Strategic content marketing planning session with a focus on digital collaboration and audience engagement
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Why Developing a Content Marketing Strategy Is So Important

Explore the art of crafting a future in content marketing with a strategic symphony tailored for today's businesses. Delve into the nuances of creating a cohesive content marketing strategy that aligns with your company's vision, distinguishes tactics from strategy, and builds an engaged audience. Learn how to master the dance of content marketing and drive your business to success.
illustrating Diane von Fürstenberg's journey of empowerment and self-expression through fashion has been created. It showcases key moments of her career and her impact on women's fashion and empowerment.
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Diane von Fürstenberg: The Timeless Journey of a Fashion Icon

Explore the inspiring journey of Diane von Fürstenberg, the creator of the iconic Wrap Dress. Discover how her designs symbolize empowerment and elegance, and how her personal story of resilience and style continues to influence the fashion world. Read more about DvF's legacy on The PR Advisor.
Digital marketing dashboard displaying analytics for Black Friday shopper engagement and behavior
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Black Friday Insights: Navigating the Shift in Retail Consumer Behavior

Discover key insights from The PR Advisor's analysis of Black Friday consumer behavior. Understand the shift in retail strategies, the importance of shopper identification, and the role of digital channels in enhancing customer experience and retention. Read now for valuable retail marketing strategies.
Vibrant social media campaign of a regional luxury brand expanding its global reach.
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Regional Luxury Brands Global Expansion

Explore how regional luxury brands are making a global impact. From Spencer Badu's unique approach to leveraging digitalization and social media, learn how these brands are reshaping the luxury market and crafting compelling global narratives.
working with retailers and retail buyers
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HOW TO ATTRACT RETAILERS FOR YOUR PRODUCTS

When the PR Advisor is asked why her efforts to attract retailers isn't quite working, the PR Advisor turns the tables to advise on focusing on customers instead. Impressing customers is much more important than the retailers.
ways to celebrate your business anniversary
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HOW TO CELEBRATE YOUR BUSINESS ANNIVERSARY

Discover the art of planning a memorable business anniversary celebration. Whether you're marking a year or a century, our guide offers expert advice and creative ideas for a successful event
how to promote your luxury brand
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HOW TO PROMOTE A LUXURY BRAND

The PR Advisor addresses a luxury jewelry designer who wants to know how to promote her luxury brand when she makes primarily one of a kind pieces. The secret is in your customer interaction.
legal protection of your brand
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HOW TO LEGALLY PROTECT YOUR LUXURY BRAND

Learn how to protect your brand's tagline from imitation and potential legal issues. Get expert advice on trademark rights, cease and desist letters, and more from a trademark attorney.
working with bloggers
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ARE BLOGGERS HERE TO STAY?

The PR Advisor addresses a question about whether bloggers will be around for the long run. Her answer focuses on the bloggers ability to create engagement.
Getting a Licensing Agreement for a Luxury Brand
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HOW TO GET A LICENSING AGREEMENT

The PR Advisor answers a question about how to get a licensing agreement, bringing in licensing expert Dan Scott to give details.