the four faces of the luxury customer
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The Four Faces of the Luxury Customer

Delve into the world of the luxury customer and understand the distinct personas from 'Lilith' to 'Delia'. Learn how to tailor your luxury brand strategies to cater to diverse high-end customer preferences.
build a luxury brand

Defining Elegance: How to Build a Luxury Brand

Explore the art of how to build a luxury brand and learn the very first strategy for crafting a successful high-end brand that values quality, customer service, and market understanding.
luxury consumer psychology

Luxury Consumer Psychology and The Madness Within

Explore the intriguing world of luxury consumer psychology and discover why high-end purchases often defy logic. Uncover the emotional allure of luxury brands and how marketers can tap into these deep-seated desires.
Alexis Bittar
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NATIONAL JEWELER: Profiling Alexis Bittar ~ Street Merchant Turned Global Giant

Explore Alexis Bittar's journey from a SoHo street vendor to a renowned global jewelry designer, and how he revolutionized fashion with his unique approach and legacy.
Irritation as an invitation to be better

The Unexpected Wake-Up Call: How Renovations Changed My Mornings

Discover how the unexpected challenge of early morning disturbances led to a transformative journey in personal habits and business strategy. Read our latest article on transforming irritation into improvement for insights on personal growth and how to become better.
gameofthrones reflecting on business growth

Reflecting on Business Growth: Insights Beyond the Iron Throne

effective social media strategy

An Effective Social Media Strategy Goes Beyond, If I Build It They Will Come

This article explores the nuances of effective social media strategy beyond the 'Build It, They Will Come' myth. Gain insights on how to humanize your brand on social platforms for genuine engagement
the art of tango in luxury narrative marketing
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Weaving Elegance with Words: The Art of Narrative Marketing in the Luxury Realm

Discover the secrets of narrative marketing in luxury storytelling and how it can elevate your brand's success. Explore the power of storytelling, the seven-part formula, and immersive techniques to engage customers emotionally. Dive into the world of opulence and refinement with expert insights. Get ready to master the art of luxury narrative marketing.
pantone color of the year peachfuzz
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Embracing Peach Fuzz: 5 Innovative Narrative Marketing Tactics for Pantone’s 2024 Color

Discover key marketing strategies to leverage Pantone's 2024 Color of the Year, Peach Fuzz 13-1023, in your brand narrative. Dive into our 90-day action plan for integrating this nurturing and community-centric hue into your brand identity and campaigns.
dolceyGabbana define what luxury means to the brand's future
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Dolce&Gabbana: A Visionary Path to Define What Luxury Means Tomorrow

"Explore Dolce&Gabbana's innovative journey into the future of luxury fashion to define what luxury means. Discover how CEO Alfonso Dolce is blending tradition with modernity, sustainability, and cutting-edge strategies to redefine luxury, and how the brand is shaping new consumer experiences in the luxury market."