las vegas trade show pr
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TRADE SHOW PR GUIDE: BUILDING BUZZ IN SIN CITY

Prepare to shine in Las Vegas with our guide to jewelry trade show PR. Learn how to build relationships with editors, create a winning PR strategy, and get insights.
the jewelry designer's journey
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HALSTEAD: The Jewelry Designer’s Journey ~ On Finding Inspiration

Dive into the art of becoming a jewelry designer, exploring how passion, creativity, and strategic public relations converge to create successful jewelry brands. Learn the importance of unique storytelling in captivating potential customers.
hiring a pr agency effectively

HALSTEAD: Are You Sure You’re Ready For Your Close-Up? 4 Lessons For Hiring A PR Agency

There are 4 main things you need to consider when you're a hiring a PR agency. This article gives you the cold hard truth so you can choose your agency correctly.
the four faces of the luxury customer
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The Four Faces of the Luxury Customer

Delve into the world of the luxury customer and understand the distinct personas from 'Lilith' to 'Delia'. Learn how to tailor your luxury brand strategies to cater to diverse high-end customer preferences.
build a luxury brand

Defining Elegance: How to Build a Luxury Brand

Explore the art of how to build a luxury brand and learn the very first strategy for crafting a successful high-end brand that values quality, customer service, and market understanding.
luxury consumer psychology

Luxury Consumer Psychology and The Madness Within

Explore the intriguing world of luxury consumer psychology and discover why high-end purchases often defy logic. Uncover the emotional allure of luxury brands and how marketers can tap into these deep-seated desires.
Alexis Bittar
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NATIONAL JEWELER: Profiling Alexis Bittar ~ Street Merchant Turned Global Giant

Explore Alexis Bittar's journey from a SoHo street vendor to a renowned global jewelry designer, and how he revolutionized fashion with his unique approach and legacy.
Irritation as an invitation to be better

The Unexpected Wake-Up Call: How Renovations Changed My Mornings

Discover how the unexpected challenge of early morning disturbances led to a transformative journey in personal habits and business strategy. Read our latest article on transforming irritation into improvement for insights on personal growth and how to become better.
gameofthrones reflecting on business growth
effective social media strategy

An Effective Social Media Strategy Goes Beyond, If I Build It They Will Come

This article explores the nuances of effective social media strategy beyond the 'Build It, They Will Come' myth. Gain insights on how to humanize your brand on social platforms for genuine engagement