The Four Faces of the Luxury Customer
Delve into the world of the luxury customer and understand the distinct personas from ‘Lilith’ to ‘Delia’. Learn how to tailor your luxury brand strategies to cater to diverse high-end customer preferences.
Resources
Featured Posts
Why Shopify Is the Future of Luxury E-commerce
If you want your ecommerce business to be consistently successful, your site must be agile and adapt quickly to new trends in both consumer and search engine behavior. Shopify makes this incredibly easy. With Cartier, Rolex and Tiffany’s now using Shopify, there’s no reason you shouldn’t either — particularly since Shopify began as a platform for small businesses.
The Advisory Salon
The Loyalty Playbook: 5 Metrics for Building Customer Relationships for Growth and Profit
As we conclude our deep dive into Customer Retention and Loyalty, focusing on building long-term customer relationships is the backbone of sustainable growth and profitability.
National Jeweler | Dear Lilian: The PR Advisor
The Fine Art of Selling Fine Jewelry
Struggling with clients who fail to follow through on their commitments? Discover expert tactics for selling fine jewelry, closing jewelry deals and turning interest into sales in our latest guide. Learn how to engage clients, evoke their desires, and ensure they value your time, all while mastering the art of selling without the stress.
Globally Published Articles By Lilian M Raji
HALSTEAD: The Jewelry Designer’s Journey ~ On Finding Inspiration
Dive into the art of becoming a jewelry designer, exploring how passion, creativity, and strategic public relations converge to create successful jewelry brands. Learn the importance of unique storytelling in captivating potential customers.
Musings from The PR Advisor
Why Shopify Is the Future of Luxury E-commerce
If you want your ecommerce business to be consistently successful, your site must be agile and adapt quickly to new trends in both consumer and search engine behavior. Shopify makes this incredibly easy. With Cartier, Rolex and Tiffany’s now using Shopify, there’s no reason you shouldn’t either — particularly since Shopify began as a platform for small businesses.
On-Demand Courses
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Products
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LilianRajiLLC The Customer Journey Template
$19.00
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Influencer Marketing Fraud: Weeding Out the Fakers, Liars and the Delusional
Original price was: $49.00.$24.99Current price is: $24.99.
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LilianRajiLLC Influencer Marketing Templates
$39.00
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