Entries by Lilian M Raji

The 4 Faces of the Luxury Consumer

To attract high paying clients, you must first understand the luxury customer.

The luxury customer is a fickle person. She wants what she wants and she will always find the money to pay for it. Her fickleness, however, is a consequence of her multiple personalities.

You see, the customer who consumes luxury has four different personas, each requiring a different strategy to gain her attention.