working with retailers and retail buyers
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HOW TO ATTRACT RETAILERS FOR YOUR PRODUCTS

When the PR Advisor is asked why her efforts to attract retailers isn't quite working, the PR Advisor turns the tables to advise on focusing on customers instead. Impressing customers is much more important than the retailers.
ways to celebrate your business anniversary
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HOW TO CELEBRATE YOUR BUSINESS ANNIVERSARY

Discover the art of planning a memorable business anniversary celebration. Whether you're marking a year or a century, our guide offers expert advice and creative ideas for a successful event
how to promote your luxury brand
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HOW TO PROMOTE A LUXURY BRAND

The PR Advisor addresses a luxury jewelry designer who wants to know how to promote her luxury brand when she makes primarily one of a kind pieces. The secret is in your customer interaction.