working with bloggers
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ARE BLOGGERS HERE TO STAY?

The PR Advisor addresses a question about whether bloggers will be around for the long run. Her answer focuses on the bloggers ability to create engagement.
Getting a Licensing Agreement for a Luxury Brand
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HOW TO GET A LICENSING AGREEMENT

The PR Advisor answers a question about how to get a licensing agreement, bringing in licensing expert Dan Scott to give details.
knowing when you're ready for PR
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How Do You Know Your Brand is Ready for PR?

The PR Advisor answers the question of how to know when you're ready for PR, providing the ultimate guide for preparing for your close-up.
finding a great photographer
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Finding a Great Photographer for Your Luxury Brand

The PR Advisor gives tips on finding a great photographer to help you get the best product shots without breaking the bank.
getting publicity for your brand
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How Do I Get Publicity for My Luxury Brand?

The PR Advisor answers the question of how to get publicity for her luxury brand.
creating a luxury website
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How to Create a Luxury Website

Discover essential tips to create a luxury website that captivates visitors and drives sales. Learn how to showcase unique products, evoke emotions, and establish a strong online presence.
increasing sales in luxury retail
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How Do You Increase Sales In Luxury Retail

Discover how exceptional customer service plays a pivotal role in shaping and strengthening your brand. Learn why providing outstanding customer care is the key to success.
If a customer is familiar with a brand because that brand has made itself and its stellar reputation consistently visible to the customer, that customer will happily drop $10,000 online because the brand has earned their trust.
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What is the Customer Journey?

How does a customer first learn about you? How does she feel upon this discovery? What entices her to want to learn more? Where does she go for this information? Your website? Your store? Social media? What does she do when she gets there? What do you want her to do when she gets there? These are some of the question that, answered correctly, help create trust between customers and your brand. Trust is the only thing required to get a customer to spend $40,000 online without thinking twice.
EVOLUTION IS A NECESSARY PART OF BUSINESS
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Getting Back Up After You Fall

You’re only as big as your imagination allows. You’re not Tiffany’s today, but if you would one day like to be, then continue following this column. Because this is the reincarnation and evolution I will be leading you towards. Even if you don’t aspire to be Tiffany’s, only want to build a decent business doing what you love, stick around, too. You can get off the ride when we start discussing how to get Beyonce and Jay-Z to be your spokespeople!