unlocking customer loyalty
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Unlocking Customer Loyalty: How to Make Customers Choose You

Explore the deep connections that aid in unlocking customer loyalty and how making them feel special, understood, and heard can transform your business. This article delves into the foundational motivations behind your enterprise, revealing how your personal passion and commitment are essential to winning over luxury consumers and fostering long-term loyalty.
Adapt Your Business to Thrive in 2024
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Adapt Your Business Strategies to Thrive in 2024

Discover how to effectively adapt your business, navigate and optimize the customer journey in 2024. Learn why understanding touchpoints before, during, and after purchase is crucial for building trust and transforming your business through an e-commerce-focused strategy.
working with retailers and retail buyers
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HOW TO ATTRACT RETAILERS FOR YOUR PRODUCTS

When the PR Advisor is asked why her efforts to attract retailers isn't quite working, the PR Advisor turns the tables to advise on focusing on customers instead. Impressing customers is much more important than the retailers.
ways to celebrate your business anniversary
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HOW TO CELEBRATE YOUR BUSINESS ANNIVERSARY

Discover the art of planning a memorable business anniversary celebration. Whether you're marking a year or a century, our guide offers expert advice and creative ideas for a successful event
how to promote your luxury brand
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HOW TO PROMOTE A LUXURY BRAND

The PR Advisor addresses a luxury jewelry designer who wants to know how to promote her luxury brand when she makes primarily one of a kind pieces. The secret is in your customer interaction.
legal protection of your brand
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HOW TO LEGALLY PROTECT YOUR LUXURY BRAND

Learn how to protect your brand's tagline from imitation and potential legal issues. Get expert advice on trademark rights, cease and desist letters, and more from a trademark attorney.
working with bloggers
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ARE BLOGGERS HERE TO STAY?

The PR Advisor addresses a question about whether bloggers will be around for the long run. Her answer focuses on the bloggers ability to create engagement.
Getting a Licensing Agreement for a Luxury Brand
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HOW TO GET A LICENSING AGREEMENT

The PR Advisor answers a question about how to get a licensing agreement, bringing in licensing expert Dan Scott to give details.
knowing when you're ready for PR
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How Do You Know Your Brand is Ready for PR?

The PR Advisor answers the question of how to know when you're ready for PR, providing the ultimate guide for preparing for your close-up.
finding a great photographer
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Finding a Great Photographer for Your Luxury Brand

The PR Advisor gives tips on finding a great photographer to help you get the best product shots without breaking the bank.