Entries by Lilian Raji


Types of Influencers: Choosing the Right Fit From the Big 3

Learn the distinctions between different types of influencers, their unique advantages, engagement levels, and how brands can decide which type is best for their marketing goals. Gain insights into budget considerations and the potential ROI from each category, pulling from our course, Harnessing the Power of Social Media Influencers, to present detailed breakdown of influencer types.

8 Predictions for The Future of Digital Marketing: Leveraging Influencer Partnerships

As we cast our gaze into the future of digital marketing, one trend clearly stands out: influencer partnerships. More than just a buzzword, influencer partnerships have become transformative strategy that’s reshaping how brands engage with audiences. In this journey into the future, let’s explore the potential of influencer partnerships and how they are set to revolutionize digital marketing.