user experience and the human element
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User Experience: 4 Keys to Mastering The Human Element in Luxury Marketing

Uncover the hidden secrets of user experience (UX) that are crucial for success, even in luxury brands. Learn how to avoid costly UX mistakes, design for a broader audience, and leverage empathy mapping to create a product that resonates with all customers.
red carpet strategy
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The Afterglow Strategy: What to Do When Your Jewelry Hits the Red Carpet

Discover effective strategies for jewelry designers to leverage celebrity endorsements and appearances on the red carpet to boost brand visibility and growth. Learn how to maximize the impact of celebrity placements and plan for sustained success in the competitive jewelry industry.
unlocking customer loyalty
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Unlocking Customer Loyalty: How to Make Customers Choose You

Explore the deep connections that aid in unlocking customer loyalty and how making them feel special, understood, and heard can transform your business. This article delves into the foundational motivations behind your enterprise, revealing how your personal passion and commitment are essential to winning over luxury consumers and fostering long-term loyalty.
selling fine jewelry
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The Fine Art of Selling Fine Jewelry

Struggling with clients who fail to follow through on their commitments? Discover expert tactics for selling fine jewelry, closing jewelry deals and turning interest into sales in our latest guide. Learn how to engage clients, evoke their desires, and ensure they value your time, all while mastering the art of selling without the stress.
Adapt Your Business to Thrive in 2024
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Adapt Your Business Strategies to Thrive in 2024

Discover how to effectively adapt your business, navigate and optimize the customer journey in 2024. Learn why understanding touchpoints before, during, and after purchase is crucial for building trust and transforming your business through an e-commerce-focused strategy.
4 Face of the luxury customer by The PR Advisor

The 4 Faces of the Luxury Consumer

To attract high paying clients, you must first understand the luxury customer. The luxury customer is a fickle person. She wants what she wants and she will always find the money to pay for it. Her fickleness, however, is a consequence of her multiple personalities. You see, the customer who consumes luxury has four different personas, each requiring a different strategy to gain her attention.
Build a brand
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Build a Brand After the Applause

To build a brand after receiving a prestigious honor requires you to retrace your steps and reconnect with everyone that made the honor possible. The PR Advisor answers an emerging designers confrontation with imposter syndrome.
luxury pr case study
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Luxury PR Missteps: A Case Study on What Not to Do or Why Calling Your Luxury Customer a ‘Jackass’ Is a Bad Idea

Hermès Sylvania
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Green Glamour: Hermès’ Sylvania and the Rise of Mushroom Leather Luxury

: Hermès Sylvania, a sustainable mushroom leather developed in partnership with MycoWorks. Explore the eco-friendly luxury of Hermès's newest collection, where timeless craftsmanship meets environmental consciousness. Learn how this groundbreaking material is setting new standards in the luxury fashion industry, offering durability, customization, and a commitment to sustainability.
monday musings on marketing luxury
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The Psychology of Luxury: Navigating Emotions and Experiences in High-End Marketing

Explore the intricate relationship between psychology and marketing luxury in this insightful article. Uncover how emotional connections, experiences, and the art of storytelling shape consumer perceptions and drive desires for luxury brands. Discover the strategic nuances behind captivating high-end consumers and redefining luxury beyond mere price tags. A must-read for marketers and psychology enthusiasts alike.