About Lilian Raji

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Entries by Lilian Raji

strategy, Advisory Salon, home, linkinbio

Marketing Qualified Leads (MQLs): Your High-Potential Prospects

Marketing Qualified Leads are leads assessed as having a higher likelihood of converting into sales based on specific criteria set by the marketing team.

strategy, Advisory Salon, home, linkinbio

Cost Per Acquisition: Making More Money While Spending Less

strategy, Advisory Salon, home

Conversion Rate: Turning Potential into a Powerful Reality

The conversion rate indicates the proportion of leads that complete a desired action, such as making a purchase, signing up for a service, or scheduling a consultation.

strategy, Advisory Salon, linkinbio, my musings

Lead Generation: Attracting Potential Customers

Understand how effective lead generation ensures a steady flow of potential customers who can be nurtured and converted into loyal buyers.

Advisory Salon, Featured, home, linkinbio, my musings, strategy

User Experience: 4 Keys to Mastering The Human Element in Luxury Marketing

Uncover the hidden secrets of user experience (UX) that are crucial for success, even in luxury brands. Learn how to avoid costly UX mistakes, design for a broader audience, and leverage empathy mapping to create a product that resonates with all customers.

Advisory Salon, home, national jeweler

Build a Brand After the Applause

To build a brand after receiving a prestigious honor requires you to retrace your steps and reconnect with everyone that made the honor possible. The PR Advisor answers an emerging designers confrontation with imposter syndrome.

Advisory Salon, home, my musings

Luxury PR Missteps: A Case Study on What Not to Do or Why Calling Your Luxury Customer a ‘Jackass’ Is a Bad Idea

Advisory Salon, company profiles

Green Glamour: Hermès’ Sylvania and the Rise of Mushroom Leather Luxury

: Hermès Sylvania, a sustainable mushroom leather developed in partnership with MycoWorks. Explore the eco-friendly luxury of Hermès’s newest collection, where timeless craftsmanship meets environmental consciousness. Learn how this groundbreaking material is setting new standards in the luxury fashion industry, offering durability, customization, and a commitment to sustainability.

my musings, Advisory Salon, home, strategy

The Psychology of Luxury: Navigating Emotions and Experiences in High-End Marketing

Explore the intricate relationship between psychology and marketing luxury in this insightful article. Uncover how emotional connections, experiences, and the art of storytelling shape consumer perceptions and drive desires for luxury brands. Discover the strategic nuances behind captivating high-end consumers and redefining luxury beyond mere price tags. A must-read for marketers and psychology enthusiasts alike.

Advisory Salon, company profiles, home

The Hermès Family vs LVMH: Clash of The Luxury Titans

Dive into the epic showdown between luxury powerhouses the Hermès family and LVMH, where heritage meets ambition. Explore how Hermès, symbolized by the ‘Cashmere Wolf,’ Bernard Arnault, stood firm against LVMH’s hostile takeover attempts, defending its legacy with strategic finesse. Uncover the battle of titans in the luxury arena, where the art of craftsmanship and the spirit of unity shaped Hermès’ resilient stand.