how to work with journalists
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10 Commandments of Amazing Getting Press Coverage

the customer acquisition strategy
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THE WRAP UP: 5 KPI Metrics for Your Customer Acquisition Strategy

Customer acquisition is the process of bringing new customers to your brand. It encompasses all efforts aimed at attracting potential customers, nurturing leads, and converting them into loyal buyers.
customer acquisition rate definition
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Customer Acquisition Rate: The Speed of Growth

Imagine you’re at the helm of a fashion brand, analyzing how effectively your marketing strategies are converting website visitors into loyal customers. The Customer Acquisition Rate is one of the most telling metrics you can track; it reveals how quickly you transform interest into sales.
marketing qualified leads
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Marketing Qualified Leads (MQLs): Your High-Potential Prospects

Marketing Qualified Leads are leads assessed as having a higher likelihood of converting into sales based on specific criteria set by the marketing team.
mastering conversion rate
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Conversion Rate: Turning Potential into a Powerful Reality

The conversion rate indicates the proportion of leads that complete a desired action, such as making a purchase, signing up for a service, or scheduling a consultation.
user experience and the human element
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User Experience: 4 Keys to Mastering The Human Element in Luxury Marketing

Uncover the hidden secrets of user experience (UX) that are crucial for success, even in luxury brands. Learn how to avoid costly UX mistakes, design for a broader audience, and leverage empathy mapping to create a product that resonates with all customers.