To attract high paying clients, you must first understand the luxury customer.
The luxury customer is a fickle person. She wants what she wants and she will always find the money to pay for it. Her fickleness, however, is a consequence of her multiple personalities.
You see, the customer who consumes luxury has four different personas, each requiring a different strategy to gain her attention.
Marketing Qualified Leads (MQLs): Your High-Potential Prospects
Cost Per Acquisition: Making More Money While Spending Less
Conversion Rate: Turning Potential into a Powerful Reality
Lead Generation: Attracting Potential Customers
User Experience: 4 Keys to Mastering The Human Element in Luxury Marketing
The Afterglow Strategy: What to Do When Your Jewelry Hits the Red Carpet
Unlocking Customer Loyalty: How to Make Customers Choose You
The Fine Art of Selling Fine Jewelry
Adapt Your Business Strategies to Thrive in 2024
The 4 Faces of the Luxury Consumer