About Lilian Raji

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Entries by Lilian Raji

Weaving Elegance with Words: The Art of Narrative Marketing in the Luxury Realm

Discover the secrets of narrative marketing in luxury storytelling and how it can elevate your brand’s success. Explore the power of storytelling, the seven-part formula, and immersive techniques to engage customers emotionally. Dive into the world of opulence and refinement with expert insights. Get ready to master the art of luxury narrative marketing.

Advisory Salon, Featured, strategy

Embracing Peach Fuzz: 5 Innovative Narrative Marketing Tactics for Pantone’s 2024 Color

Discover key marketing strategies to leverage Pantone’s 2024 Color of the Year, Peach Fuzz 13-1023, in your brand narrative. Dive into our 90-day action plan for integrating this nurturing and community-centric hue into your brand identity and campaigns.

Advisory Salon, company profiles

Dolce&Gabbana: A Visionary Path to Define What Luxury Means Tomorrow

“Explore Dolce&Gabbana’s innovative journey into the future of luxury fashion to define what luxury means. Discover how CEO Alfonso Dolce is blending tradition with modernity, sustainability, and cutting-edge strategies to redefine luxury, and how the brand is shaping new consumer experiences in the luxury market.”

Advisory Salon

Luxury Fashion 2024: Embracing Change in an Era of Uncertainty

globally published, company profiles

FORBES: The Heart of Hermès Craftsmanship: Culture, Employee Passion and Independence

Explore why Hermès remains an independent and valuable brand, rooted in Hermès craftsmanship focus and culture, despite takeover attempts by Bernard Arnault. Discover how employee passion contributes to Hermès’ enduring success.

globally published

LUXURY SOCIETY: Luxury Brand Loyalty and The Customer

Explore the importance of customer experience in the luxury industry and how exceptional service can drive luxury brand loyalty. Learn from real-world examples and discover why creating memorable buying experiences is crucial for luxury brands. Find out how seducing luxury buyers can lead to brand preference and long-term customer loyalty.

globally published, strategy

GLOSSY: Luxury Brands E-Commerce Strategies

Explore how luxury brands like Cartier and Louis Vuitton are revolutionizing the online shopping experience by infusing emotion and exclusivity into e-commerce.

Advisory Salon, strategy, volume 1

Why Developing a Content Marketing Strategy Is So Important

Explore the art of crafting a future in content marketing with a strategic symphony tailored for today’s businesses. Delve into the nuances of creating a cohesive content marketing strategy that aligns with your company’s vision, distinguishes tactics from strategy, and builds an engaged audience. Learn how to master the dance of content marketing and drive your business to success.

Advisory Salon, company profiles, volume 1

Diane von Fürstenberg: The Timeless Journey of a Fashion Icon

Explore the inspiring journey of Diane von Fürstenberg, the creator of the iconic Wrap Dress. Discover how her designs symbolize empowerment and elegance, and how her personal story of resilience and style continues to influence the fashion world. Read more about DvF’s legacy on The PR Advisor.

Advisory Salon, volume 1

Black Friday Insights: Navigating the Shift in Retail Consumer Behavior

Discover key insights from The PR Advisor’s analysis of Black Friday consumer behavior. Understand the shift in retail strategies, the importance of shopper identification, and the role of digital channels in enhancing customer experience and retention. Read now for valuable retail marketing strategies.