shopify vs custom sites
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Why Shopify Is the Future of Luxury E-commerce

If you want your ecommerce business to be consistently successful, your site must be agile and adapt quickly to new trends in both consumer and search engine behavior. Shopify makes this incredibly easy. With Cartier, Rolex and Tiffany’s now using Shopify, there’s no reason you shouldn’t either -- particularly since Shopify began as a platform for small businesses.
red carpet strategy
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The Afterglow Strategy: What to Do When Your Jewelry Hits the Red Carpet

Discover effective strategies for jewelry designers to leverage celebrity endorsements and appearances on the red carpet to boost brand visibility and growth. Learn how to maximize the impact of celebrity placements and plan for sustained success in the competitive jewelry industry.
selling fine jewelry
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The Fine Art of Selling Fine Jewelry

Struggling with clients who fail to follow through on their commitments? Discover expert tactics for selling fine jewelry, closing jewelry deals and turning interest into sales in our latest guide. Learn how to engage clients, evoke their desires, and ensure they value your time, all while mastering the art of selling without the stress.
Build a brand
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Build a Brand After the Applause

To build a brand after receiving a prestigious honor requires you to retrace your steps and reconnect with everyone that made the honor possible. The PR Advisor answers an emerging designers confrontation with imposter syndrome.
Evolution in business
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Overcoming Adversity: Evolution in Business Through Personal and Professional Triumphs

Discover the power of resilience and evolution in business and professional growth as we explore a journey of overcoming adversity, health challenges, and loss, leading to transformative insights in PR and marketing.
las vegas trade show pr
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TRADE SHOW PR GUIDE: BUILDING BUZZ IN SIN CITY

Prepare to shine in Las Vegas with our guide to jewelry trade show PR. Learn how to build relationships with editors, create a winning PR strategy, and get insights.
working with retailers and retail buyers
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HOW TO ATTRACT RETAILERS FOR YOUR PRODUCTS

When the PR Advisor is asked why her efforts to attract retailers isn't quite working, the PR Advisor turns the tables to advise on focusing on customers instead. Impressing customers is much more important than the retailers.
ways to celebrate your business anniversary
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HOW TO CELEBRATE YOUR BUSINESS ANNIVERSARY

Discover the art of planning a memorable business anniversary celebration. Whether you're marking a year or a century, our guide offers expert advice and creative ideas for a successful event
how to promote your luxury brand
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HOW TO PROMOTE A LUXURY BRAND

The PR Advisor addresses a luxury jewelry designer who wants to know how to promote her luxury brand when she makes primarily one of a kind pieces. The secret is in your customer interaction.