Entries by Lilian M Raji

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The Fine Art of Selling Fine Jewelry

Struggling with clients who fail to follow through on their commitments? Discover expert tactics for selling fine jewelry, closing jewelry deals and turning interest into sales in our latest guide. Learn how to engage clients, evoke their desires, and ensure they value your time, all while mastering the art of selling without the stress.

The 4 Faces of the Luxury Consumer

To attract high paying clients, you must first understand the luxury customer.

The luxury customer is a fickle person. She wants what she wants and she will always find the money to pay for it. Her fickleness, however, is a consequence of her multiple personalities.

You see, the customer who consumes luxury has four different personas, each requiring a different strategy to gain her attention.