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NATIONAL JEWELER | DEAR LILIAN: THE PR ADVISOR

Find the complete archival collection of articles written for The PR Advisor’s column on National Jeweler.

Why Shopify Is the Future of Luxury E-commerce

September 30, 2024/by Lilian Raji

Turning Browsers into Buyers: Essential Tips for Ecommerce Site Success

July 28, 2024/by Lilian Raji

The Afterglow Strategy: What to Do When Your Jewelry Hits the Red Carpet

June 2, 2024/by Lilian M Raji

The Fine Art of Selling Fine Jewelry

May 12, 2024/by Lilian M Raji

Build a Brand After the Applause

March 11, 2024/by Lilian Raji

Overcoming Adversity: Evolution in Business Through Personal and Professional Triumphs

January 29, 2024/by Lilian Raji

TRADE SHOW PR GUIDE: BUILDING BUZZ IN SIN CITY

December 13, 2023/by Lilian Raji

HOW TO ATTRACT RETAILERS FOR YOUR PRODUCTS

August 2, 2023/by Lilian M Raji

HOW TO CELEBRATE YOUR BUSINESS ANNIVERSARY

August 2, 2023/by Lilian M Raji

HOW TO PROMOTE A LUXURY BRAND

August 2, 2023/by Lilian M Raji

HOW TO LEGALLY PROTECT YOUR LUXURY BRAND

August 2, 2023/by Lilian M Raji

ARE BLOGGERS HERE TO STAY?

August 2, 2023/by Lilian M Raji

HOW TO GET A LICENSING AGREEMENT

August 2, 2023/by Lilian M Raji

How Do You Know Your Brand is Ready for PR?

August 2, 2023/by Lilian M Raji

Finding a Great Photographer for Your Luxury Brand

August 2, 2023/by Lilian M Raji

How Do I Get Publicity for My Luxury Brand?

August 2, 2023/by Lilian M Raji

How to Get Your Business Featured in a Magazine

August 2, 2023/by Lilian M Raji

How to Create a Luxury Website

August 2, 2023/by Lilian M Raji

How Do You Increase Sales In Luxury Retail

August 2, 2023/by Lilian M Raji

How Do I Get Media Coverage For My Company

August 2, 2023/by Lilian M Raji

Which Social Media Platform is Best for Business?

August 2, 2023/by Lilian Raji

How Do I Find the Right Influencer?

August 2, 2023/by Lilian Raji

FINDING INFLUENCERS IN YOUR CITY

August 2, 2023/by Lilian Raji

How To Turn Your Staff Into Influencers

August 2, 2023/by Lilian Raji

CREATING AN INFLUENCER PART II

August 2, 2023/by Lilian Raji

How Do You Use Influencer Marketing

August 2, 2023/by Lilian Raji

What is the Customer Journey?

August 2, 2023/by Lilian Raji

Getting Back Up After You Fall

August 2, 2023/by Lilian Raji

Why Should a Customer Buy From You?

August 2, 2023/by Lilian Raji

Steps to Map the Customer Journey

July 30, 2023/by Lilian M Raji

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