understanding customer retention and loyalty
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How Do You Build Customer Retention and Loyalty

By focusing on customer retention and loyalty, businesses gain a deeper understanding of customer behaviors, identify strengths and weaknesses in their business to implement strategies for long-term loyalty and growth.
working with retailers and retail buyers
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HOW TO ATTRACT RETAILERS FOR YOUR PRODUCTS

When the PR Advisor is asked why her efforts to attract retailers isn't quite working, the PR Advisor turns the tables to advise on focusing on customers instead. Impressing customers is much more important than the retailers.
ways to celebrate your business anniversary
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HOW TO CELEBRATE YOUR BUSINESS ANNIVERSARY

Discover the art of planning a memorable business anniversary celebration. Whether you're marking a year or a century, our guide offers expert advice and creative ideas for a successful event
how to promote your luxury brand
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HOW TO PROMOTE A LUXURY BRAND

The PR Advisor addresses a luxury jewelry designer who wants to know how to promote her luxury brand when she makes primarily one of a kind pieces. The secret is in your customer interaction.
legal protection of your brand
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HOW TO LEGALLY PROTECT YOUR LUXURY BRAND

Learn how to protect your brand's tagline from imitation and potential legal issues. Get expert advice on trademark rights, cease and desist letters, and more from a trademark attorney.
Getting a Licensing Agreement for a Luxury Brand
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HOW TO GET A LICENSING AGREEMENT

The PR Advisor answers a question about how to get a licensing agreement, bringing in licensing expert Dan Scott to give details.
knowing when you're ready for PR
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How Do You Know Your Brand is Ready for PR?

The PR Advisor answers the question of how to know when you're ready for PR, providing the ultimate guide for preparing for your close-up.
finding a great photographer
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Finding a Great Photographer for Your Luxury Brand

The PR Advisor gives tips on finding a great photographer to help you get the best product shots without breaking the bank.
getting publicity for your brand
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How Do I Get Publicity for My Luxury Brand?

The PR Advisor answers the question of how to get publicity for her luxury brand.