Luxury items are bought because of emotions
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The Misunderstood Nature of Luxury Items: It’s Not All About the Price

Uncover the secrets of marketing luxury items with our insightful analysis. Learn how selling luxury items transcends price and exclusivity, delving into emotional experiences and quality craftsmanship.
the bullwhip effect the pr advisor
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Unpacking the Bullwhip Effect: Fashion’s Supply Chain Sizable Turmoil 2024

Explore the challenges of fashion's supply chain in 2024 as Lilian Raji, The PR Advisor, dissects what the McKinsey State of Fashion 2024 refers to as “the bullwhip effect.” Discover strategies for resilience and how the industry copes with ongoing disruptions."
the luxury segment the pr advisor
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The Luxury Segment Reigns Supreme: 10 Takeaways as Fashion Enters 2024

The PR Advisor, Lilian Raji, explores the fashion industry's resilience, the rise of “Super Winners,” and the luxury segment's dominance as revealed our final analysis of McKinsey's State of Fashion 2024 Report.
sustainability in fashion the pr advisor
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Sustainability Rules 2024: The Fashion Industry’s Harsh Wake-Up Call

Explore the sweeping changes in the fashion industry as sustainability regulations take center stage in 2024. Follow The PR Advisor’s Lilian Raji’s journey through the McKinsey State of Fashion 2024 report to discover the EU's vision, global impacts, and opportunities for transformation.
gen ai the pr advisor
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Gen AI’s Creative Crossroad: Revolutionizing Fashion in 2024

Join The PR Advisor’s Lilian Raji on a journey into the future of fashion as she continues her dissection of McKinsey’s State of Fashion 2024 report. Discover the creative revolution unfolding in the fashion industry in 2024 with Gen AI and explore its impact on design, shopping, and human creativity.
fast fashion for the pr advisor (2)
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Fast Fashion’s Power Plays: Navigating 2024

In her ongoing delve into the McKinsey State of Fashion 2024 report, The PR Advisor Lilian Raji explores the fast-paced world of third-generation fast fashion as disruptors like Shein and Temu are reshaping the industry's future with innovations, challenges, and the imperative to adapt.
fashion marketing 2024 the pr advisorLilian Raji LLC
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The Future of Luxury Fashion Marketing 2024: The Changing Landscape

The PR Advisor’s Lilian Raji continues her analysis of the McKinsey's State of Fashion 2024 report. Explore the evolution of fashion marketing in 2024 as the industry shifts from performance to brand marketing strategies.
outdoor fashion the pr advisorLilian Raji LLC
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Outdoor Fashion Reinvented: Luxury Brands Embrace the Outdoors

The PR Advisor’s Lilian Raji continues her analysis of the McKinsey's State of Fashion 2024 report. Explore the evolution of fashion marketing in 2024 as the industry shifts from performance to brand marketing strategies.
fashion influencers the pr advisor
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Fashion Influencer 2.0: Creative Collaborations & Authenticity

Explore the changing landscape of influencer marketing in the fashion industry as The PR Advisor Lilian Raji continues her analysis of the McKinsey State of Fashion 2024 report. Dive into the rise of unconventional fashion influencers and learn how fashion brands are embracing this new era.
consumer confidenc and the pr advisor
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2024 Consumer Confidence and the Economic Landscape

Lilian Raji, The PR Advisor, continues her in-depth analysis of the Fashion Industry Economic Outlook 2024, this time, looking at how the report presents consumer confidence in the economic landscape. The analysis covers how global economic trends, regional variations, and consumer behaviors will shape the fashion sector.