Articles to Inspire Your Strategy




Luxury PR Missteps: A Case Study on What Not to Do or Why Calling Your Luxury Customer a ‘Jackass’ Is a Bad Idea

Green Glamour: Hermès’ Sylvania and the Rise of Mushroom Leather Luxury

The Psychology of Luxury: Navigating Emotions and Experiences in High-End Marketing


The Hermès Birkin Bag: A Tale of Serendipity, Craftsmanship, and Rarity
