global Giant
Explore Alexis Bittar’s journey from a SoHo street vendor to a renowned global jewelry designer, and how he revolutionized fashion with his unique approach and legacy.
Entries by Lilian Raji
The Unexpected Wake-Up Call: How Renovations Changed My Mornings
Discover how the unexpected challenge of early morning disturbances led to a transformative journey in personal habits and business strategy. Read our latest article on transforming irritation into improvement for insights on personal growth and how to become better.
An Effective Social Media Strategy Goes Beyond, If I Build It They Will Come
This article explores the nuances of effective social media strategy beyond the ‘Build It, They Will Come’ myth. Gain insights on how to humanize your brand on social platforms for genuine engagement
Weaving Elegance with Words: The Art of Narrative Marketing in the Luxury Realm
Discover the secrets of narrative marketing in luxury storytelling and how it can elevate your brand’s success. Explore the power of storytelling, the seven-part formula, and immersive techniques to engage customers emotionally. Dive into the world of opulence and refinement with expert insights. Get ready to master the art of luxury narrative marketing.
Embracing Peach Fuzz: 5 Innovative Narrative Marketing Tactics for Pantone’s 2024 Color
Discover key marketing strategies to leverage Pantone’s 2024 Color of the Year, Peach Fuzz 13-1023, in your brand narrative. Dive into our 90-day action plan for integrating this nurturing and community-centric hue into your brand identity and campaigns.
Dolce&Gabbana: A Visionary Path to Define What Luxury Means Tomorrow
“Explore Dolce&Gabbana’s innovative journey into the future of luxury fashion to define what luxury means. Discover how CEO Alfonso Dolce is blending tradition with modernity, sustainability, and cutting-edge strategies to redefine luxury, and how the brand is shaping new consumer experiences in the luxury market.”
FORBES: The Heart of Hermès Craftsmanship: Culture, Employee Passion and Independence
Explore why Hermès remains an independent and valuable brand, rooted in Hermès craftsmanship focus and culture, despite takeover attempts by Bernard Arnault. Discover how employee passion contributes to Hermès’ enduring success.
LUXURY SOCIETY: Luxury Brand Loyalty and The Customer
Explore the importance of customer experience in the luxury industry and how exceptional service can drive luxury brand loyalty. Learn from real-world examples and discover why creating memorable buying experiences is crucial for luxury brands. Find out how seducing luxury buyers can lead to brand preference and long-term customer loyalty.
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