average session duration
page views defined
measuring website traffic
the customer acquisition strategy
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THE WRAP UP: 5 KPI Metrics for Your Customer Acquisition Strategy

Customer acquisition is the process of bringing new customers to your brand. It encompasses all efforts aimed at attracting potential customers, nurturing leads, and converting them into loyal buyers.
customer acquisition rate definition
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Customer Acquisition Rate: The Speed of Growth

Imagine you’re at the helm of a fashion brand, analyzing how effectively your marketing strategies are converting website visitors into loyal customers. The Customer Acquisition Rate is one of the most telling metrics you can track; it reveals how quickly you transform interest into sales.
marketing qualified leads
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Marketing Qualified Leads (MQLs): Your High-Potential Prospects

Marketing Qualified Leads are leads assessed as having a higher likelihood of converting into sales based on specific criteria set by the marketing team.
mastering conversion rate
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Conversion Rate: Turning Potential into a Powerful Reality

The conversion rate indicates the proportion of leads that complete a desired action, such as making a purchase, signing up for a service, or scheduling a consultation.
lead generation in a specified time
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Lead Generation: Attracting Potential Customers

Understand how effective lead generation ensures a steady flow of potential customers who can be nurtured and converted into loyal buyers.