Build a brand
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Build a Brand After the Applause

To build a brand after receiving a prestigious honor requires you to retrace your steps and reconnect with everyone that made the honor possible. The PR Advisor answers an emerging designers confrontation with imposter syndrome.
Evolution in business
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Overcoming Adversity: Evolution in Business Through Personal and Professional Triumphs

Discover the power of resilience and evolution in business and professional growth as we explore a journey of overcoming adversity, health challenges, and loss, leading to transformative insights in PR and marketing.
las vegas trade show pr
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TRADE SHOW PR GUIDE: BUILDING BUZZ IN SIN CITY

Prepare to shine in Las Vegas with our guide to jewelry trade show PR. Learn how to build relationships with editors, create a winning PR strategy, and get insights.
working with retailers and retail buyers
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HOW TO ATTRACT RETAILERS FOR YOUR PRODUCTS

When the PR Advisor is asked why her efforts to attract retailers isn't quite working, the PR Advisor turns the tables to advise on focusing on customers instead. Impressing customers is much more important than the retailers.
ways to celebrate your business anniversary
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HOW TO CELEBRATE YOUR BUSINESS ANNIVERSARY

Discover the art of planning a memorable business anniversary celebration. Whether you're marking a year or a century, our guide offers expert advice and creative ideas for a successful event
how to promote your luxury brand
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HOW TO PROMOTE A LUXURY BRAND

The PR Advisor addresses a luxury jewelry designer who wants to know how to promote her luxury brand when she makes primarily one of a kind pieces. The secret is in your customer interaction.
legal protection of your brand
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HOW TO LEGALLY PROTECT YOUR LUXURY BRAND

Learn how to protect your brand's tagline from imitation and potential legal issues. Get expert advice on trademark rights, cease and desist letters, and more from a trademark attorney.
working with bloggers
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ARE BLOGGERS HERE TO STAY?

The PR Advisor addresses a question about whether bloggers will be around for the long run. Her answer focuses on the bloggers ability to create engagement.
Getting a Licensing Agreement for a Luxury Brand
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HOW TO GET A LICENSING AGREEMENT

The PR Advisor answers a question about how to get a licensing agreement, bringing in licensing expert Dan Scott to give details.
knowing when you're ready for PR
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How Do You Know Your Brand is Ready for PR?

The PR Advisor answers the question of how to know when you're ready for PR, providing the ultimate guide for preparing for your close-up.