Entries by Lilian Raji

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Customer Lifetime Value – The Big Picture Metric for Retention and Loyalty

By implementing these strategies, you can effectively enhance Customer Lifetime Value, ensuring that each customer contributes more significantly to your brand’s long-term success.
A higher CLV not only reflects the success of your customer retention and acquisition strategies but also provides a solid foundation for expanding your customer base and increasing overall revenue.

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Why Shopify Is the Future of Luxury E-commerce

If you want your ecommerce business to be consistently successful, your site must be agile and adapt quickly to new trends in both consumer and search engine behavior. Shopify makes this incredibly easy. With Cartier, Rolex and Tiffany’s now using Shopify, there’s no reason you shouldn’t either — particularly since Shopify began as a platform for small businesses.