getting press coverage for your company
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How Do I Get Media Coverage For My Company

The PR Advisor answers the question of how best to get media coverage for your company and if press preview days are worth it.
best social media platform
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Which Social Media Platform is Best for Business?

The PR Advisor answers the question, what is the best social media platform for generating sales.
finding influencers
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How Do I Find the Right Influencer?

The PR Advisor discusses finding the right influencer and the key things to look out for when you start vetting them.
finding influencers
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FINDING INFLUENCERS IN YOUR CITY

The PR Advisor answers the question, How can I find a valuable influencers and woo them in my small community?
CREATING AN INFLUENCER
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CREATING AN INFLUENCER PART II

The PR Advisor answers the question, rather than paying influencers to help promote our business, how can I turn my staff into influencers?
CREATING AN INFLUENCER
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How Do You Use Influencer Marketing

Don’t worry about how long it takes to reach 50,000 followers. Your followers are arriving organically; they’re authentically interested in what you have to offer.
If a customer is familiar with a brand because that brand has made itself and its stellar reputation consistently visible to the customer, that customer will happily drop $10,000 online because the brand has earned their trust.
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What is the Customer Journey?

How does a customer first learn about you? How does she feel upon this discovery? What entices her to want to learn more? Where does she go for this information? Your website? Your store? Social media? What does she do when she gets there? What do you want her to do when she gets there? These are some of the question that, answered correctly, help create trust between customers and your brand. Trust is the only thing required to get a customer to spend $40,000 online without thinking twice.
EVOLUTION IS A NECESSARY PART OF BUSINESS
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Getting Back Up After You Fall

You’re only as big as your imagination allows. You’re not Tiffany’s today, but if you would one day like to be, then continue following this column. Because this is the reincarnation and evolution I will be leading you towards. Even if you don’t aspire to be Tiffany’s, only want to build a decent business doing what you love, stick around, too. You can get off the ride when we start discussing how to get Beyonce and Jay-Z to be your spokespeople!