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understanding Customer Lifetime Value 3 (1)

Customer Lifetime Value – The Big Picture Metric for Retention and Loyalty

By implementing these strategies, you can effectively enhance Customer Lifetime Value, ensuring that each customer contributes more significantly to your brand’s long-term success.
A higher CLV not only reflects the success of your customer retention and acquisition strategies but also provides a solid foundation for expanding your customer base and increasing overall revenue.

National Jeweler | Dear Lilian: The PR Advisor

how to promote your luxury brand

HOW TO PROMOTE A LUXURY BRAND

The PR Advisor addresses a luxury jewelry designer who wants to know how to promote her luxury brand when she makes primarily one of a kind pieces. The secret is in your customer interaction.

Globally Published Articles By Lilian M Raji

luxury brand loyalty to show when luxury is worth it

LUXURY SOCIETY: Luxury Brand Loyalty and The Customer

Explore the importance of customer experience in the luxury industry and how exceptional service can drive luxury brand loyalty. Learn from real-world examples and discover why creating memorable buying experiences is crucial for luxury brands. Find out how seducing luxury buyers can lead to brand preference and long-term customer loyalty.

Musings from The PR Advisor

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