winds of change in luxury fashion

Luxury Fashion 2024: Embracing Change in an Era of Uncertainty

hermes luxury brand
,

FORBES: The Heart of Hermès Craftsmanship: Culture, Employee Passion and Independence

Explore why Hermès remains an independent and valuable brand, rooted in Hermès craftsmanship focus and culture, despite takeover attempts by Bernard Arnault. Discover how employee passion contributes to Hermès' enduring success.
luxury brand loyalty to show when luxury is worth it

LUXURY SOCIETY: Luxury Brand Loyalty and The Customer

Explore the importance of customer experience in the luxury industry and how exceptional service can drive luxury brand loyalty. Learn from real-world examples and discover why creating memorable buying experiences is crucial for luxury brands. Find out how seducing luxury buyers can lead to brand preference and long-term customer loyalty.
A captivating online story presented by a luxury brand, designed to engage and enchant high net worth customers through digital storytelling.
,

GLOSSY: Luxury Brands E-Commerce Strategies

Explore how luxury brands like Cartier and Louis Vuitton are revolutionizing the online shopping experience by infusing emotion and exclusivity into e-commerce.
Strategic content marketing planning session with a focus on digital collaboration and audience engagement
, ,

Why Developing a Content Marketing Strategy Is So Important

Explore the art of crafting a future in content marketing with a strategic symphony tailored for today's businesses. Delve into the nuances of creating a cohesive content marketing strategy that aligns with your company's vision, distinguishes tactics from strategy, and builds an engaged audience. Learn how to master the dance of content marketing and drive your business to success.
illustrating Diane von Fürstenberg's journey of empowerment and self-expression through fashion has been created. It showcases key moments of her career and her impact on women's fashion and empowerment.
, ,

Diane von Fürstenberg: The Timeless Journey of a Fashion Icon

Explore the inspiring journey of Diane von Fürstenberg, the creator of the iconic Wrap Dress. Discover how her designs symbolize empowerment and elegance, and how her personal story of resilience and style continues to influence the fashion world. Read more about DvF's legacy on The PR Advisor.
Digital marketing dashboard displaying analytics for Black Friday shopper engagement and behavior
,

Black Friday Insights: Navigating the Shift in Retail Consumer Behavior

Discover key insights from The PR Advisor's analysis of Black Friday consumer behavior. Understand the shift in retail strategies, the importance of shopper identification, and the role of digital channels in enhancing customer experience and retention. Read now for valuable retail marketing strategies.
Vibrant social media campaign of a regional luxury brand expanding its global reach.
,

Regional Luxury Brands Global Expansion

Explore how regional luxury brands are making a global impact. From Spencer Badu's unique approach to leveraging digitalization and social media, learn how these brands are reshaping the luxury market and crafting compelling global narratives.
working with retailers and retail buyers
, , , , , , ,

HOW TO ATTRACT RETAILERS FOR YOUR PRODUCTS

When the PR Advisor is asked why her efforts to attract retailers isn't quite working, the PR Advisor turns the tables to advise on focusing on customers instead. Impressing customers is much more important than the retailers.
ways to celebrate your business anniversary
, , , , ,

HOW TO CELEBRATE YOUR BUSINESS ANNIVERSARY

Discover the art of planning a memorable business anniversary celebration. Whether you're marking a year or a century, our guide offers expert advice and creative ideas for a successful event