types of influencers
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Types of Influencers: Choosing the Right Fit From the Big 3

Learn the distinctions between different types of influencers, their unique advantages, engagement levels, and how brands can decide which type is best for their marketing goals. Gain insights into budget considerations and the potential ROI from each category, pulling from our course, Harnessing the Power of Social Media Influencers, to present detailed breakdown of influencer types.
product placement opportunities
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Product Placement Opportunities: 5 Tips for Leveraging Industry Publications

In the quest for product placement opportunities, discover the importance of staying informed through industry publications like Hollywood Reporter and Deadline. You’ll learn how to utilize these resources to identify upcoming productions and match your products with potential placement opportunities.
product placement in movies

Product Placement in Movies: The Journey from Showroom to Big Screen

An insider's look at the journey of product placement in movies, from the initial offer to a decision maker to its appearance in film or TV, including the logistics of loans, contracts, and the careful orchestration required to align brand products with the right characters.
the future of digital marketing

8 Predictions for The Future of Digital Marketing: Leveraging Influencer Partnerships

As we cast our gaze into the future of digital marketing, one trend clearly stands out: influencer partnerships. More than just a buzzword, influencer partnerships have become transformative strategy that's reshaping how brands engage with audiences. In this journey into the future, let's explore the potential of influencer partnerships and how they are set to revolutionize digital marketing.
influencer partnerships 5 strategies 1

Influencer Partnerships: 5 Strategies to Double Your Brand’s Reach

In the dynamic sphere of digital marketing, influencer partnerships have emerged as a power play for amplifying brand reach. But with great power comes great responsibility, and the key to unlocking this potential lies in a strategic approach that transcends mere follower counts.
the jewelry designer's journey
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HALSTEAD: The Jewelry Designer’s Journey ~ On Finding Inspiration

Dive into the art of becoming a jewelry designer, exploring how passion, creativity, and strategic public relations converge to create successful jewelry brands. Learn the importance of unique storytelling in captivating potential customers.
the art of tango in luxury narrative marketing
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Weaving Elegance with Words: The Art of Narrative Marketing in the Luxury Realm

Discover the secrets of narrative marketing in luxury storytelling and how it can elevate your brand's success. Explore the power of storytelling, the seven-part formula, and immersive techniques to engage customers emotionally. Dive into the world of opulence and refinement with expert insights. Get ready to master the art of luxury narrative marketing.
pantone color of the year peachfuzz
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Embracing Peach Fuzz: 5 Innovative Narrative Marketing Tactics for Pantone’s 2024 Color

Discover key marketing strategies to leverage Pantone's 2024 Color of the Year, Peach Fuzz 13-1023, in your brand narrative. Dive into our 90-day action plan for integrating this nurturing and community-centric hue into your brand identity and campaigns.
A captivating online story presented by a luxury brand, designed to engage and enchant high net worth customers through digital storytelling.
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GLOSSY: Luxury Brands E-Commerce Strategies

Explore how luxury brands like Cartier and Louis Vuitton are revolutionizing the online shopping experience by infusing emotion and exclusivity into e-commerce.
Strategic content marketing planning session with a focus on digital collaboration and audience engagement
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Why Developing a Content Marketing Strategy Is So Important

Explore the art of crafting a future in content marketing with a strategic symphony tailored for today's businesses. Delve into the nuances of creating a cohesive content marketing strategy that aligns with your company's vision, distinguishes tactics from strategy, and builds an engaged audience. Learn how to master the dance of content marketing and drive your business to success.