email engagement defined
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How Do You Measure Email Engagement?

average session duration
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How Do You Calculate Average Session Duration?

page views defined
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What Do You Mean By Page Views

measuring website traffic
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What Is Website Traffic and Why Is It Important

the customer acquisition strategy
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THE WRAP UP: 5 KPI Metrics for Your Customer Acquisition Strategy

Customer acquisition is the process of bringing new customers to your brand. It encompasses all efforts aimed at attracting potential customers, nurturing leads, and converting them into loyal buyers.
customer acquisition rate definition
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Customer Acquisition Rate: The Speed of Growth

Imagine you’re at the helm of a fashion brand, analyzing how effectively your marketing strategies are converting website visitors into loyal customers. The Customer Acquisition Rate is one of the most telling metrics you can track; it reveals how quickly you transform interest into sales.
marketing qualified leads
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Marketing Qualified Leads (MQLs): Your High-Potential Prospects

Marketing Qualified Leads are leads assessed as having a higher likelihood of converting into sales based on specific criteria set by the marketing team.