Dive into the epic showdown between luxury powerhouses the Hermès family and LVMH, where heritage meets ambition. Explore how Hermès, symbolized by the 'Cashmere Wolf,' Bernard Arnault, stood firm against LVMH's hostile takeover attempts, defending its legacy with strategic finesse. Uncover the battle of titans in the luxury arena, where the art of craftsmanship and the spirit of unity shaped Hermès' resilient stand.
Build a Brand After the Applause
Luxury PR Missteps: A Case Study on What Not to Do or Why Calling Your Luxury Customer a ‘Jackass’ Is a Bad Idea
Green Glamour: Hermès’ Sylvania and the Rise of Mushroom Leather Luxury
The Psychology of Luxury: Navigating Emotions and Experiences in High-End Marketing
The Hermès Family vs LVMH: Clash of The Luxury Titans
The Hermès Birkin Bag: A Tale of Serendipity, Craftsmanship, and Rarity
3 Underrated Open Secrets to Gaining Customer Loyalty
Hermès Employees: Belonging to a Heritage
Hermès Innovation: Creative Luxury, Honoring Craftsmanship, and Curating Distribution
The Art and Strategy of Hermès Craftsmanship: Standing Tall in the Luxury Market